58 episodes

Learn from some of the best product managers in the world through conversations hosted by The Product Management Center at the University of Washington. In each episode, Jeff Shulman, Red Russak & Soumeya Benghanem dive into the tools, frameworks, and thought processes that will help drive success in product management.

How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem Jeff Shulman, Red Russak & Soumeya Benghanem

    • Business
    • 5.0 • 26 Ratings

Learn from some of the best product managers in the world through conversations hosted by The Product Management Center at the University of Washington. In each episode, Jeff Shulman, Red Russak & Soumeya Benghanem dive into the tools, frameworks, and thought processes that will help drive success in product management.

    53: How Effectuation Works with Imagining the Future that Doesn’t Exist Yet

    53: How Effectuation Works with Imagining the Future that Doesn’t Exist Yet

    In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Kunal Nayyar (Stripe) to talk about effectuation. PMs and other product leaders often build their team and identify frameworks once a problem is identified. With effectuation, PMs identify what resources are available and formulate solutions based on the resources at hand. It’s a reverse framework, nonetheless, it’s effective.  

     

    Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

     

    What to Listen For:

    00:00 Intro
    04:49 What is effectuation?
    10:12 It’s all about what side of the coin you’re looking at
    15:49 The affordable loss principle
    19:28 When is it okay to do an affordable loss?
    30:09 The security compliance bar set by the industry
    33:12 How much leeway do regulated industries have?
    35:13 A space for team members to work on any idea
    40:02 Help your team imagine the future that doesn’t exist
    43:31 Our concluding thoughts

    • 50 min
    52: Top PM Metrics to Learn when Developing eCommerce Products

    52: Top PM Metrics to Learn when Developing eCommerce Products

    In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Jenne Pierce (University of Washington) and Jason Jaingue (Walmart Global Tech) to talk about flourishing in the eCommerce space. The most important metric for all PMs trying to break through in the eCommerce industry and for those who are already in the space is to become a customer. The level of obsession to customer experience is what makes or breaks a product manager’s success.

     

    *Guests are speaking on their own behalf and all opinions expressed are their own.

     

    Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

     

    What to Listen For:

    00:00 Intro
    08:49 Calculating the lifetime value 
    12:38 NPS is the first focus in eCommerce
    14:42 The actual experience of customers determines it all
    18:27 Understanding how to dig into usage metrics
    25:24 3 key marketing area trends 
    33:07 Best in class from a product approach and strong product teams
    37:22 Distinction between eCommerce and social commerce
    40:56 Handling SEO change in relation to road mapping
    45:28 Seeing results when you extend over into eCommerce
    47:46 Obsession over customer journey and staying flexible
    50:29 Our concluding thoughts

    • 55 min
    51: Dealing with Tension Between Product Engagement and Monetization in the Gaming Industry

    51: Dealing with Tension Between Product Engagement and Monetization in the Gaming Industry

    In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome David Lau (Mojang Studios) and Raul Salcedo (Fluent, Inc) to talk about what makes a good PM in the gaming industry. A good PM is someone who is intellectually curious and one who consumes the products because being a PM in this field means you are dealing with consistency in product engagement and formulating strategies to sell within the game.  

     

    Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

     

    What to Listen For:

    00:00 Intro
    04:10 Why should somebody outside of gaming care about this conversation?
    06:07 Tracking metrics for gaming customers
    15:44 The minimal lovable product
    21:51 Tensions between engagement and monetization
    30:10 Good PMs understand engagement, acquisition, and monetization
    38:44 The 80/20 rule when developing apps
    44:12 Setting different types of thresholds when people are overplaying  
    53:08 Our concluding thoughts

    • 57 min
    50: Why is Managing Up Critical to a PM’s Success?

    50: Why is Managing Up Critical to a PM’s Success?

    In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak and Soumeya Benghanem welcome Sandeep Patnaik (Microsoft) and Bala Sahitya (Meta) to talk about managing up as a critical skill for PMs. As a PM, especially if you’re new to the role, how can you excel in your job? The most important foundation you need to work on is to manage up so you can build solid and helpful relationships, gain significant experiences for career growth, and extend the coverage of your role in preparation to level up. 

     

    Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

     

    What to Listen For:

    00:00 Intro
    01:16 Why do aspiring PMs need to know how to manage up?
    03:59 Managing up versus managing stakeholders
    08:54 The best practices for how you could manage up
    19:11 What does success look like as it relates to managing up? 
    24:05 It’s not the data value, it’s how you present it
    29:23 When should you escalate?
    37:48 Controversial opinion: The PM is the CEO of the product
    42:10 Are product managers really necessary?
    48:08 Our concluding thoughts  

    • 55 min
    49: Understanding Leadership Principles and Taking the Working Backwards Approach

    49: Understanding Leadership Principles and Taking the Working Backwards Approach

    In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak and Soumeya Benghanem welcome Nate Westheimer (Amazon) to talk about leadership principles. Identifying structures that work best for you and your product goals is the best step to finding success. This includes the skills to handle escalations within the team and how to escalate fast to not lose momentum. 

     

    Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

     

    What to Listen For:

    00:00 Intro
    06:19 4 things you can learn from Amazon
    10:05 Handling an escalation
    17:33 The working backwards principles
    21:47 The PR FAQs approach
    31:02 You can’t be inflexible 
    38:51 Sometimes thinking ahead is extremely helpful  
    43:55 Read The Cold Start Problem
    47:15 Concluding thoughts

    • 54 min
    48: Finding Success When Transitioning into Product Management

    48: Finding Success When Transitioning into Product Management

    In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak welcome Jerlisa "Juju" Fontaine (Oscar Health), Anne Julliene (Joan) Barcelona (Box), and Dimple Singhania (Walmart) to talk about what happens during the first few days as a PM. Transitioning into the role needs a lot of work on building connections with your team and other teams within the organization, continuous learning from your superior through shadowing, and making use of the soft skills you bring into the system to function seamlessly and adapt efficiently.  

     

    Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

     

    What to Listen For:

    00:00 Intro
    10:14 What helped in transitioning to product management?
    16:18 What helped the transition successful in the first few days?
    24:22 Learn as much as you can from the people you shadow
    36:26 How did you define success for your first month?
    37:34 What did you wish you knew before you started your role?
    45:48 What are the most necessary skills as a product person?
    54:01 Concluding thoughts

    • 59 min

Customer Reviews

5.0 out of 5
26 Ratings

26 Ratings

Arlie K ,

Guarantee your success... tune in!

How to Succeed in Product Management? Listen to this show! Every episode offers compelling conversations, actionable takeaways, and key insights from the brightest minds in product. Don't miss it!

Peace Lily 6 ,

Quality content

Pod provides quality content for application in product management

justinkistner ,

Epicenter of the Seattle product management community

The show consistently hosts product managers from successful startups to the top tech companies in the world. They cover a wide range of product topics. It’s ideal for people who want to get better at product management.

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