PR is the Best Way to Get More Visibility For Your Business and to Control What Others Think, Say, and Feel about Your Business. Here's How to Successfully Pitch Your Story. About Michele Glogovac Michelle Glogovac is THE podcast matchmaker! Not only is she the host of the My Simplified Life Podcast, but the Founder and CEO of The MSL Collective, a PR agency helping others get featured interviews on other podcasts and traditional media outlets. As a podcast host and PR agent, she knows the ins and outs of how to successfully pitch your story and get more visibility to connect with a larger audience.
Think About How to Be a Great Podcast Guest Before Thinking About How to Successfully Pitch Your Story Michelle is a previous guest on The Second Phase Podcast. In episode 53 Michelle shared tips on being a great guest and following podcast guest etiquette. As Michelle mentions again, the key to being a good guest is to remember to be authentic and that the interview isn’t about you. Yes, you have knowledge and information to share, but it isn’t about you, it’s about giving, that will land you the interview.
It isn’t about promoting your business or book it’s about giving to the host and their audience.
Michelle used the analogy of a dinner party to relate to how to successfully pitch your story. Your pitch is going to be the hostess gift. Then you are going to be a good guest, listen to episode 53 to learn how, and then you thank your host. Think about the fact you wouldn’t go to a friend’s home without a gift and it’s the same concept when you are a guest on a podcast, bring the gift of your knowledge to share with the host and her/her listeners.
Robyn reminded that a personal brand is what other people think say and feel about you. Similarly, when you pitch to be a guest on a podcast, you want to control the perception that the host will have of you when reading the pitch. The more you offer to give, the better the pitch will be received.
How to Successfully Pitch Your Story - What Goes Into The Pitch During the first part of your pitch, make a human connection and share that you’ve listened to episodes of the show and how you relate. Show the host that you care about them and their audience.
Really know who you are pitching to.
Do not copy and paste a pitch from one person to another.
Some items may be the same, for example, topics that you will speak to, but there must be an original, unique component for each pitch.
Relate to the host what you’ve gotten out of their previous episodes, and tell them how they resonate with you. It’s about building an authentic human connection. If you are wondering how to successfully pitch your story, take note that it's important to express that you genuinely want to be on their show and make it about them, not you.
Include topics and tools that you are an expert on. Include features you’ve been on if you are a host of a show, etc., and hyperlink them. You don’t want to give the host any additional work. Make it simple for them to find more information should they need it.
Most hosts have jobs outside of their podcast so reviewing pitches takes time away from their jobs and the podcast so if you give them homework to do, they will say no, they don’t have time to chase information about you.
Don’t pitch to a host who does the same work you do. Be sure that you do your homework and be very specific about what the host and their audience will learn and gain from you. Include links to demonstrate why your topics are pertinent and how you are an expert.
The Things a Successful Pitch Includes How to Successfully Pitch Your Story for a Podcast Guest Interview Relate to the host. Look at past episodes. Tell them why you liked it, how you related to it and why you felt connected to this show and this host.
Don’t just look at their show, look at their website and Instagram. Get to know the host and really get to know them.
Make sure that the h