BuzzStream Digital PR and Link Building Podcast

BuzzStream
  • 5,0 (1)
  • MARKETING
  • DUAS VEZES/SEMANA

Join host Vince Nero as he interviews link building, SEO, and digital PR experts to bring you tips and tricks for better coverage and rankings.

  1. Mastering Reactive PR with Leah Daly

    HÁ 3 DIAS

    Mastering Reactive PR with Leah Daly

    Mastering Reactive PR with Leah Daly (BuzzStream Podcast) In this episode of the BuzzStream Podcast, host Vince Nero is joined by Leah Daly, Senior PR at Fat Joe, to talk about mastering reactive PR. Episode Summary Leah shares her insights on the various strategies, the importance of relevancy, and the daily workflow required for successful reactive PR. They discuss key mistakes to avoid, proactive preparation for reactive PR, and best practices for identifying and pitching the right journalists. Chapters 00:00 — Welcome and Introductions 00:34 — Understanding Reactive PR 01:37 — Defining Reactive PR 02:31 — Relevancy in Reactive PR 05:02 — Daily Workflow and Preparation 06:18 — Proactive Approaches to Reactive PR 11:07 — Pitching Strategies 14:48 — Identifying the Right Journalists 23:14 — Common Mistakes in Reactive PR 29:39 — Conclusion and Final Thoughts Links Connect with Leah on LinkedIn Explore FatJoe BuzzStream + ListIQ

    31min
  2. Why SEO, PR, and Content Must FINALLY Work Together

    22 DE OUT.

    Why SEO, PR, and Content Must FINALLY Work Together

    Unlock the secret to combining SEO, PR, and content in the AI era! Tamara  Sykes joins us to explore how brands stay visible, trusted, and discovered in today’s landscape. In this episode, BuzzStream’s Vince  Nero sits down with Tamara  Sykes (Head of Client Strategy, Stacker) to explore how the boundaries between SEO, PR, and content are blurring. We cover how traditional roles are changing, how those teams can work better together, and what smaller organisations need to do to stay aligned and effective. You’ll also learn: Why SEO and PR teams must speak the same language and work toward one “visibility” goalHow content teams can prioritise and adjust their roadmap using signals from PR and SEOPractical advice for smaller businesses (or agencies) with limited resources on keeping SEO, PR and content efforts aligned And much more. ⏰ Timestamps: 00:00 Intro 00:17 The Changing Landscape of SEO and AI's Impact 01:07 Understanding the Overlap Between SEO, PR, and Content 01:50 The Role of Discoverability and Visibility in AI 03:13 Traditional vs. Digital PR in the AI Era 04:12 The Importance of Collaboration Between SEO and PR 05:23 Challenges and Solutions in PR and SEO Collaboration 06:22 Insights from the State of Digital PR Study 08:56 Aligning PR, SEO, and Content Strategies 09:18 The Role of Data in PR and SEO Collaboration 12:28 Content Strategy and Prioritization 16:21 Flexibility in Planning and Adapting Strategies 20:12 Navigating Industry-Specific Challenges 22:08 The Importance of Flexibility and Communication 23:04 Dealing with Internal Red Tape 24:22 Aligning Goals Across Teams 28:13 Simplifying Strategies for Small Businesses 31:18 Measuring Impact and Success 33:24 Final Thoughts and Contact Information Links mentioned in the video: Stacker: https://www.stacker.comBuzzStream: https://www.buzzstream.comConnect with Tamara Sykes on LinkedIn: https://www.linkedin.com/in/tamarasykes/

    35min
  3. How to Survive and Thrive in Digital PR during GEO

    15 DE OUT.

    How to Survive and Thrive in Digital PR during GEO

    In this episode of the BuzzStream Podcast, host Vince Nero speaks with Kelsey Libert, co-founder of Fractl, about the evolving landscape digital PR now that LLMs are in the mix. Kelsey shares insights on building relationships with journalists, adapting to changes in Google search, and the significance of niche publishers in LLMs. The conversation emphasizes the need for marketers to create valuable content and leverage AI tools to enhance their strategies. ⏰ Timestamps 00:00 - Introduction to AI and SEO 02:52 - Understanding Generative Engine Optimization (GEO) 05:47 - The Role of Links in the New Landscape 08:27 - Digital PR Strategies in the Age of AI 11:12 - Building Relationships with Journalists 14:05 - Navigating Google Search Frustrations 18:56 - Expanding Beyond Google: Multi-Channel Strategies 21:32 - Leveraging AI for Content Syndication 27:32 - Key Metrics for Tracking Performance 32:11 - The Future of Niche Content in LLMs Check out Kelsey's work at frac.tl Check out BuzzStream at buzzstream.com

    35min
  4. How to do B2B Content Marketing in an AI Era

    9 DE OUT.

    How to do B2B Content Marketing in an AI Era

    In this episode of the BuzzStream podcast, host Vince Nero interviews content marketing expert David Bain. David, the founder of the UK-based content agency Casting Cred, shares his views on what content marketing means in 2025, including the importance of delivering the right content to users at the right time. He elaborates on his six H content framework—hero, hub, help, heart, happy, and human content—and how it helps map customer journeys and sustain content strategies amidst rapid industry changes. ⏰ Time Stamps 00:00 - Intro 01:42 - Defining Content Marketing in 2025 01:53 - User-Centric Content Strategies 03:59 - SEO and Digital PR in Content Marketing 05:17 - Email Marketing and the 6H Framework 09:37 - The Pump and Funnel Marketing Model 14:53 - Adapting Content Strategies in the AI Era 18:00 - Monitoring Content Marketing Success 19:57 - Trends in SEO and Content Marketing 23:32 - Maintaining a Content Framework Amidst Change 27:04 - Final Thoughts and Upcoming Projects🐝 Don't miss all of BuzzStream's content:www.buzzstream.comCheck out more of David on: www.castingcred.com

    31min
  5. AI and Brand Visibility: Ahrefs' Insights from 75,000 Brands

    1 DE OUT.

    AI and Brand Visibility: Ahrefs' Insights from 75,000 Brands

    We’re diving into Ahrefs’ huge new study on AI and brand visibility — they looked at 75,000 brands to see how often they get mentioned in AI tools, and what that means for SEO and digital PR. If you want to know where brand visibility is headed in the AI era, this one’s packed with insights you don’t want to miss. ⏰Time stamps 00:00 - Intro 00:18 - Overview of the Ahrefs Study 01:47 - Inspiration Behind the Study 05:54 - Key Findings and Surprises 10:09 - Building a Brand vs. Building Mentions 12:28 - Strategies for Brand Building 18:00 - The Role of Links in AI Overviews 19:24 - Sentiment and Quality of Mentions 22:03 - Optimizing for AI vs. Traditional Search 24:17 - Final Thoughts and Takeaways Check out the full study from Ahrefs here: https://ahrefs.com/blog/ai-overview-brand-correlation Check out Buzzstream here: https://www.buzzstream.com

    31min
  6. How to Show Up in AI using Relevance Engineering

    26 DE SET.

    How to Show Up in AI using Relevance Engineering

    In this episode of the BuzzStream podcast, Mike King, founder of iPullRank, shares how relevance engineering can help you show up in AI. Vince and Mike discuss the impact of AI on the industry, specifically focusing on Google's recent updates and the significance of digital PR in the evolving landscape. Mike explains the concept of relevance engineering, a new approach that combines AI, information retrieval, content strategy, UX, and digital PR. He also shares practical strategies for businesses to stay ahead in the AI era, as well as the importance of creating highly relevant and specific content. ⏰ Time Stamps00:00 Introduction 00:36 The Future of SEO and Digital PR 01:29 Google Leak and Its Relevance 04:37 Relevance Engineering Explained 08:17 Impact of AI on SEO and Digital PR 22:35 Practical Tips for Small Businesses 24:33 Tools and Strategies for AI Optimization 29:18 Final Thoughts and Conclusion ❗️Find all of Mike's work on ⁠https://www.ipullrank.com⁠ 📧 Check out our email newsletter: https://www.buzzstream.com/newsletter

    31min
  7. Mastering Reactive PR and Newsjacking with Katie Storey

    18 DE SET.

    Mastering Reactive PR and Newsjacking with Katie Storey

    In this episode, Vince is joined by Katie Storey, Director at Press Box PR. Katie shares her insights on reactive PR and newsjacking, drawing from her extensive experience as both a journalist and a PR professional. Learn how to stay relevant, be the first to the punch, and pitch effectively. Whether you're new to PR or looking to up your game, this episode is packed with valuable tips and real-world examples. ⏰ Timestamps⁠ 00:00⁠ - Intro⁠ 00:55⁠ - Defining Newsjacking and Reactive PR⁠ 03:09⁠ - Thinking Like a Journalist⁠ 07:03⁠ - Five Keys to Newsjacking⁠ 09:35⁠ - Relevancy and Case Studies⁠ 19:04⁠ - Connecting the Dots in PR⁠ 19:59⁠ - Creative Ideation Techniques⁠ 20:56⁠ - Leveraging News for Brand Relevance⁠ 22:31⁠ - Importance of Google Alerts⁠ 23:03⁠ - Relevance in Local News⁠ 26:15⁠ - Quick Content Turnaround⁠ 28:46⁠ - Asserting Your Authority ⁠32:22⁠ - Engaging but Concise Pitches ⁠34:35⁠ - Building Relationships with Journalists⁠ 37:20⁠ - Conclusion and Final Thoughts ❗️Don't miss another episode. Subscribe to the BuzzStream Newsletter: https://buzzstream.com/newsletter/ Interested in learning more? Check out our post about newsjacking: https://buzzstream.com/blog/newsjacking/

    39min
  8. The Coolest PR Trick in Baseball History?

    16 DE SET.

    The Coolest PR Trick in Baseball History?

    In this quick hit bonus edition of the BuzzStream Podcast, Vince Nero hosts Thomas Fish, the president of Blowout Cards, to discuss a successful reactive PR campaign centered around the viral 'Phillies Karen' incident. ⏰ Timestamps00:00 Intro 00:43 Setting the Scene: The Phillies Karen Incident 02:00 Blowout Cards' Viral Campaign 03:45 About Blowout Cards 05:59 The Impact and Lessons Learned 11:17 Conclusion and Final Thoughts 🃏 Check out blowoutcards.com 🐝 Visit Buzzstream.com 📧 Subscribe to our newsletter: buzzstream.com/newsletter

    12min
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Join host Vince Nero as he interviews link building, SEO, and digital PR experts to bring you tips and tricks for better coverage and rankings.

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