How to Tailor Your Medical Communications for Maximum Impact with Claire Liu

In this episode of the Transforming Medical Communications podcast, host Wesley Portegies is joined by Claire Liu to dive into the complexities of Medical Communications, discuss the nuances of handling communications across different stages of product life cycles, and share her strategies for maintaining a consistent voice in global medical communications.


Topics we Discuss

• The key to effective Medical Communications during pre-launch, launch, and post-launch
  
  
• How to tailor your communications for diverse audiences
  
  
• The role of communication planning in aligning global and local messaging
  
  
• How to capture HCPs' attention with bite-sized content
  
  

Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training? Wesley Portegies, host of Transforming Medical Communications, is opening up a few exclusive 30-minute consultancy sessions.
This is a candid, insight-rich opportunity to step back from the day-to-day, pressure-test your approach, and explore fresh solutions to complex MedComms challenges—from scientific engagement to operational alignment.
If you’re shaping the future of Medical Affairs at your organization, this conversation is for you.
Reserve your session → Schedule now https://calendly.com/d/gc7q-khv/consultancy-meeting 

Previous guests include: Sissy Easo-Joseph at GSK, Barbara Bish at Janssen, Drew Provan at Queen Mary University, Rebecca McCracken at Agios Pharmaceuticals

Check out our three most downloaded episodes:

• The Human Side of Medical Communications: Building Trust
• From Research to Reach: How Sermo, Kudos, and Figshare Expand Your Audience
• Modernizing Your MedComms Approach

Transforming Medical Communications is handcrafted by our friends over at: fame.so

Disclaimer: The opinions and views expressed by the guest are their own and do not represent any past or current employers.