How to Use Email Marketing to Grow Your Ecommerce Business With Elle Williamson

Email marketing is one of the most powerful tools for ecommerce – but it’s often overlooked by small product-based business owners who feel unsure where to start.

In this episode I’m joined by Elle, founder of The Ecommerce Assistant, who helps indie brands get the most out of their Shopify stores and email marketing with Klaviyo.

We both know how impactful email can be when it’s used strategically – not just for sales, but for building trust, nurturing your audience, and creating repeat customers. If you’ve been putting email on the back burner, this episode will show you how to finally put it to work for your business.

What we cover:

• Why email marketing should be a non-negotiable in your strategy
• Where to start if you’re new to email or feel overwhelmed
• How to use Klaviyo to set up automations that work while you sleep
• The most important emails every product-based business needs
• Tips for growing your list without relying on ads or discounts

If you’re ready to move beyond social media and create consistent sales through your own platform – this is a must-listen.

📩 Find Elle & get support:

• Website: theecommerceassistant.com

🎧 Enjoyed this episode? Don’t forget to subscribe, leave a review, and share it with a founder who’s ready to take their marketing to the next level.

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About The Remote CEO Podcast:

This podcast is for freedom-seeking online entrepreneurs, offering practical, actionable advice to help you step up into your new role as CEO by building an online business that works for you - not one you work for.

Hosted by Sophie Biggerstaff, an online business mentor, e-commerce founder, mental health advocate, and full-time digital nomad. 🙋‍♀️

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