How to Use Google Ads to Your Advantage for the Next Launch of Your Business featuring Glenneth Reed

If you have ever launched a digital product and wondered why nobody showed up to buy it, this episode is the wake-up call you did not know you needed. I'm sitting down with Google Ads and online marketing expert Glenneth Reed to talk about why your launch strategy might be missing a major piece: Google. We're breaking down how to set up tracking before you launch, why your sales page needs to show up in search results, and how even a $5/day Google Ads budget can catch the buyers your social media ads are losing.

Glenneth Reed is an SEO, Google Ads, and online marketing expert based in Knoxville, Tennessee, who works with small businesses and online entrepreneurs. She's been in the Google Ads space since 2011, working with clients across industries and business sizes to help them get visible on Google and become more profitable.

What you'll hear in this episode

• The difference between Google Ads and Meta Ads (and why Google catches a warmer lead)
• Why negative keywords might be the most important part of your Google Ads campaign
• How to set up Google Analytics (GA4) before your launch so you actually know what is working
• Why you should never use a "smart campaign" when setting up Google Ads
• How to optimize your sales page for organic search so buyers can find you on Google
• Why hiding your sales page from search engines is costing you customers
• How to research keywords for a launch campaign using free tools you already have
• Why Google limits new advertisers and how to plan around it

Resources & Links Mentioned In This Episode

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/google-ads-launch-strategy/

▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

▸ The Blogging and Organic Visibility System for Family Photographers: https://systemsandworkflowmagic.com/blogging-visibility-system

▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends

Connect with Glenneth Reed:

📱 Instagram: @glennethdotcom 💻 Website: https://thevisibilitymethod.com

Connect with Me (Dolly DeLong Education)

💻 Website 📱 Instagram 🎥 YouTube

Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:

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