Today's episode is from an Organize Chaos Live with guest Matt Wool. It's all about partnership marketing and why small businesses in particular should utilize partner marketing as part of their marketing mix, just like other channels, like paid, social or search.
Matt is the CEO of Acceleration Partners, which is a marketing agency that helps industry leading brands efficiently grow and refine their affiliate marketing partnerships. They build partnerships with brands you've definitely heard of. Clients like Adidas, Hotwire, LinkedIn, Redbubble, Reebok, StubHub.
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