54 min

How to Use Story to Create a Magnetic In-Store Experience - with Kimberly Smith The Share Podcast

    • Marketing

It's called The Brown Beauty Co-op, and it's one of the most on-brand unique beauty retail concepts in Washington, DC.  From music to put you in the mood to shop your next lip shade to floor-to-ceiling affirmations that remind its customers of who they are and why they're here, this Washington City Paper-recognized store concept can teach us all a little more about how to tell a story, #IRL. 

It's called The Brown Beauty Co-op, and it's one of the most on-brand unique beauty retail concepts in Washington, DC.  From music to put you in the mood to shop your next lip shade to floor-to-ceiling affirmations that remind its customers of who they are and why they're here, this Washington City Paper-recognized store concept can teach us all a little more about how to tell a story, #IRL. 

54 min

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