48 min

How to Use Your Brand Story as a Guiding Business Compass - With Jasmene Bowdr‪y‬ The Share Podcast

    • Marketing

Jasmene Bowdry - Founder & CEO of the Macy's-featured fashion brand, SHIFT Stylehouse - shares how she uses her brand story to guide ALL of her business decisions. From her collection's product categories and the versatile pieces she curates to the retailers she chooses to partner with, Jasmene's commitment to staying true to "why" her brand exists is proving to pay off as she makes successful strides with her now 3 fashion brands. Tune in to hear her story!

Jasmene Bowdry - Founder & CEO of the Macy's-featured fashion brand, SHIFT Stylehouse - shares how she uses her brand story to guide ALL of her business decisions. From her collection's product categories and the versatile pieces she curates to the retailers she chooses to partner with, Jasmene's commitment to staying true to "why" her brand exists is proving to pay off as she makes successful strides with her now 3 fashion brands. Tune in to hear her story!

48 min

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