25 min

How Vajro Grew Their Shopify App to 2500 Customers with Baskar Agneeswaran SaaS Marketing Superstars

    • Marketing

In this episode of the SaaS Marketing Superstars podcast, I spoke with Baskar Agneeswaran. Baskar is the Founder and CEO of Vajro, a Shopify app that converts Shopify stores into native mobile apps in just minutes.

Episode Highlights:
● Baskar details his entrepreneurial journey within the last 20 years and how he started Vajro (0:40)
● Why he left his flourishing career as a CPA and discovered his love for technology (2:14)
● Three major lessons he learned from the failure of his price comparison app Prizap (4:41)
● How Vajro acquired their first 100 paying customers (7:25)
● How Vajro got over 1200 5-star user reviews on Shopify and grew to over 2500 customers (9:43)
● How SaaS founders can quickly expose customers to the value of their product and the benefits of offering a 60-days free trial (11:59)
● The biggest challenge new Shopify app businesses are facing today (13:59)
● Untapped marketing opportunities for B2B SaaS companies (16:51)
● How integrations with other Shopify plugins and partnerships with resellers & communities helped to supercharge Vajro’s growth (18:28)
● Why churn is the biggest problem Vajro is currently struggling with (19:26)
● Favorite books and business leaders to follow (20:51)

Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-baskar-agneeswaran-vajro-shopify-app/

In this episode of the SaaS Marketing Superstars podcast, I spoke with Baskar Agneeswaran. Baskar is the Founder and CEO of Vajro, a Shopify app that converts Shopify stores into native mobile apps in just minutes.

Episode Highlights:
● Baskar details his entrepreneurial journey within the last 20 years and how he started Vajro (0:40)
● Why he left his flourishing career as a CPA and discovered his love for technology (2:14)
● Three major lessons he learned from the failure of his price comparison app Prizap (4:41)
● How Vajro acquired their first 100 paying customers (7:25)
● How Vajro got over 1200 5-star user reviews on Shopify and grew to over 2500 customers (9:43)
● How SaaS founders can quickly expose customers to the value of their product and the benefits of offering a 60-days free trial (11:59)
● The biggest challenge new Shopify app businesses are facing today (13:59)
● Untapped marketing opportunities for B2B SaaS companies (16:51)
● How integrations with other Shopify plugins and partnerships with resellers & communities helped to supercharge Vajro’s growth (18:28)
● Why churn is the biggest problem Vajro is currently struggling with (19:26)
● Favorite books and business leaders to follow (20:51)

Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-baskar-agneeswaran-vajro-shopify-app/

25 min