How Vivian Kaye Made Her First $1M In Sales Without A Single Paid Ad Ecommerce Marketing School

Scaling for a typical ecommerce brand almost always includes paid ads and email. Especially if you’re one of the few who make it to the $1M mark. But for Vivian Kaye, that wasn’t the case. In fact, she didn’t use paid ads or email for her brand, KinkyCurlyYaki, until after she hit her first million. So how’d she do it? By building a community and being her own customer. Here’s how she made it big even though the deck was stacked against her in every way.