20 min
How We Got There: Sam Yarborough, SVP of Partnerships at PFL.com How We Got There
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- Marketing
In today’s episode of How We Got There, I talk with Sam Yarborough, (https://www.linkedin.com/in/sam-yarborough-a96b3326/) who is the SVP of Partnerships at PFL (https://www.linkedin.com/company/pflcom/). We talk about rebooting a partnership program but starting with working on their Trailblazer partner score to build momentum and aligning closely with their Partner Account Manager (PAM) to build deep rapport. From there, they started diving deeply into an industry-specific approach vs. just having a horizontal message.
Sam and team has built an impressive solution in their instance of Salesforce to track partnerships with Salesforce and SIs in a scalable manner. All Salesforce AEs are now tracked and treated as customers, with marketing focus included.
Resources:
Website: https://www.pfl.com/
Sam’s LinkedIn: https://www.linkedin.com/in/sam-yarborough-a96b3326/
This episode is brought to you by Tequity Advisors, a global sell-side M&A advisory firm with core expertise in B2B Enterprise Cloud, SaaS, and IT Services companies. They are focused on SaaS and ISVs, Salesforce, ServiceNow, SAP, Microsoft, Adobe and the MSP Clouds. Tequity has already completed 22 transactions in the Salesforce and Salesforce ISV ecosystems. Visit tequityadvisors.com to learn how they Achieve great outcomes for our clients both in valuation and in terms.
In today’s episode of How We Got There, I talk with Sam Yarborough, (https://www.linkedin.com/in/sam-yarborough-a96b3326/) who is the SVP of Partnerships at PFL (https://www.linkedin.com/company/pflcom/). We talk about rebooting a partnership program but starting with working on their Trailblazer partner score to build momentum and aligning closely with their Partner Account Manager (PAM) to build deep rapport. From there, they started diving deeply into an industry-specific approach vs. just having a horizontal message.
Sam and team has built an impressive solution in their instance of Salesforce to track partnerships with Salesforce and SIs in a scalable manner. All Salesforce AEs are now tracked and treated as customers, with marketing focus included.
Resources:
Website: https://www.pfl.com/
Sam’s LinkedIn: https://www.linkedin.com/in/sam-yarborough-a96b3326/
This episode is brought to you by Tequity Advisors, a global sell-side M&A advisory firm with core expertise in B2B Enterprise Cloud, SaaS, and IT Services companies. They are focused on SaaS and ISVs, Salesforce, ServiceNow, SAP, Microsoft, Adobe and the MSP Clouds. Tequity has already completed 22 transactions in the Salesforce and Salesforce ISV ecosystems. Visit tequityadvisors.com to learn how they Achieve great outcomes for our clients both in valuation and in terms.
20 min