How will AI change broadcast?

AI is everywhere in media – but are we using it to actually understand audiences or just flooding the internet with more content? In this FEED Forum episode, Neal Romanek talks with Rishi Kapoor (North AI) and Jacob Arends (Bitmovin) about using AI and neuroscience to predict real audience attention, multimodal scene analysis to unlock deeper video metadata, smarter ad placement and content recommendations, and why the most important AI skill is understanding what people actually want to watch. They also dig into AI’s environmental impact, data ethics, the so-called “AI bubble”, and how media companies can start using AI practically and responsibly in their workflows today.