How Windsor Is Preparing for AI to Change eCommerce

AI is rapidly changing how people discover and shop for products online.

In this episode, we sit down with Freya Seeger, Sr. Director of Ecommerce at Windsor Fashions, to discuss how one of the top fashion brands in the U.S. is preparing for the shift toward AI-driven commerce.

Freya shares her experience leading ecommerce across Zalando SE, UNITED NUDE, and now Windsor, where she oversees global ecommerce operations and merchandising.

We cover:

• How AI and LLMs are changing product discovery and online shopping

• Why personalization is a key driver of conversion and revenue

• The role of content and storytelling in modern ecommerce

• What brands need to do now to prepare for the future of ecommerce

If you're building or scaling an ecommerce brand, this conversation breaks down what’s changing and what actually matters going forward.