How Would You Beat Retailers Using Jobs-to-be-Done? Featuring Matt Bjornson from Target How Would You Beat?

In this episode, we have a special guest: Matt Bjornson, who was Director of Product Mangement at Target from 2016-2020. Matt is an expert at implementing JTBD methods at large companies. He had tremendous success using JTBD to grow Target's Registry product. In this episode, we discuss how to use JTBD with Matt and why JTBD is very useful in extremely competitive markets.

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Key moments from today's topic on how you would beat Apple with Jobs-to-be-Done:

00:00 Intro to Matt Bjornson and his accomplishment of turning around Target's registry using JTBD

10:00 Matt explains Target's competitors and customers  for their JTBD at the registry

23:45 Jay breaks down the jobs met for the gift giver and gift receiver using Target's registry  

29:00 Matt shares his top 3 thoughts on Jobs-to-be-Done
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
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