A podcast that shows you how to use jobs-to-be-done (JTBD) innovation methods. This podcast is created by thrv.com for product, marketing, and sales teams that want to learn how to use the JTBD methods to build, market, and sell products that will win in your market. We use the world's leading companies as our example competitors to show you how to use JTBD methods to beat even the most successful competitors in your markets. You can listen on YouTube on our JTBD Channel as well: https://www.youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
How Would You Beat United Airlines?
In this episode, we look at a few different elements of Jobs Theory using United Airlines. How would you beat a huge airline like United? And who is the real competition for airlines. As Covid makes clear, airlines are not just competing with other...
How Would You Beat Tesla?
How Would You Beat Tesla use JTBD Innovation Methods?
How would you beat Harvard?
How would you build a product strategy to win in the education market?
How would you beat Coronavirus?
How should you change your product strategy to respond to coronavirus?
How would you beat Zoom?
Learn how to use Jobs-to-be-Done innovation methods to beat Zoom.
How would you beat Slack?
In this episode, we look at how to use Jobs-to-be-Done innovation methods to beat Slack.