19 episodes

Welcome to Hubs & Drivers: A Podcast for Building Products Marketers. Your customers and prospects are rapidly changing how they find, validate, and specify your products. Are you responding to these changes? Is your marketing engine fueled for success both today and tomorrow? Join your host Jeff Donaldson for insightful conversations with industry subject matter experts on best practices and the latest trends for impactful building product marketing in today's digital-first paradigm.

Hubs & Drivers: A Podcast for Building Product Marketers Hubs & Drivers

    • Business
    • 5.0 • 5 Ratings

Welcome to Hubs & Drivers: A Podcast for Building Products Marketers. Your customers and prospects are rapidly changing how they find, validate, and specify your products. Are you responding to these changes? Is your marketing engine fueled for success both today and tomorrow? Join your host Jeff Donaldson for insightful conversations with industry subject matter experts on best practices and the latest trends for impactful building product marketing in today's digital-first paradigm.

    What's BIM and Why You Need a BIM Strategy Now

    What's BIM and Why You Need a BIM Strategy Now

    BIM or Building Information Technology has been around for years, but it's finally reached a tipping point in terms of adoption. For building product manufacturers, this means you can no longer remain on the sidelines. You must have BIM objects for your product portfolio. Those without BIM objects, along with the right BIM strategy will lose to competitors who do.

    BLD Marketing Creative Director, Garrett Andrae, joins Hubs & Drivers' host Jeff Donaldson to discuss what BIM is, why it's so important to building products marketers, and some pitfalls to avoid.

    You can also view this episode on YouTube here.
    Download your copy of AIA's study Technology, Culture, & the Future of the Architectural Firm here.

    Visit Hubs & Drivers podcast website here.

    Hubs & Drivers is sponsored by BLD Marketing.

    About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

    • 10 min
    The Email Open Rate Conundrum

    The Email Open Rate Conundrum

    Until recently, one of the best ways to measure an email marketing campaign's effectiveness was the open rate metric. Then, in late 2021, came Apple’s decision to introduce what it calls Mail Privacy Protection. It impacts anyone who opens their email on an Apple device. Given Apple’s prominence and the notion that many people open their email on their mobile device, this is a significant change that has made open rate a far less reliable campaign metric.

    On this episode of Hubs & Drivers, Julia Saunders, digital strategist and account manager at BLD Marketing meets with host Jeff Donaldson to unpack these changes and their impact on your marketing efforts.

    You can also view this episode on YouTube here.

    Visit Hubs & Drivers podcast website here.

    Hubs & Drivers is sponsored by BLD Marketing.

    About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

    • 7 min
    Tapping Into the Mind of the Millennial Homebuyer

    Tapping Into the Mind of the Millennial Homebuyer

    Despite rising interest rates, the residential housing market continues to boom and Millennials, by far, have established themselves as the dominant home buyer. The National Association of Realtors 2022 Homebuyers and Sellers Trend Report provides insight into this massive generation’s home buying habits, useful data to building product manufacturers.

    Joining host Jeff Donaldson on this episode of Hubs & Drivers to share some key findings of this report is Dave Sladack, president of BLD Marketing.

    You can also view this episode on YouTube here.
    Download your copy of BLD's 2022 Millennial Homebuyer infographic here.

    Visit Hubs & Drivers podcast website here.

    Hubs & Drivers is sponsored by BLD Marketing.

    About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

    • 7 min
    Driving Thought Leadership

    Driving Thought Leadership

    What’s it mean to be a thought leader in the building and construction space? It means you have verifiable expertise to offer, through your innovations and the solutions you have developed. It also means your people are subject matter experts because of their background and experience. When you properly leverage these assets, you raise the credibility and visibility of your brand. How do you increase your thought leadership quotient, thereby building trust and confidence in your brand with your audience? It goes well beyond promoting products. 
    On this episode, Jeff Donaldson, host of Hubs & Drivers and senior vice president of PR and content marketing at BLD Marketing,  and Jake Michalski,  senior PR/content marketing specialist discuss four steps for building a thought leadership program.

    You can also view this episode on YouTube here.

    Download a copy of the Building a Thought Leadership Program infographic here.

    Visit Hubs & Drivers podcast website here.

    Hubs & Drivers is sponsored by BLD Marketing.

    About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

    • 10 min
    Planning for Chaos

    Planning for Chaos

    A member of your senior leadership team does something to embarrass your company. There’s an accident at one of your facilities, and people are hurt. Your product fails to perform the way it should. Each  scenario represents a crisis for your company. How prepared are you and your team if such a problem arises? Bottom line: Planning for chaos must be done in the quiet times. 
    Joining guest host, Dave Sladack, on this episode of Hubs & Drivers for insight and expertise on crisis planning and management for building products manufacturers is Jeff Donaldson, senior vice president of PR and content marketing at BLD Marketing.

    You can also view this episode on YouTube here.

    Download a copy of the Crisis Planning & Management infographic here.

    Visit Hubs & Drivers podcast website here.

    Hubs & Drivers is sponsored by BLD Marketing.

    About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

    • 9 min
    Continuing Education Units (CEUs) as a Marketing Strategy

    Continuing Education Units (CEUs) as a Marketing Strategy

    As a building products manufacturer, there are many ways for you to share your expertise such that it benefits key target audiences, like architects. Many of these professionals are required to secure continuing education credits to maintain their certification. Creating a CEU for them – a continuing education unit – can also be an effective way to market.

    On this episode of Hubs & Drivers, host Jeff Donaldson meets with Garrett Andrae, creative director of BLD Marketing, to discuss popular CEU formats and why continuing education for architects should be a part of your overall marketing and sales strategy.

    You can also view this episode on YouTube here.

    Visit Hubs & Drivers podcast website here.
    Hubs & Drivers is sponsored by BLD Marketing.

    About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

    • 8 min

Customer Reviews

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5 Ratings

5 Ratings

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