Hubs & Drivers: A Podcast for Building Product Marketers Hubs & Drivers

The International Builders Show (IBS) 2023 drew 70,000 construction and building product professionals to Las Vegas this February. In part two of this two-part episode of Hubs & Drivers, join host Jeff Donaldson and a roundtable of BLDers who also attended for their takeaways and insight on emerging trends.

You can also view this episode on YouTube here.
Visit Hubs & Drivers podcast website here.

Hubs & Drivers is sponsored by BLD Marketing.

About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

The International Builders Show (IBS) 2023 drew 70,000 construction and building product professionals to Las Vegas this February. In part one of this two-part episode of Hubs & Drivers, join host Jeff Donaldson and a roundtable of BLDers who also attended for their takeaways and insight on emerging trends.

You can also view this episode on YouTube here.
Visit Hubs & Drivers podcast website here.

Hubs & Drivers is sponsored by BLD Marketing.

About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

Google is by far the most used search engine, and building product marketers rely on Google Analytics to quantify their digital marketing efforts. Now, with the introduction of Google Analytics 4, the rules of engagement are changing in big ways in terms of what is measured and what is considered to be critical intelligence.
Julia Saunders, digital strategist and senior account manager at BLD Marketing, joins host Jeff Donaldson on this episode of Hubs & Drivers to break it all down.

You can also view this episode on YouTube here.
Visit Hubs & Drivers podcast website here.

Hubs & Drivers is sponsored by BLD Marketing.

About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

The “R” word has been in the air supply for some time now when it comes to the economy. Is the U.S. economy headed for a recession? Are we already in one? There's plenty of debate out there. What’s the outlook for the building and construction industry? The American Institute of Architects recently published its Consensus Construction Forecast for 2022 and 2023, and the study has some keen insights on what we might expect as an industry. 
Dave Sladack, president of BLD Marketing,  joins host Jeff Donaldson on this episode of Hubs & Drivers to break down the data.
See the data here.

You can also view this episode on YouTube here.
Visit Hubs & Drivers podcast website here.

Hubs & Drivers is sponsored by BLD Marketing.

About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

Driving awareness for your building materials brand requires an integrated, multi-faceted strategy that consistently puts your company and its products at the top of the consideration set. How do you get there? There are many pathways, and no single tactic is a so-called silver bullet. Your strategy must at least consider paid advertising if you hope to achieve success, and that requires investment.
In this episode of Hubs & Drivers, Amy Meyers, director of paid media at BLD Marketing, shares best practices when it comes to building a paid advertising program.
You can also view this episode on YouTube here.
Visit Hubs & Drivers podcast website here.

Hubs & Drivers is sponsored by BLD Marketing.

About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

Think about the last time you bought a car. Chances are you took it for a test drive before you signed on the dotted line. As a building products brand, put yourself in the mindset of your prospect. How can they “test drive” your product or innovation to see if it does what you say it does? A smartly written case study accomplishes this task, because it’s a testimonial about how your product performs in a real world situation. As a building products company, case study development is a critical component of your content marketing efforts. 
On this episode of Hubs & Drivers, Jake Michalski, senior PR/content marketing specialist with BLD Marketing, joins host Jeff Donaldson to discuss best practices when it comes to case study development. 
You can also view this episode on YouTube here.
Visit Hubs & Drivers podcast website here.

Hubs & Drivers is sponsored by BLD Marketing.

About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com