In this episode Nathainal is joined by one of the leading marketing professionals in the world from Hubspot. Kat Warboys, Head of Marketing at HubSpot for Australia and New Zealand talks about the trends to watch in 2021 and how to upskill your marketing.
Hubspot are renowned for their inbound approach to sales and marketing based on the notion that people don't want to be interrupted and harrassed, they want to be helped. I've constantly referred to Hubspot's blog during my career and they have played a large role in shaping the marketer I have become.
Hubspot Academy was recently launched to provide marketing professionals with courses and certifications to grow their career. I've checked it out and can't believe how much value is stacked in there completely for free, no strings attached. This is one episode anyone in sales or marketing should make sure they don't miss.