45 episodes

Welcome to the Human Insight Podcast where we share with you the business stories, ideas, and trends shaping the future of customer experience told first-hand by the experts themselves. This is your show if you work in product management, UX design and research, marketing, digital transformation and more.

Human Insight Podcast UserTesting Podcast

    • Business
    • 4.5 • 8 Ratings

Welcome to the Human Insight Podcast where we share with you the business stories, ideas, and trends shaping the future of customer experience told first-hand by the experts themselves. This is your show if you work in product management, UX design and research, marketing, digital transformation and more.

    Season 5 Recap: The customer experience, the 'only we' strategy, sharing insights, UX writing, and web3 integrations with real life

    Season 5 Recap: The customer experience, the 'only we' strategy, sharing insights, UX writing, and web3 integrations with real life

    Today we’re recapping our fifth season of the Human Insight Podcast.

    Maybe the biggest change to the podcast this season you’ll have noticed is we started including into episodes more clips from our opt-in contributor network. These are people from around the world, responding to questions we asked either related to that episode’s guest and topic, or to a current news event or trend.

    This week's insight

    In many episodes, as well as in our book User Tested, we’ve talked about the rising importance of the customer’s experience with your product or service.
    In fact, Google's search trends for the term “customer experience” has increased 400 percent in the last 10 years. For this Insights segment, we asked our contributors what does Customer Experience mean to them, and for examples of good and bad experiences. Here is what they had to say:

    [video] What does customer experience mean to you? 
    This season's episodes: 
    Ep. 39 Dan Misener - Growing your audience with an "Only we" strategyEp. 40 C. Todd Lombardo - Delivering value to both your customers and your businessEp. 41 Bobbie Wood - Understanding the accessibility and usability of UX writingEp. 42 Adam Thomas - The three survival metrics for building better productsEp. 43 Ethan Song - Building deeper web3 relationships between creators and their fansThank you to all the listeners of the podcast, wherever you may be. And thank you to all the guests for making time for us and sharing their stories.
    Season 6 will launch in September. If you have an insight you want us to investigate, or a guest you recommend, please email us at podcast@usertesting.com. 
    Until then, you can go back and listen to any of past episodes of the Human Insight Podcast wherever you get your podcasts. Thank you.

    • 26 min
    Building deeper web3 relationships between creators and their fans

    Building deeper web3 relationships between creators and their fans

    Ethan Song, Co-founder and CEO of RareCircles, joins the Human Insight Podcast this week. 
    Ethan was previously the co-founder and CEO of Frank And Oak, a leading direct-to-consumer brand, and he’s an active investor in Web3. As the RareCircle’s CEO, Ethan empowers a new generation of entrepreneurs and brands to build deeper relationships with their communities through NFTs and blockchain technology. Its intuitive platform allows anyone to make, sell and manage powerful NFT memberships under one operating system.
    We asked Ethan about what brands and the general public should know about NFTs, as well as:  
     How creating a community is the foundation to today's businesses How does he connect with his customers? And why that is important.How brands may start to include NFTs in the products and services they offer their customersHow NFTs will be integrated into our real life experiences. 

    • 35 min
    The three survival metrics for building better products

    The three survival metrics for building better products

    Adam Thomas believes the role of a product manager is one thing only: how do you help the organization make better decisions consistently? 
    Part of that is knowing when to stop work on a product idea, when to pivot on a product, and when to double down on a product initiative. Adam, lead product manager at SmartRecruiters, as well as a speaker, consultant and technologist, has developed what he calls  Survival Metrics to help product managers do just that. 
    Adam joined Janelle Estes, UserTesting’s Chief Insights Officer, on this week’s episode of the Human Insight Podcast. They talked about his Survival Metrics, the difference between them and success metrics, and more. 
    Insights this week
    In this week’s Insights segment, we asked consumers what advice they had for brands to consider as they advertise between Memorial Day through early fall?
    For many Americans the Memorial Day weekend marks the unofficial start of summer, family vacations, grilling in the backyard, swimming at the pool or lake, and enjoying the longer days. 
    That’s also the time we start seeing and hearing more advertising and other brand messaging for such things as travel and outdoor activities, yard and home improvement projects, as well as for events such as Pride Month, the Fourth of July or going back to school.
    But consumers are also living amid the third year of the pandemic, rising inflation and gas prices, the Russia-Ukraine war, as well as other national and global violence and other issues.  
    So we wondered what advice do people have for brands to consider so that they can be both human-centered and innovative. You can also watch their response in this highlight video. 
    Help us, help you
    We’re looking for your input in helping us improve the podcast. Please take this short survey to help us improve the show. There is also an opportunity to take a UserTesting test about the show, where we can hear about your experiences directly.  
    Survey: https://forms.gle/nCSTZFR5affEs2k1A

    • 41 min
    Understanding the accessibility and usability of UX writing

    Understanding the accessibility and usability of UX writing

    Good UX writing begins with usability and accessibility. 
    Bobbie Wood, founder and CEO of UX Content Collective, joins the Human Insight Podcast this week to discuss UX writing and the importance of making it inclusive to everyone and all abilities. 
    Bobbie and co-host Janelle Estes, UserTesting’s Chief Insights Officer, also discuss how Artificial Intelligence will impact UX writing.
    We also solicited feedback from UX writers and content writers from around the world, asking their thoughts about AI and how it may affect their careers.
    You can watch highlight reel videos of what they said. In the first, they answer whether AI will take their job. And in the second, we ask what advantages do you think humans have over AI when it comes to writing. 
    This week’s insights
    Last week, the U.S. Congress held its first hearing on UFOs in 50 years. At the hearing, a Navy intelligence official told lawmakers no evidence of aliens had been found. However, a database of reports of UFOs now includes about 400 incidents, up from 143 assessed in a report released about a year ago.
    The military says improved sensors, an increase in drones and other non-military unmanned aerial systems, and "aerial clutter" such as Mylar balloons as causes for the uptick in reported incidents. 
    In a Gallup poll in June 2021, one-third of Americans said they believed some UFOs are indeed alien spacecraft, and a resounding three-fourths of Americans said that "life of some form" exists elsewhere in the universe.
    If you had one question to ask someone from another planet or solar system, what would it be?
    We asked UserTesting contributors if they had one question to ask someone from another planet or solar system, what would it be. 
    We'd love your feedback

    And as a listener of the show, we'd love your feedback. Please take this short survey to help us improve the show. There is also an opportunity to take a UserTesting test about the show, where we can hear about your experiences directly.  

    Survey: https://forms.gle/nCSTZFR5affEs2k1A

    • 42 min
    Delivering value to both your customers and your business

    Delivering value to both your customers and your business

    One of the rules of product research is “insights are best shared,” says C. Todd Lombardo.
    The subtext is never write a report that no one is going to read. 
    C. Todd is the vice president of product and design at Openly, an insurance-tech company empowering agents to deliver a higher standard of service through cutting-edge technology and comprehensive options.
    He joined UserTesting’s CEO Andy MacMillan and Chief Insights Officer Janelle Estes on the Human Insight Podcast to talk about all things product management, such as how he shares insights and aligns the company with what customers want. 
    Instead of writing reports, C. Todd said, product leaders should ask themselves how do you bring people along for the ride? How can you share the insights you’re getting from your customers? Can you involve others in your organization before the insights are even generated? 
    For example, he is often asked how he involves an executive in a design sprint. 
    His strategy, he said, is to apply a multitouch inclusion strategy.
    Include them the first half hour of the first day when you are doing your assumption storming and trying to understand the problem you are solving so that they have the opportunity to co-create with you and shape the problem you’re trying to solve. Bring them in again at the end of the third day when you’ve gotten your sketches ready and your starting prototyping. “These are the solutions we think we’re going to to try and build, prototype and test, what do you think.”And then bring them in again at the end of the last day. “We tested this and here are some of the videos from our conversations, these are some of the things we learned.” By doing that, they’ve had more visibility — and buy in — into the whole journey. It’s not easy, C. Todd says, but it’s the best way he’s seen teams get executives involved. 
    Listen to the episode to get more insights from C. Todd. Also, in a new podcast segment we’re calling UserTesting Insights, you can also hear what podcast listeners thought about the Human Insight Podcast’s old introduction and its replacement.

    We'd love your feedback

    And as a listener of the show, we'd love your feedback. Please take this short survey to help us improve the show. There is also an opportunity to take a UserTesting test about the show, where we can hear about your experiences directly.  

    Survey: https://forms.gle/nCSTZFR5affEs2k1A

    • 33 min
    Growing your audience with an "Only we" strategy

    Growing your audience with an "Only we" strategy

    What makes a podcast worth listening to?
    That is an overarching question we’ll be asking as we kick off Season 5 of the Human Insight Podcast. After four seasons, we're reaching out to listeners to see what's working and what needs improvement.
    In this episode, we interview Dan Misener, Director of Audience Development at Pacific Content. Pacific Content helps brands—such as Ford, Charles Schwab, Adobe, Mozilla and many others—develop and produce award-winning podcasts.
    If anyone knows what makes a great podcast, it will be Dan and the team at Pacific. 
    We also asked avid podcast listeners from around the world what they like and dislike about podcasts; whether that is show notes; how they discover new shows; whether they leave a rating or review and many other questions.
    We’ll be sharing those insights with you throughout the season. 
    In his conversation with Janelle Estes, Chief Insights Officer at UserTesting, Dan explains the “Only we” strategy for creating a podcast. And it is advice you could apply to just about any endeavor. 
    “Only we is the idea that podcasters of all stripes should make the show only they are uniquely suited to make,” Dan says. “What is the show only we could make? What is the show no one else could make even if they wanted to?”
    Sometimes the “only we” is the access you have; it could be a point of view or a world view; it could be that you’re the subject matter expert on a particular topic. 
    “Could someone else make this show and would it be the same?” Dan said. “If the answer is yes, I don’t think your show is designed especially well.”
    Listen to the episode to get more insights from Dan. In addition to expanding on the “Only we” strategy, Dan responds to UserTesting contributors sharing their thoughts on how they find a podcast, and whether they leave reviews. You can watch the videos, too! See and hear what podcast listeners say about how they discover podcasts, and whether they leave reviews. 

    We'd love your feedback

    And as a listener of the show, we'd love your feedback. Please take this short survey to help us improve the show. There is also an opportunity to take a UserTesting test about the show, where we can hear about your experiences directly.  

    Survey: https://forms.gle/nCSTZFR5affEs2k1A

    • 32 min

Customer Reviews

4.5 out of 5
8 Ratings

8 Ratings

jen jen len ,

Love the focus on human empathy

This is a great podcast for marketers, designers, and any profesional looking for tips on getting feedback on your work.

@isaacsnd ,

An engaging podcast!

I really appreciate the insights I get each week from this podcast!

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