Human-Obsessed CRO: Enavi’s Framework for Shopify Growth | EP. 219

Most Shopify brands blame ads when revenue dips, but the real leak is usually on-site.

In this 219th episode of The E-Comm Show, Andrew Maff talks with Sheldon Adams, Head of Strategy at Enavi, about Human-Obsessed CRO and the Intra-Site Funnel framework that pinpoints exactly where customers drop off. Learn how to use benchmarks, multi-signal research, and disciplined testing sprints to drive repeatable conversion growth without gimmicks.

What You’ll Learn:

• Why CRO tactics fail without customer insight
• How Intra-Site Funnel metrics reveal the true bottleneck
• CRO testing sprints that compound over time
• How better on-site performance improves paid results

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