44 episodes

Future-proofing the humans behind the tech. Follow Jon and Phil on their mission to help marketers level up and have successful careers in the constantly evolving world of martech.

Humans of Martech Jon Taylor, Phil Gamache

    • Business

Future-proofing the humans behind the tech. Follow Jon and Phil on their mission to help marketers level up and have successful careers in the constantly evolving world of martech.

    43: There’s a domain reputation behind every email

    43: There’s a domain reputation behind every email

    Most email marketers understand that email domain and IP reputation play a critical role in your ability to land in the inbox. But most email marketers will admit they are easily spooked by all the accompanying fancy authentication acronyms. SPF, DKIM, DMARC, they just mean allowing Gmail and other email clients to verify you as the sender. We’ll break those and many more email deliverability tips right now.

    • 30 min
    42: Exit through the promos tab, even as a brand

    42: Exit through the promos tab, even as a brand

    Most companies should accept that their marketing emails are destined for the promos tab in Gmail. Instead they should focus on standing out from all the other newsletters. --and consider themselves lucky they aren’t in the spam folder. But there is good news. If your business is willing to radically change their HTML heavy templated email strategy in favor of a personal 1-1 text based strategy, brands can find a way into the primary tab.

    • 21 min
    41: Manuela Barcenas: From first marketer to team manager

    41: Manuela Barcenas: From first marketer to team manager

    What’s up everyone, today on the show we are joined by another local favorite marketer, Manuel Bárcenas. In 2018, Manuela was marketing hire #1 at Fellow.app one of the hottest startups in Ottawa. She’s been living the startup marketing life for nearly 3 years. At Fellow, she helped launch the successful Supermanagers podcast, she runs a huge newsletter (Manager TLDR newsletter) and self taught Hubspot and Google Analytics and much more.

    • 37 min
    40: Sustainable growth marketing experimentation

    40: Sustainable growth marketing experimentation

    The most important part of designing experiments isn’t to have a single metric in mind or a rock solid hypothesis. It’s to create a knowledge base of insights from past experiments that everyone on your team can learn from. That’s what we’re calling sustainable experimentation.

    • 27 min
    39: Pierce Ujjainwalla: Creativity in marketing is under attack

    39: Pierce Ujjainwalla: Creativity in marketing is under attack

    He's a 4X Marketo champion and a frequent speaker at the annual Marketo Summit. He founded RevenuePulse, known today as one of the top Marketo agencies in the world and he's also the founder and CEO of Knak, a no-code email creation platform for marketers. Pierce Ujjainwalla is without a doubt one of the greatest minds in Marketing automation.

    • 39 min
    38: How skilled do you need to be at marketing reporting?

    38: How skilled do you need to be at marketing reporting?

    You need to incorporate reporting into your skillset, and it’s not as scary as you think. There’s a lot that makes you qualified to produce reports, even if you don’t feel like an expert. Marketers, particularly in smaller companies, need to learn enough to be dangerous.

    • 25 min

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