Humans of PLG ft. Gaurav Vohra, Head of Strategy & Analytics at Superhuman Top of the Lyne

 Superhuman: The platform that monetized time!

Superhuman - the fastest email experience ever made. In a world where more than a billion people spend three hours a day reading and writing emails, Superhuman enables them to fly through their inboxes twice as fast as before.

Gaurav is one of the founding team members who set up many of the company's key functions (onboarding, success, delight, growth…), scaled them from 0 to 1, built repeatability, and moved on to build the next function.

Today, Superhuman enjoys a waitlist of over half a million users and was recently valued at $825M! 🚀

Catch our in-depth breakdown of Superhuman’s growth story here.

We cover a lot of ground here with Gaurav, including:


We cover a lot of ground here with Gaurav, including:
Memes as a measure of culture 
Tweet Reactions 
Building in the UK vs. the US 
Introduction  
Sales lessons from "Get out to vote" 
Ingredients of the Superhuman onboarding experience 
What not to do with your onboarding 
Why a strong product vision matters 
How to engineer word of mouth  
Superhuman's top-down PLG motion 
The ideal split b/w PLG & Sales 
Rapid Fire

Shownotes/Gaurav’s recommendations:
🛠 Tools: aText , Brain.fm
❤️ Product Superhuman derives inspiration from: Apple 

🐦 Twitter shoutout: @hubermanlab

Connect with him at :

🔗LinkedIn

💙 Twitter