388 episodes

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, wealth growth, podcasting, marketing automation, mindset, lifestyle, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives. We describe our show as "A Life Improvement Podcasting Masquerading As A Business Podcast."

Hustle And Flowchart - Tactical Marketing Podcast Matt Wolfe & Joe Fier

    • Business
    • 4.8 • 150 Ratings

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, wealth growth, podcasting, marketing automation, mindset, lifestyle, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives. We describe our show as "A Life Improvement Podcasting Masquerading As A Business Podcast."

    Joe Fier & Matt Wolfe - Is Affiliate Marketing A Legit Business?

    Joe Fier & Matt Wolfe - Is Affiliate Marketing A Legit Business?

    What’s up, Hustle & Flowchart community?! We’re back with another therapy session and moving forward we are not only upping the frequency of these shows but want to make it more focused. On today’s show, we are diving into one of our favorite topics, affiliate marketing. We’re talking about how, after listening to one of our most popular therapy sessions from last year, we revisited what we are doing in the business, applied the 80/20 rule to our actions, and are making the necessary adjustment moving forward to focus on what we really love doing best - the platform building and building the audiences, and once we’ve built the audiences, showing people how we did it and tools that we used to do it.
    We also talk about some recent changes we made to our PodHacker membership, our love for our new studio and how it’s helped us to better manage our time, as well as a super cool Key Step Tutorial strategy and how we used it recently, promoting one of our favorite new tools, Conversion.ai. This is a great strategy that is not overwhelming to put in place, really targets those in your audience that are interested in what you are promoting, and is something that anything can do in their business. As always, we’d love to hear your thoughts as we appreciate you coming along with us on our journey! Don’t forget to check out our previous episodes where we discuss our affiliate marketing strategies: The Tools We Use For Affiliate Marketing and Unapologetic Affiliate Marketing Strategies. 
    “It really was a point where we actually had an ideal business model right there, and we were very close to it, where we didn’t have to do much. But we let it almost grow in ways that we didn’t want that load on us.” - Joe Fier
    “We really enjoy the platform building and building the audiences, and once we’ve built the audiences, showing people how we did it and tools that we used to do it.” - Matt Wolfe
     
    Some Topics We Discussed Include:
    Whose face should join us in our podcast studio? The realization after our 80/20 analysis Discussing and reviewing a conversation we’ve had previously Our super cool KST strategy which can be done in different modalities Getting our content calendar dialed in Going down the rabbit hole on YouTube One huge benefit of the podcast as an online journal A big change for PodHacker that really benefits our members The actions that are almost guaranteed to make the most money  
    Our Resources:
    Check out Aaron Fletcher’s KAD method  PodHacker Conversion.ai  
    References and Links Mentioned:
    Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Therapy Session – The Tools We Use For Affiliate Marketing Therapy Session – Unapologetic Affiliate Marketing Strategies

    • 1 hr 5 min
    JaMarr Johnson - Life Lessons From Standup Comedy

    JaMarr Johnson - Life Lessons From Standup Comedy

    You are really going to love our show with JaMarr Johnson today, who is a true renaissance man. We covered so much ground in this one, and we love how JaMarr refers to himself as an entrepremedian. He talks about entertaining first and making it interesting and engaging. JaMarr did this perfectly on today’s show and we mention his book, Super-Connecting a lot, which you should definitely grab. We also chat about affiliate marketing and we love how he explains it simply as ‘recommending stuff.’ 
    We also talk about the serenity prayer, reframing your emotions and the fears surrounding public speaking, and how to rewire your brain. JaMarr then talks about his connection with a cannabis company and the health side behind it. He has a proven track record of figuring out the wins all around and leveraging what someone already  has going on, and he’s using his skills to leverage the processes, traffic, and infrastructure to make it all happen. After you’ve listened, be sure to check out our conversations with Steve Sims and Ken Coleman for more inspiration on how to get in front of the right people and the best ways to grow your network for fun and success. 
    “In business, you want to capture their information more than you want to make sure they have yours because they are not going to follow up.” - JaMarr Johnson
     
    Some Topics We Discussed Include:
    Developing verbal kung fu to diffuse potential bad situations The need for stability and how we all can be a renaissance person Getting a call out from the stage from Dave Chappelle When visualization meets preparation How to be at a place where everything that happens to you is a blessing Content creation from everyday experiences Using voice emails to impress How to create a natural flow in your daily from the time you wake up Messenger marketing with funnels that appear based on keywords Cloud kitchens and cannabis kiosks!  
    Resources From JaMarr Johnson:
    Super-Connecting - The Art & Science of Creating Meaningful Relationships in a Digital Age book Through the Fire Speech Super Connecting: The Secret of Professional Networking course IAmJamarr.com  
    References and Links Mentioned:
    PodHacker Membership Charity Miles app Zero app SuperPhone LinkedIn Learning The Rise Of Superman by Steven Kotler The Cannabis Health Index by Uwe Blesching Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Make Impossible Things Happen - Steve Sims How To Achieve Your Goals Using The Proximity Principle - Ken Coleman    
     

    • 1 hr 33 min
    Joel Erway - Mini-Webinars And Power Offers

    Joel Erway - Mini-Webinars And Power Offers

    We have a great show today with Joel Erway of The Webinar Agency. We’re big fans of Joel’s selling process and the fact that he simplified the selling process dramatically and put all the obvious pieces out there. His power offer is so simple where he is basically making a no-brainer offer saying he can build this for you, you can have it within 24 hours and it’s guaranteed to make you more money than you spend on it. He also discusses his application process to pre-qualify a lead. You don’t always want to put the price on the application and set any expectations, because once you get someone on the phone, you might be able to offer them even more.
    You can use this process with affiliate offers and even a hybrid model, using it with potential rev share deals. With Joel’s method, you are getting the hottest prospects and are ready to solve their problems. It’s a way to extend that relationship, so it can be a great way to bring your best buyers to you. We also talk about having the MQL and SQL when building your offer, and how identifying folks ahead of time is super powerful. When you are done be sure to listen to our conversations with Jason Fladlien, a webinar and handling sales objections master, and Sam Bell, who discusses high converting webinar audiences and value-based strategies. 
    “What we are doing is going after the solution aware market.” - Joel Erway
     
    Some Topics We Discussed Include:
    A big turning point in how Joel structured his offer How the power offer came to fruition and the amazing results that occurred A 90% reduction in cost per acquisition by flipping the offer around The steps that will define your own power offer The #1 mistake when creating a power offer and mini webinar Why you don’t always want to include the price in your application process The difference between MQL’s and SQL’s and which you should focus on How to get a complete mini-webinar done for you in ten days ready to launch Low ticket offers vs. high ticket offers and which to use when Examples of big wins when working with clients Getting as specific as possible to appeal to those who value time currency  
    Resources From Joel Erway:
    The Webinar Agency Joel Erway.com Experts Unleashed Podcast Sold WIth Webinars Podcast  
    References and Links Mentioned:
    How To Create Irresistible Offers by Bob Bly DSLR Video Shooter on YouTube Peter McKinnon on YouTube Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Frameworks To Obliterate Sales Objections - Jason Fladlien How To Drive More Sales Using Facebook And Webinars - Sam Bell

    • 1 hr 14 min
    Alex Mandossian - The Storytelling Formula That Makes Sales

    Alex Mandossian - The Storytelling Formula That Makes Sales

    Alex Mandossian joins us on the show today and we really like his storytelling formula. It was even better to hear it in action and have him explain it as he went along in the content of the framework that he laid out. You can use this structure for everything, and the way he “sells” is the way we would sell. We tell stories that theoretically get people to buy from us but we never go for the close. He was explaining what people would miss out on, and towards the closing, he does it in a way where people are realizing they need to work with him, so it becomes their idea to work with him. 
    Alex also discussed the cost of inaction and using that in relation to the story is something that’s not used often but has great results. Part of what he does is have you picture possibilities and go through the motions with him, so it makes you feel like you can do this. You’ll hear Alex’s story structure of when/where, who is involved, what happened, then how and why this is relevant to you. You’ll also hear some great stories as only Alex can tell them, as well as some tips to other marketing icons through the years, as Alex brings his many years of knowledge to the show. If you liked this episode, you might also enjoy our chats with Sean Vosler for even more storytelling techniques and with C.J. Martin, who not only tells some great stories but talks about how to build a standout brand in a crowded market.
    “I don’t change minds, I convince minds who are already coming in my direction or going to a competitor to rechannel behavior.” - Alex Mandossian
     
    Some Topics We Discussed Include:
    A marketing launch that made $1.2 million in less than 30 minutes Knowing your first mentor How to boost your conversion rates with one sentence The two step process to lowering acquisition costs The winning sales technique behind a chocolate chip cookie sale and a trip to Disneyland How anyone can be a marketer The framework of what makes a great story, especially the ending The $14,000,000 toilet teleseminar story A simple, two questions trial close that anyone can do  
    Resources From Alex Mandossian:
    Fool Proof Discovery Session Script All Selling Aside Podcast 3 Reasons Why People Won’t Buy  
    References and Links Mentioned:
    Conversion.ai Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Sell Through The Power of Storytelling - Sean Vosler Building A Standout Brand In A Crowded Market - C.J. Martin

    • 1 hr 14 min
    Avi Arya - How To Build Influence With Micro-Videos

    Avi Arya - How To Build Influence With Micro-Videos

    We rarely bring on guests that do a cold reach out to us, but Avi Arya is one of the rare guests who made it onto the show that way, and he did this by using the same video technique that he shared on this show to contact us. He is the first video outreach we ever brought on, and his video really stood out, over the approximate 30 requests we get on a daily basis. Avi covers a variety of video formats, and he managed to build a $126,500 who have been on his program which starts at his $1 webinar. He’s also got a huge following on Instagram and gives a ton of free value on there and Facebook. What intrigued us, is this is something we’ve been doing and we’ve never had a methodical process. 
    Avi also gave us so many additional ideas to use this style of video, and you could start with the videos we outline then go deeper on so many other videos with his catalog. Plus, you can start all of this using just your phone. The video is personally customized and it’s simple outreach that sends you to his YouTube channel. It doesn’t take a long time to create, and the reason he does this is that he wants to be with his family more. If you are not using video and leveraging these tools, this is like magic, and you need to harness it now to connect with people. After you have listened, be sure to listen to our chats with Shaina Weisinger and Gideon Shalwick as they dive into the keys to keep people watching your videos and the best tips for the highest engagement.
    “I think you have to put your foot down and say ‘I’ll give you stellar service, but I do it only on video.’ You have to tell people this is how I do my business.” - Avi Arya 
     
    Some Topics We Discussed Include:
    How the video factor wows your potential customers Examples of exactly what to say in your video Getting buyers for 90 cents a lead and a $1 trial offer How the pandemic has changed the way entrepreneurs spend their time Avi’s 4-minute video formula for outreach A winning strategy to use with Quora ads An overview of the 33 videos in the program, including all the social media platforms What you are probably not taking advantage of with your Instagram profile but definitely should be using The superpower of the 21st century and how you can leverage it to gain an audience How often you should be making videos and the perfect length, depending on your goals  
    Resources From Avi Arya:
    You can see Avi’s offers on his Instagram: AskAviArya  
    References and Links Mentioned:
    Internet Moguls Bonjoro Loom Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Get The Most Reach Out Of Every Piece Of Content - Shaina Weisinger Video Hacks For Creating Easy Content - Gideon Shalwick

    • 1 hr 15 min
    Therapy Session - An Explanation Of The New Podcast Studio

    Therapy Session - An Explanation Of The New Podcast Studio

    What’s up Hustle & Flowchart community! We’re back with our monthly therapy session and we are stoked to talk to you guys about our new studio. TBD on the name, but it’s getting close. We’re going to talk about why we got the new studio, all the cool equipment we got for the studio, a little about what’s been going on behind the business, and of course, the big reason behind why we got the studio. You’ll hear about the specific equipment we purchased, the way we set it up for a particular reason, as well as some less costly, but totally fun purchases we made to make it our own.
    There are a few different reasons why the new studio is a big go for us and looking ahead, we want to tell you about our goals for growth, especially when it comes to YouTube. We also have a few changes in mind when it comes to the format of the show and we’d love to hear your thoughts. We’re excited about this new phase and can’t wait to show you guys some more behind-the-scenes footage as well as, how we are bringing all the tech, audio, and video footage together to grow our content strategy and brand. After you are done, check out our previous Therapy Session where we talk about how to become a PodHacker as well as our chat with Pat Flynn, and how he’s been able to build an amazing show and brand over the years.
    “We’ve noticed that content creation is best when we are together in a focused place...and there’s a mind-meld that happens in a different way when there’s a whiteboard in an office that has no distractions.” - Joe Fier
    “It’s been the vision and what we’ve always wanted to do. We want a creator space and a getaway, thinking mastermind space.” - Matt Wolfe
     
    Some Topics We Discussed Include:
    The one time recently when Matt was not wearing a hat (for a very good reason) The big “Why” behind the reason we moved forward with securing our studio space Saying goodbye to the trash man, the washing machine, and the gardener Shout out to our awesome editor, Jacob Listen in as we take you through an audio tour of this massive new space Some fun, cheaper items we added to strategically bring into the mix  The way we set up our camera in a specific way Some changes for the future and where we are taking the show next How we view YouTube and the amazing opportunities we plan on focusing on (and how you can potentially be a part of it!)  
    Our Resources:
    Here’s a list of all of the cool studio tools we mentioned: PodHacker.com/gear  
    References and Links Mentioned:
    The super comfy All33 chair The YouTube Formula by Derral Eves Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Therapy Session – How To Become A PodHacker Strategies To Turn Followers Into Superfans - Pat Flynn

    • 55 min

Customer Reviews

4.8 out of 5
150 Ratings

150 Ratings

Cat Stancik ,

Business MUST for any entrepreneur

These guys really dive deep and deliver on the value for your time investment.

It’s engaging, entertaining and provides actionable steps people can take on each episode to get bigger results in their business.

A bit like an MBA of practical and tactical strategies in your pocket.

MTM Wisconsin ,

Mike Malatesta -How’d it Happen Podcast Host

This podcast features great guests who provide actionable ideas, wisdom and insights. I learn a ton about marketing - and more - and you will to.

Andy Storch ,

Great show for business success

I just discovered this show after I met the hosts on Clubhouse and love the conversations and value they bring for those of us looking to grow a business and brand. I’ll definitely be listening more.
-Andy Storch
Host of the Talent Development Hot Seat and Own Your Career Own Your Life

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