417 episodes

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, wealth growth, podcasting, marketing automation, mindset, lifestyle, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives. We describe our show as "A Life Improvement Podcasting Masquerading As A Business Podcast."

Hustle And Flowchart - Tactical Marketing Podcast Matt Wolfe & Joe Fier

    • Business
    • 4.8 • 153 Ratings

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, wealth growth, podcasting, marketing automation, mindset, lifestyle, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives. We describe our show as "A Life Improvement Podcasting Masquerading As A Business Podcast."

    Dr. Robert Cialdini - Understanding Influence In The Digital Age

    Dr. Robert Cialdini - Understanding Influence In The Digital Age

    It was a true pleasure and honor to have Dr. Robert Cialdini on the show today, author of one of the most well-known books that many of our guests have referenced. When we got into marketing and entrepreneurship, one of the first books we read was his Influence, which explained the principles of how to execute what we put out into the world. Now with this updated, expanded version, it has been blowing our minds in terms of how practical it is, especially with a brand new principle added. Dr. Cialdini showed us how to get the ethical ‘yes’ and use these persuasion tactics in a very ethical way. 
    He also discusses the ethical use of scarcity, with limitations on the number of the product, as well as countdown timers. He also talks about how he did not write his famous book for marketers, he wrote it as a book to learn how to avoid being influenced by others. Some other topics we chat about include the Unity Principle and understanding how you look at things differently when you identify with others in the same group. We also talked about the trust factor, and when you take the power away from the buyer by sharing the bad stuff first to create trust and a bond. We have shared our struggles with our guests and on our Therapy Sessions, and we have found this to be very powerful. Lastly, we had an opportunity to ask some questions from our audience, so listen in if yours was included. After you’ve delved into this episode be sure to check out our show that we mentioned about branding as well as our chat with Neil Patel who also knows a thing or two about growing your brand in an ethical way.
    “People who are successful have recognized how these principles work at some level. What they often don’t recognize is how to optimize them, and the steps to take that not only activate the principle but maximize its impact in a situation.” - Dr. Robert Cialdini
    Some Topics We Discussed Include:
    The universal things taught to businesses in order to be successful Why Dr. Cialdini’s book was not meant to be the bible for internet marketers If you have this one particular kind of authority, no one can beat you as a communicator An interesting study about showing your expertise The magic of sharing your weaknesses How to use this one word to get someone to trust you from the very first meeting How to implement scarcity in situations where there really is none What to tell people if you are early in the game Resources From Dr. Robert Cialdini:
    Influence by Dr. Robert Cialdini InfluenceAtWork.com References and Links Mentioned:
    Are you ready to be EPIC with us?! Then grab our EGP Letter here! Want to get the Action Guide from this episode? Grab them here! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts. This episode is sponsored by Easy Webinar and Vidyard - be sure to check out their special deal for our listeners. Here’s Why Branding Is Vital - Joe Fier & Matt Wolfe Content Strategies To Grow Your Online Brand - Neil Patel

    • 1 hr 19 min
    Joe Fier - How To Connect With Anyone

    Joe Fier - How To Connect With Anyone

    This is going to be one of our new, snackable episodes where Joe will talk about one of the most in-demand strategies out there. We are using the Dream 100 strategy, which is how we bring amazing people onto the podcast. We are also able to connect with these people for joint venture deals, affiliate partners, to get connected to different brands, and to get sponsorship deals. So listen in, as Joe gives you the exact methodology, templates, and tactics on how to deploy this strategy to connect with basically anyone you want. Once you’ve listened, be sure to check out our chats with Gary Henderson and Travis Chappell, two amazing entrepreneurs who have mastered how to build their network, connect with influencers, and network for mutually beneficial results.
    “This Dream 100 strategy is how we get connected with anyone since our network is our currency.” - Joe Fier
    Some Topics We Discussed Include:
    Why you want to use this strategy to further your network How we have seen our networking capabilities evolve over time How we’ve put together out our exact template What to consider when you add people to your list How to link your template for the most outreach Shoutout to some of our previous guests and connectors who have helped our goals to get connected Our Resources:
    Want to learn how to growth hack a podcast and watch over our shoulders (and give you all the templates and DFY swipe files)? Check out PodHacker.com - this is where we deep dive into building, monetizing, and scaling a podcast through unique strategies like the ones from this episode. HustleAndFlowchart.com/Dream100 - check it out to model what we are doing, and if you know anyone on this list, let us know! References and Links Mentioned:
    Who, Not How by Dan Sullivan Are you ready to be EPIC with us?! Then grab our EGP Letter here! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts. This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Connect And Network With The Most Influential People - Gary Henderson How To Get To Know Anyone On The Planet - Travis Chappell

    • 19 min
    Mandy McEwen - Building Lasting Relationships Using LinkedIn

    Mandy McEwen - Building Lasting Relationships Using LinkedIn

    Mandy McEwen from ModGirlMarketing.com, brought the goods today as this episode has a boatload of tactics on how to connect and showcase your brand on LinkedIn. When Mandy told us that only 1% of users are actively posting on that platform, it really opened up our eyes to the possibilities. While LinkedIn may not be the answer for everyone, chances are your audience is on there. To be successful on LinkedIn, you really want to do what everyone else is not doing, i.e. acting like a human being without constantly pitching. 
    Mandy talks about some cool tips to dial in your profile to make you stand out as an influencer leader and how there are different features on the mobile app which you can optimize. She also discusses how her own clients have grown without even posting, but just by engaging. You can create that closed-loop system with comments and posts, plus she got tactical in regards to what the LinkedIn algorithm really loves. There are also some tips on how to post documents, and use LinkedIn Navigator to fine-tune your feed. If you want to get additional reach, connect with the people you want and appear as a thought leader, check out all the ideas she shares. Afterward, round out your networking and LinkedIn know-how by checking out our previous episodes with Trevor Turnbull and Joshua B. Lee.
    “We all have personal brands, whether you want it or not, especially entrepreneurs. Really anyone with a LinkedIn profile has a personal brand so you might as well start owning it.” - Mandy McEwen
    Some Topics We Discussed Include:
    How to really succeed with LinkedIn (and it’s not as hard as you think) The “Don’t List” of what not to do reach LinkedIn outreach How to be seen as the industry expert without having to create a ton of unique content Leverage these hacks to curate your own content easily Which types of posts LinkedIn prefers the most How to use LinkedIn to make you look more like an influencer A super easy hack to make you stand out Yet another business idea that we would use if you create it The results that you can get just from leaving one comment on a post Mandy’s key takeaways from her Traffic & Conversion talk Resources From Mandy McEwen:
    ModGirlMarketing.com Connect with Mandy on LinkedIn SalesNav.ModGirl.Social - Check it out to get a 60 day free trial for Sales Navigator LinkedIn.ModGirl.Social - Get the Ultimate LinkedIn profile checklist References and Links Mentioned:
    Are you ready to be EPIC with us?! Then grab our EGP Letter here! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts. This episode is sponsored by Easy Webinar and Ahrefs - be sure to check out these special deals for our listeners. The Dopamine Dealer of LinkedIn - Joshua B. Lee A Master of LinkedIn Shares His Real Secrets To Success - Trevor Turnbull

    • 1 hr 19 min
    Matt Wolfe - Over 40 Ways To Grow A Podcast

    Matt Wolfe - Over 40 Ways To Grow A Podcast

    Hey Hustle & Flowchart friends, we are back with a new episode. We are testing out a new podcast format where we will talk on a very specific honed-in topic and get straight to the meat of the content. On this one, Matt talks about over 40 different growth hacks to grow your podcast, including ad platforms, gaining attention in the media, both free and paid strategies, as well as some of our secret weapons on how we’ve grown the show which have worked very well. After you’ve listened to the show, be sure to check out the chats that we recorded with Tyrone Shum and Luis Diaz for more podcasting growth hack tips.
    “The best results we’ve gotten with Facebook ads is by taking short video clips from our podcast. We’ll take a 3-minute clip where our guest shares a gold nugget of wisdom, run that clip as a Facebook ad and put a link where they listen to the full episode in the text description.” - Matt Wolfe
    Some Topics We Discussed Include:
    The basics which you are probably already doing, but if not, you should be Podcast Platform Features and Ad Buys and the top platforms for both Where to purchase ads Growth through acquisition Various ways to get media attention Our Resources:
    Want to learn how to growth hack a podcast and watch over our shoulders (and give you all the templates and DFY swipe files)? Check out PodHacker.com - this is where we deep dive into building, monetizing, and scaling a podcast through unique strategies like the ones from this episode. References and Links Mentioned:
    For ad purchasing: Overcast, Castbox, Podcast Addict, Podcast Republic, and Castro  For features: Apple, Stitcher, Podknife, Radio Public, Podnews, Scribd, Libsyn, Spotify, Listen Notes, PodChaser, Podbean, and Spreaker  Gleam.io, Contest Domination, or Upviral for contests Outbrain, Revcontent, or Taboola for native ads HARO True Native or AdvertiseCast for advertising on other podcasts Are you ready to be EPIC with us?! Then grab our EGP Letter here! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts. This episode is sponsored by Easy Webinar and Ahrefs - be sure to check out these special deals for our listeners. How To Growth Hack Your Content Marketing - Luis Diaz How To Grow A Podcast Past 1 Million Downloads - Tyrone Shum

    • 31 min
    BJ Fogg - How To Build Tiny Habits That Stick

    BJ Fogg - How To Build Tiny Habits That Stick

    BJ Fogg, PhD, author of Tiny Habits and TinyHabits.com is on the show today! We have been immersed lately in understanding changes and our own habits, which have led to some self-sabotage at times. BJ talks about the concept of breaking the chain and how it can be detrimental to your progress. If your habit is too big, it can be hard to build up the momentum to continue. Plus, celebrating micro wins can be a huge motivator and they can come with every action that you do.
    BJ talked about his mission in spreading that ripple effect that will pass on to others, similar to how we love having fun while recording. He also gave us some real-life examples of creating tiny habits that stuck, such as how he was able to shed weight easily and how he starts his day in the right way to set his mind up for success. Still want more? Go check out our previous conversations with Anthony Trucks and Erin Pheil for more tricks to get you unstuck with some simple questions and quick tactics.
    “The best system whether it’s weight loss, sleeping better, or being more productive, is matching yourself with behaviors that will take you to that outcome, and these behaviors should be ones that you already want to do.” - BJ Fogg, PhD
    Some Topics We Discussed Include:
    How one way of raising kids helps them to foster a sense of accomplishment and be goal orientated How emotions create the habits Breaking down the Fogg Behavior Model The Maui Habit and celebrating life BJ’s easy method for weight loss Stopping the derailment of habits when your environment changes The simple act of celebrating even the smallest of actions Breaking the habit myths (hint: repetition does not create a habit) Resources From BJ Fogg:
    TinyHabits.com - Grab the book and take the free 5-day program BJFogg.com References and Links Mentioned:
    Humor, Seriously by Jennifer Aaker and Naomi Bagdonas The Gap and The Gain by Dan Sullivan and Benjamin Hardy Are you ready to be EPIC with us?! Then grab our EGP Letter here! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts. This episode is sponsored by Easy Webinar and Ahrefs - be sure to check out these special deals for our listeners. How To Get Your Shift Together - Anthony Trucks How To Change Your Beliefs To Change Your Life - Erin Pheil

    • 1 hr 5 min
    Therapy Session - How To Capitalize On "The Creator Economy"

    Therapy Session - How To Capitalize On "The Creator Economy"

    This episode is going to be a great extension of what we have been chatting about in the last few weeks. Also, since we’ve been talking a lot about branding, we are back to branding these episodes as a Therapy Session once again. There’s been some great opportunities that we have been discussing for a while, specifically in the creator economy. We now see our company as a media company rather than just a podcast. We also know there are those listeners who are not necessarily trying to create a media brand, so we wanted to speak to that audience. If you know that the creator economy is getting bigger, there’s never been a better time to figure out how to sell the shovels to that industry without having to be an influencer. 
    We talk about the opportunities that we see in the creator economy and some cool stats that compare it to the gig economy. We also drop some insight into how you, as an entrepreneur can use this opportunity. Once you become aware of where the money and attention is flowing, you can position yourself and ride that wave with the creators. It’s a smart approach and we’ll talk about some ways where it’s not you building the media company, but you can be the specialist to provide your services to those on the rise, even positioning yourself for rev deals and partnership. Once you listened, be sure to check out our chats with Gary Henderson and Travis Chappell for tips on how to make connections and network with influencers on a level playing field.
    “Position yourself properly and strategically - anyone can do that now with the creator/influencer economy.” - Joe Fier
    “The fact that each one of these things has so many subtasks, is a huge opportunity for digital marketers who want to go and specialize in one of those. Just look at YouTube, and look at one of the tasks you’ve got to do for YouTube. There’s a business there that you can go and replicate for people over and over again.” - Matt Wolfe
    Some Topics We Discussed Include:
    Examples of opportunities that never existed before, which you can specialize in and build a business around Some interesting stats on where the creator economy is headed A look behind the scenes of how we are building our media company Generalists vs. specialists in the agency world, and how the pandemic has switched things up Ideas on how to leverage the creator economy  Steal one of our business ideas and run with it! How to present a no-brainer deal to a creator, and turn it into a rev share deal  Our Resources:
    PodHacker.com - Learn The New Way of Using A Podcast To Build A Tribe, Grow Your Business & Create Multiple Streams Of Income References and Links Mentioned:
    Stats from Emarketer.com Creator Earnings: Benchmark Report 2021 TubeBuddy  VidIQ Check out this video with MrBeast Business Manager, Reed Duchscher on How to Make BIG Money On YouTube Eric Siu’s podcast with Reed Duchscher  Are you ready to be EPIC with us?! Then grab our EGP Letter here! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts. This episode is sponsored by Easy Webinar and Ahrefs - be sure to check out these special deals for our listeners. How To Connect And Network With The Most Influential People - Gary Henderson How To Get To Know Anyone On The Planet - Travis Chappell

    • 51 min

Customer Reviews

4.8 out of 5
153 Ratings

153 Ratings

megan@podcastingyou ,

Incredible Content!

Matt and Joe do such a good job covering a variety of topics. The guests offer valuable insight as well. I would recommend this podcast to anyone looking to be inspired and informed!

randos23 ,

Super cool fellas!

I’ve been watching online on YouTube as I accomplish other tasks. These guys are down to earth and are willing to share the good, the bad and the ugly...cue a western theme song....so, sub up and listen now!

Cat Stancik ,

Business MUST for any entrepreneur

These guys really dive deep and deliver on the value for your time investment.

It’s engaging, entertaining and provides actionable steps people can take on each episode to get bigger results in their business.

A bit like an MBA of practical and tactical strategies in your pocket.

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