48 episodes

We're Emily Einolander and Corinne Kalasky and we're mapping the frontier between traditional and indie publishing. We interview people from all over the industry—publishers, marketers, publicists, editors, and authors. Whether they be self-published, small press, or from the corporate Big 5 publishers, we want to hear from everyone! And we also talk some crap in the process, because otherwise what fun would we be?

Opinions don't reflect those of our employers. [Theme song by Amy Hakanson | Logo design and artwork by Leigh Thomas]

Hybrid Pub Scout Podcast Hybrid Pub Scout Podcast

    • Business
    • 4.9, 17 Ratings

We're Emily Einolander and Corinne Kalasky and we're mapping the frontier between traditional and indie publishing. We interview people from all over the industry—publishers, marketers, publicists, editors, and authors. Whether they be self-published, small press, or from the corporate Big 5 publishers, we want to hear from everyone! And we also talk some crap in the process, because otherwise what fun would we be?

Opinions don't reflect those of our employers. [Theme song by Amy Hakanson | Logo design and artwork by Leigh Thomas]

    Episode 45: Finding New Audiences with Elaina Jadin and Marie Robinson

    Episode 45: Finding New Audiences with Elaina Jadin and Marie Robinson

    You’ve self-published a book. Congrats! Now how do you find your readers? On this episode, Emily sat down with prolific romance authors Elaina Jadin and Marie Robinson to discuss just that, along with the best marketing tools you can use to to find--and keep--an enthusiastic army of fans. They also chat about how having a co-author ultimately benefits a book, how you can still love a story that you’re writing to market, and why writing a book with an end in mind but not so much the rest of the journey can stretch your writing and make you better at it. And if you’ve ever wondered if you should self-publish your book on platforms that aren’t Amazon, Marie is here to tell you: Yes. Yes, you should.

    • 41 min
    Episode 44: Book Marketer and Publisher Robyn Crummer-Olson

    Episode 44: Book Marketer and Publisher Robyn Crummer-Olson

    In this episode, Emily chats with book marketing coach and newly installed publisher at Ooligan Press, Robyn Crummer-Olson, who works with both self-published and traditionally published authors on project management and book marketing and publicity. We talk about why it’s important for marketers to be honest with authors about just how hard it is to launch a book (very, very, very hard), why your purpose as an author has to be about more than making money, and what authors can do to make marketers’ jobs easier. (Hint: Don’t insist that your book is for everyone. No book is for everyone. Well, maybe To Kill a Mockingbird.) We also talk about how important it is for authors to let their publishers know exactly what they’re doing to promote their book, and why it’s such a joy to work with authors who are curious and open to trying all kinds of promotional strategies to get the job done.

    [PERK ALERT] Sign up for our newsletter and get access to our new free tool: The HPS Guide to Picking Your Publishing Path. This nifty tool aims to help you gear up for the frontier between traditional and indie publishing, and deciding which of the two is right for you. Get it right here: https://mailchi.mp/da9486666cc5/hps-guide-publishing-path

    Our website: hybridpubscout.com/44-robyn-crummer-olson-book-marketer
    Facebook: www.facebook.com/hybridpubscout/
    Twitter: twitter.com/hybridpubscout
    Instagram: www.instagram.com/hybridpubscoutpod/
    Our newsletter: eepurl.com/gfajR9

    • 48 min
    Episode 43: Brian and Josie Parker Discuss the Challenges of Creating Books for Black and POC Kids

    Episode 43: Brian and Josie Parker Discuss the Challenges of Creating Books for Black and POC Kids

    Brian and Josie Parker of @believeinwonder_pub speak with Emily about creating and publishing books where all kids—particularly BIPOC kids—can see themselves as heroes and adventurers. We also talk about the difficult feelings and frustrating conversations that they've had in the wake of George Floyd's murder, the difference between brands that pay lip service and ones that take action when it comes to BLM, and when asking Black people questions about racism and social justice is (and isn't!!!) a good move.

    Our website: hybridpubscout.com/43-Brian-Josie-Parker-Books-Black-POC-kids
    Facebook: www.facebook.com/hybridpubscout/
    Twitter: twitter.com/hybridpubscout
    Instagram: www.instagram.com/hybridpubscoutpod/
    Our newsletter: eepurl.com/gfajR9

    • 1 hr 2 min
    Episode 42: Literary Agent DongWon Song on #PublishingPaidMe and Decolonization

    Episode 42: Literary Agent DongWon Song on #PublishingPaidMe and Decolonization

    This week, literary agent DongWon Song provides insights on the #PublishingPaidMe discussion and why decolonizing—rather than "diversifying"—publishing, really makes a lot of sense if you think about it. He also talks about how to find an agent that is right for your communication style and a writing community that will help you navigate a tough, rejection-ridden, and often inequitable industry. He also tells us what he's doing as an agent to amplify black voices.

    If you are a BIPOC aspiring author or an author from another marginalized group looking for some encouragement, or an aspiring ally who wants to help dismantle white supremacy in publishing, today's interview is for you. And wherever you happen to be right now, hopefully this gets you thinking about how you can help elevate stories that have long been ignored.

    Our website: hybridpubscout.com/42-DongWon-Song-literary-agent
    Facebook: www.facebook.com/hybridpubscout/
    Twitter: twitter.com/hybridpubscout
    Instagram: www.instagram.com/hybridpubscoutpod/
    Our newsletter: eepurl.com/gfajR9

    [PERK ALERT] Sign up for our newsletter and get access to our new free tool: The HPS Guide to Picking Your Publishing Path. This nifty tool aims to help you gear up for the frontier between traditional and indie publishing, and deciding which of the two is right for you. Get it right here:
    https://mailchi.mp/da9486666cc5/hps-guide-publishing-path

    • 54 min
    Episode 41: How to Design a Book Cover with Olivia Croom Hammerman

    Episode 41: How to Design a Book Cover with Olivia Croom Hammerman

    [PERK ALERT] Sign up for our newsletter and get access to our new free tool: The Hybrid Pub Scout Guide to Picking Your Publishing Path. This nifty tool aims to help you gear up for the frontier between traditional and indie publishing, and deciding which of the two is right for you. Get it right here: https://mailchi.mp/da9486666cc5/hps-guide-publishing-path

    In this episode we speak with Olivia Croom Hammerman about her journey from publishing project management on the west coast to New York managing editorial and design production. Olivia goes into the difference between the "factory floor" of a big-publishing art department, and the creative stimulation and collaboration that comes with creating an indie book design. She also breaks down exactly what a successful book cover is supposed to show to help it get sold.

    Our website: hybridpubscout.com/41-how-to-design-a-book-cover-olivia-hammerman
    Facebook: www.facebook.com/hybridpubscout/
    Twitter: twitter.com/hybridpubscout
    Instagram: www.instagram.com/hybridpubscoutpod/
    Our newsletter: eepurl.com/gfajR9

    • 42 min
    Episode 40: Brian Palmer on His All-in-One Book Writing App — Scribi Writer's Studio

    Episode 40: Brian Palmer on His All-in-One Book Writing App — Scribi Writer's Studio

    We hung out with Brian Palmer (aka B.C. Palmer) for the first time in Hybrid Pub Scout Episode 14, when he came on to talk with Emily and Marie Robinson about managing ghostwriters and writing fantasy and romance. This time, he talks about something he'd already referred to in his first appearance: freeing us all from the iron grip of Microsoft Office with his new book writing app—Scribi Writer's Studio.

    With his new software, Brian plans to create an all-in-one book writing, collaborating, and discovery program to help authors stay on target. We talk about how the app functions, all the things he's envisioning for its future, and how every person working in the indie-publishing chain can get in on it together.

    Our website: hybridpubscout.com/40-brian-palmer-book-writing-app
    Facebook: www.facebook.com/hybridpubscout/
    Twitter: twitter.com/hybridpubscout
    Instagram: www.instagram.com/hybridpubscoutpod/
    Our newsletter: eepurl.com/gfajR9

    • 32 min

Customer Reviews

4.9 out of 5
17 Ratings

17 Ratings

Make Up Any Username ,

Huge Range Of Topics. Erudite & Memorable

This has become one of my weekly listens. I’ve learned a huge amount about various aspects of the book publishing industry, with well-chosen guests & witty hosts who take conversation in new directions. Their a mission, to “map the frontier between traditional and indie book publishing,” is exactly what we need in this fast-changing & distributed industry.

TheDreaming1979 ,

Insightful and funny look at the publishing industry

Interesting, in-depth interviews with folks from every part of the industry--editors, publicists, librarians, booksellers, and authors, both self-published and traditional. The hosts have a wonderful rapport and their passion for the industry comes through loud and clear.

Ayejay94 ,

Very Informative

So many interesting tid bits about the publishing industry. This podcast is highly informative, fun, and helpful. As an unpublished writer (with a goal to eventually publish), learning about publishing from experienced publicists, authors, and more, is wonderful! I feel I’m getting a unique and helpful perspective that’s difficult to otherwise achieve without tons of researching or networking.

As an added bonus, the hosts have great rapport and are funny, honest, and unafraid to dig beneath the surface.

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