I Am That Content Creator Podcast

Kristen Werner & Mia Steel
  • 5.0 (2)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
I Am That Content Creator Podcast

"I Am That Content Creator" with Kristen & Mia Turn scroll-stopping content into serious income with your hosts Mia (a burnt-out Ambo who scaled her TikTok to multiple six figures fast) and Kristen (a seasoned Brand Strategist with 15+ years of marketing and branding expertise). This podcast is designed for the perimenopause entrepreneur, mums with hustle, and ambitious women 40+ who want to make money online by turning content into cash. Whether you're diving into user-generated content (UGC), creating and selling digital products, or building your personal brand, this is your space to grow. Each week, we unpack digital marketing strategies that work, drop insider tips for content monetisation, and share the step-by-step playbook for landing premium UGC brand deals. From side hustle to full-time freedom, you'll learn how to create content that converts, scale with video marketing, and build a thriving online business without the burnout. If you're a digital creator, UGC expert/beginner, business-savvy mum, or woman over 40 ready to rewrite the rules and build wealth online this show is for you. Join us every Monday for real talk, proven strategies, and unapologetic motivation to go from content creator to cash generator. So Let’s GOOOOO 

  1. 6D AGO

    Ep#96 How to Turn Everyday Content Into Paid Brand Deals: Real Coaching From Inside Our Creator Community

    Real Coaching, Real Creators; How to Monetise What You're Already Doing In this behind-the-scenes spotlight episode, we're giving you a front-row seat to real coaching sessions from inside our membership community where everyday creators are landing paid brand deals, growing their memberships, and turning content into serious income (without burnout). We’re talking: How to pitch brands without feeling sleazy (even if you're brand new)Turning your existing audience into a goldmine with affiliate links + brand partnershipsThe difference between influencer UGC and paid product placementsWhy talking about the brands you love can organically attract more paid offersTips for batching content and scripting videos without sounding like a robotHow one member used $10 ads to launch a baking membership that converted at 14%This episode is packed with real conversations, real strategies, and those "ah-ha" moments every creator needs especially if you’re juggling motherhood, digital products, UGC jobs, or launching your dream business. Whether you’re stuck on what to say in a pitch, unsure how to start getting paid, or curious how to make your everyday content do more — this episode shows you how to build sustainable income from the skills you already have. 👇 Subscribe and follow along for weekly podcast drops packed with no-BS tips to turn your scroll-stopping content into serious income. #UGCCreator #ContentStrategy #BrandDeals #PitchToBrands #InstagramMarketing #Mompreneur #ContentThatConverts #CreatorTips #CreatorBusiness #DigitalProducts #PassiveIncome #VideoMarketing #ContentCreationTips 💃 How to Build A Powerful Personal Brand Online 👉 CLICK HERE 💸 Start UGC HERE anytime 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @hivehubcollective Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Start Creating with Ivory Get a Referral Code for Riverside Sign Up with BuzzSprout for Podcast Hosting

    29 min

  2. JUL 3

    EP# 95 From UGC Creator to CEO: How Gemma Used Content to Fund & Market Her Dream Fashion Brand

    Ever wondered how to actually turn User-Generated Content into a real, revenue-generating business? This week on the I Am That Content Creator Podcast, we’re joined by Gemmacreator, fashion brand founder, and mum—who shares how UGC became the stepping stone from burned-out retail worker to full-blown CEO of her own clothing label, Zejt the Label. Inside this episode, we unpack: How Gemma replaced her retail income in just 30 days using UGCThe real process of starting with gifted collabs before landing paid brand dealsWhy UGC is the ultimate skillset for building your brand, not just others'How she's documenting her product journey to build community before she launchesNavigating business growth while living with endometriosis and raising a babyFrom pitching brands with no followers, to designing clothes for women recovering from C-sections and surgery, Gemma proves that you don’t need a massive audience you need clarity, courage, and content that connects. UGC is more than a side hustle. It’s the skillset that funds freedom, builds confidence, and helps you turn your personal brand into a profitable business. 🎧 Subscribe to the podcast now and listen to the full episode to discover how UGC can help you build your dream business. 💃 How to Build A Powerful Personal Brand Online 👉 CLICK HERE 💸 Start UGC HERE anytime 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @hivehubcollective Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Start Creating with Ivory Get a Referral Code for Riverside Sign Up with BuzzSprout for Podcast Hosting

    49 min

  3. JUN 22

    Ep#94 How to Become a Strategic UGC Creator Brands Can't Ignore

    Want to go from $200-per-video gigs to consistent, high-paying brand partnerships?  The key isn’t more content it’s positioning. In this episode, we unpack exactly how UGC creators can become strategic partners, not just content suppliers. You’ll learn: ✅ Why creators who offer solutions get chosen over those who just follow briefs ✅ How to position yourself as an expert (even if you’re new to UGC) ✅ What brands really look for when choosing creators ✅ The performance metrics that build trust and lead to long-term deals ✅ How to move from one-off projects to monthly retainers with ease As former brand managers turned full-time creators, we’ve seen both sides and trust us, brands are desperate for creators who think like marketers. This is how you stand out. If you’re ready to ditch the hustle and build a sustainable UGC business, this episode will show you how to lead with confidence, pitch like a pro, and turn brand deals into lasting income. 🎧 Hit subscribe and follow the pod for weekly UGC tips, digital product strategies, and real creator convos.  👉 Comment PODDY on our latest post and we’ll shoot you the link! #UGCMarketing #ContentCreators #CreatorEconomy #BrandDeals #SocialMediaMarketing #RetainerClients #CreatorTips #UGCBusiness #WomenInBusiness #MarketingStrategy 💃 How to Build A Powerful Personal Brand Online 👉 CLICK HERE 💸 Start UGC HERE anytime 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @hivehubcollective Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Start Creating with Ivory Get a Referral Code for Riverside Sign Up with BuzzSprout for Podcast Hosting

    29 min

  4. JUN 15

    EP#93 From Burnout to Breakthrough: How UGC Creators Can Build Digital Products That Sell

    Feeling stuck in the UGC grind? You’re landing brand deals, creating content on repeat, but still asking… what’s next? In this episode, we’re diving into how content creators especially UGC creators can evolve their skills into scalable digital products. If you’re burning out on client work or craving more freedom, this is your sign to build something sustainable while you're still getting paid. We unpack: Why UGC is the perfect training ground for digital product successThe two questions to ask before creating any offerHow to shift from “paid per post” to passive incomeWhy so many creators get stuck creating content that doesn’t sell and how to avoid itWhether you’re dreaming of your own mini-course, digital template shop, or membership, this episode shows how to start building it now without burning it all down first. 🎧 Subscribe to the pod and follow along each week for no-fluff chats, content tips, and stories from the trenches.  #UGCCreators #DigitalProducts #ContentMarketing #WomenInBusiness #PassiveIncome #CreatorBurnout #BuildInPublic 💃 How to Build A Powerful Personal Brand Online 👉 CLICK HERE 💸 Start UGC HERE anytime 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @hivehubcollective Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Start Creating with Ivory Get a Referral Code for Riverside Sign Up with BuzzSprout for Podcast Hosting

    30 min

  5. JUN 8

    Ep#91 Male UGC Creators Are In Demand: How Men 40+ Can Make Money With User-Generated Content (No Experience Needed)

    Attention men (and partners of men): The biggest UGC opportunity nobody’s talking about is wide open and almost no one is competing. In this episode, we reveal why Male UGC creators (especially over 40) are being snapped up by brands desperate for relatable, trustworthy content and how you or your partner can start earning hundreds per video with zero followers, no tech skills, and no on-camera experience. 👉 Learn: Why men are in HIGH DEMAND for UGC content creation in 2025How Mia booked her partner his first paid UGC gig as a tradieThe top product niches brands are paying men for (camping gear, tools, supplements & more)Why men don’t need TikTok, Instagram or social media accounts to get startedHow 50, 60, even 70-year-old male creators are earning real income filming simple product videos at homeHow to land your first paid UGC job with no experience or portfolio✅ UGC (User-Generated Content) is the #1 flexible side hustle for men right now whether you're looking to replace physical labor, transition careers, or just fund your hobbies, toys, or travel. 👉 Join our FREE UGC Workshop to learn exactly how to get started, land paid gigs, and turn simple product videos into consistent income: [insert link] 🎯 Perfect for men 40+, tradesmen, retirees, dads, husbands, and anyone sick of trading time for money. #UGC #MaleUGC #SideHustleForMen #WorkFromHome #UGCContentCreator #MakeMoneyOnline #PassiveIncome #WorkFromHomeJobs #ContentCreation #UGC2025 #EarnMoneyOnline #OnlineBusiness #CreatorEconomy 💃 How to Build A Powerful Personal Brand Online 👉 CLICK HERE 💸 Start UGC HERE anytime 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @hivehubcollective Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Start Creating with Ivory Get a Referral Code for Riverside Sign Up with BuzzSprout for Podcast Hosting

    20 min

  6. JUN 1

    Ep#90 The Power of Word-of-Mouth UGC: How Everyday Conversations 'Sell' Products (and How You Can Get Paid for It)

    Have you ever recommended your fav leggings, skincare, or boots to your friends without even thinking about it? Guess what  you're already doing UGC (User Generated Content)  you’re just not getting paid for it (yet). In this episode, we break down how casual conversations between mums at school pick-up, in group chats, or over coffee are driving real sales for brands every single day  and how YOU can turn this into a paid UGC business. We dive into: ✅ Why brands are finally waking up to the power of real, authentic word-of-mouth content  ✅ How the "everyday influencer" is replacing polished, scripted ads  ✅ Why most UGC creators need to challenge brands to stay authentic  ✅ How your natural product recommendations are exactly what brands want to pay for  ✅ The simple mindset shift to turn your daily life into scroll-stopping, money-making content If you're a content creator, a mum who loves sharing your fave products, or you're curious about starting a UGC side hustle or business, this episode is your permission slip to dive in  authentically and profitably. 👉 BONUS: We also chat about how AI-generated content is creating even more demand for real, relatable creators just like you. 🎧 Tune in now and learn how to monetise what you’re already doing every day. 💃 How to Build A Powerful Personal Brand Online 👉 CLICK HERE 💸 Start UGC HERE anytime 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @hivehubcollective Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Start Creating with Ivory Get a Referral Code for Riverside Sign Up with BuzzSprout for Podcast Hosting

    26 min

  7. MAY 25

    Ep #89 From Content Creator to Digital CEO; Scaling Your Online Business with a Digital Product featuring James Wedmore

    Ready to stop trading time for money and start building a business that scales? In this episode, Kristen sits down with 8-figure a year mentor James Wedmore to explore how content creators can step into the role of Digital CEO.  Whether you're new to digital products or feeling stuck after UGC and brand deals, this conversation breaks down the 3 systems every successful online business needs, plus the mindset shifts that create real freedom.  Join us and learn how to turn your content into a scalable, soul-aligned business. If you're ready to go deeper? Join us & James Wedmore’s free 3-day event, Rise of the Digital CEO, starting May 29 - CLICK HERE 💃 How to Build A Powerful Personal Brand Online 👉 CLICK HERE 💸 Start UGC HERE anytime 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @hivehubcollective Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Start Creating with Ivory Get a Referral Code for Riverside Sign Up with BuzzSprout for Podcast Hosting

    18 min

  8. MAY 12

    Ep#88 Camera Confidence for Content Creators: How to Look and Feel Great on Camera with Katie Kaars

    In this episode of I Am That Content Creator, we’re joined by portrait photographer and camera confidence mentor Katie Kaars.  While Katie has photographed big names like Rose Byrne and Florence Welch, her true passion lies in helping everyday women feel confident and empowered on camera using just their phone, a little mindset work, and some seriously smart tips. We dive into how to overcome the fear of showing up on camera, how to use your iPhone to take stunning content without fancy gear, and why connection always wins over perfection.  If you’ve ever felt awkward taking selfies, hated how you look in photos, or avoided being the face of your brand, this conversation will give you the tools and confidence to finally be seen. ⏱ EPISODE TIMELINE [2:17] | Why connection matters more than perfect content [5:36] | How Katie’s journey started with her grandfather’s love of photography  [7:20] | The shift from hiding behind the lens to becoming the face of the brand  [10:22] | Why raw, real content works better than curated perfection  [13:57] | Letting go of old-school posing rules and embracing your real self  [16:05] | What Katie learned from photographing high-profile women  [19:40] | Simple mindset mantras to help you show up consistently  [24:20] | Katie’s viral moment and why numbers don’t always matter  [30:19] | Four practical tips to look better in photos without filters  [34:31] | iPhone settings and angles that elevate your content instantly  [36:55] | Posing advice for real bodies at every stage of life  [40:26] | How creating content can be healing and build confidence Follow Katie Kaars on Instagram: @katiekaarsphotographyIf this episode gave you the confidence to show up and be seen, don’t forget to follow the podcast, leave a rating and review, and share it with a fellow creator who needs a push.  💃 How to Build A Powerful Personal Brand Online 👉 CLICK HERE 💸 Start UGC HERE anytime 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @hivehubcollective Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Start Creating with Ivory Get a Referral Code for Riverside Sign Up with BuzzSprout for Podcast Hosting

    42 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

"I Am That Content Creator" with Kristen & Mia Turn scroll-stopping content into serious income with your hosts Mia (a burnt-out Ambo who scaled her TikTok to multiple six figures fast) and Kristen (a seasoned Brand Strategist with 15+ years of marketing and branding expertise). This podcast is designed for the perimenopause entrepreneur, mums with hustle, and ambitious women 40+ who want to make money online by turning content into cash. Whether you're diving into user-generated content (UGC), creating and selling digital products, or building your personal brand, this is your space to grow. Each week, we unpack digital marketing strategies that work, drop insider tips for content monetisation, and share the step-by-step playbook for landing premium UGC brand deals. From side hustle to full-time freedom, you'll learn how to create content that converts, scale with video marketing, and build a thriving online business without the burnout. If you're a digital creator, UGC expert/beginner, business-savvy mum, or woman over 40 ready to rewrite the rules and build wealth online this show is for you. Join us every Monday for real talk, proven strategies, and unapologetic motivation to go from content creator to cash generator. So Let’s GOOOOO 

Information

  • Creator
    Kristen Werner & Mia Steel
  • Years Active
    2023 - 2025
  • Episodes
    95
  • Rating
    Explicit
  • Copyright
    © 2025 I Am That Content Creator Podcast
  • Show Website
    I Am That Content Creator Podcast

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