6 episodes

"Short, sweet and value-adding" - a happy customer
I've coached 150+ startups. My startup course has a 22% survival rate. Get insights from my experience in this.

iwantproductmarketfit.substack.com

I Want Product-Market Fit Podcast For founders that want to go faster

    • Business

"Short, sweet and value-adding" - a happy customer
I've coached 150+ startups. My startup course has a 22% survival rate. Get insights from my experience in this.

iwantproductmarketfit.substack.com

    Customer-problem fit: not all problems come equal

    Customer-problem fit: not all problems come equal

    Full article and visual framework:
    https://iwantproductmarketfit.substack.com/p/customerproblemfit


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit iwantproductmarketfit.substack.com

    • 10 min
    Focus on misfit to reach problem-solution fit

    Focus on misfit to reach problem-solution fit

    Voting & full article on:
    https://iwantproductmarketfit.substack.com/p/misfit
    Also you can subscribe there. Thanks for listening!



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit iwantproductmarketfit.substack.com

    • 6 min
    How to separate ideas from evidence

    How to separate ideas from evidence

    Full article on https://iwantproductmarketfit.substack.com/p/ideasandevidence
    Thanks for listening and subscribe!


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit iwantproductmarketfit.substack.com

    • 6 min
    Perform better by setting more difficult goals

    Perform better by setting more difficult goals

    On goalsetting: why and how difficult goals help.
    Article: https://iwantproductmarketfit.substack.com/p/goals

    How was this one?
    Great - Good - Meh


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit iwantproductmarketfit.substack.com

    • 7 min
    Summer reading tips

    Summer reading tips

    *The Victorian Internet by Tom Standage*

    Philosophy of Science: A Very Short Introduction by Samir Okasha

    Winners take All by Anand Giridharadas

    Don’t want to read? Watch a talk with him on YouTube

    Range by David Epstein

    The Dangerous Populist Science of Yuval Noah Harari by Darshana Narayanan

    The Confidence Gap by Katty Kay and Claire Shipman

    The Cold Start Problem - on how to build/scale marketplaces and platforms

    Very short introduction to political philosophy

    Serotonine by Houellebecq

    Laughable Loves by Milan Kundera (short stories)

    How was this episode?
    Great - Good - Meh
    Voting is anonymous and makes me smile like a silly goose.


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit iwantproductmarketfit.substack.com

    • 7 min
    Here's how half a million likes convert

    Here's how half a million likes convert

    🧪 Experiment: Podcast version available above!
    ⚠️ Warning: Longer article with many visuals. Click the above title to read in your browser.

    Two months ago, a tweet of mine got almost half a million likes.

    I got some new subs & followers out of it, but it didn’t go as planned.

    In this post:

    What is it like to go viral

    Some funny highlights from the reply tweets

    Statistics: how did it convert?

    How I went viral

    I woke up drowsy. Then, I saw this projection on my wall. Snapped a picture. Tweeted it.

    At the end of the working day, it got 10 likes.

    3 hours later, two accounts retweeted it. Before I went to bed I got 60 likes. I found it cute that this random image got some attention.

    I checked out those two accounts, they had 5k and 20k followers. They must have started something.

    Because I was shocked when I woke up to 170k likes. The entire weekend, likes came pouring in. At some point, it got 2.000 new likes per minute. I muted notifications after a day.

    In the comments

    With more than 1000 comments there was no end. These are some highlights, but to see for yourself, click here

    People didn’t understand

    This was the most liked reply.

    People have never seen this effect before. I blame public education. A lot of people posted links to YouTube videos explaining the camera obscura effect. Also, there was some debate on who discovered this effect.

    People wanted to see my hole

    So if you want to know how this effect works, the requirement is a dark room and a tiny hole. My curtains created just that hole.

    People were curious about the hole 😏. That photo of a 1.5cm square got over 4000 likes.

    Also, some people disagreed with me that it was in fact that hole. Gotta love the internet.

    People made me laugh

    There were quite some jokey comments. My favourite reply:

    Reposts everywhere

    Friends send me messages “You are internet famous”. They saw my Tweet on 9gag, tumblr, imgur, Reddit and iFunny. The reach must have been enormous. How big? Well..

    Onto the statistics

    Twitter gives you quite some stats. Let’s do a deep dive.

    First: Is 470.000 a lot?

    Yes, kinda. The most liked tweet ever got 7.2 million likes. A lot of the top 30 most liked tweets ever are in the 2M-3M realm. It probably is a power-law distribution with a long tail, but I guess a tweet with half a million likes is in the top ±10-20% of tweets (don’t take my word for it).

    Reached the equivalent of my country

    The tweet had 18M impressions. I live in a country with around 17.5 million inhabitants. I know an impression doesn’t count as much, but still. The quantity baffles me.

    Like & retweet ratio

    2.5% of impressions liked the image.

    2 in 1000 views retweet the image, totalling in almost 40k retweets.

    Like-retweet ratio 1:12

    I often see like-retweet ratios of 1:10 on Twitter (anecdotal evidence). The retweets are important.

    I’m not sure if you have seen this video of 2014 mousetraps with 2015 pingpongballs. You need this type of ongoing chain reaction. It carried on for 4 days.

    Conversions

    There’s no value in likes or views. Did I get anything out of it?

    +310 Twitter followers

    159.000 visits on my profile

    159k visits is a lot compared to ±2000 for February or March.

    310 new followers

    Visit → Follow Conversion rate: 0.2%

    It’s hard to find benchmarks on this number, but 0.2% seems very low. I’ve seen people report 600 visits from ProductHunt and 49 new followers.

    Here’s the catch: It’s not illogical, my profile has nothing to do with the photo. People drop off.

    +84 newsletter subs

    That first morning I was disappointed because I felt I missed an opportunity to promote my newsletter (what else am I on Twitter for besides snarky tweets?)

    Quickly, I added this reply to this viral tweet promoting my newsletter. But, at 170k likes, I was just thinking that I was too late to the party.

    In the end, the ‘Join my newsletter’-tweet got 373.000 views. Free exposure. Twitter tells me that 344 people c

    • 17 min