Ian Murray: The Hard Truth About Implementing EOS as a Visionary

In this week’s episode of Better Business, Better Life, host Debra Chantry-Taylor sits down with Ian Murray, visionary of Murray Insurance and EOS Implementer, to explore how implementing EOS turned his chaotic insurance agency into a thriving, values-driven business. 

Ian opens up about his early struggles, working nonstop, feeling frustrated with his team, and trying to self-implement EOS before realising the true power of doing it with his people, not to them. With honesty and humour, he shares how EOS tools like the Level 10 Meeting, Vision/Traction Organizer (VTO), and Leadership + Management Accountability (LMA) framework reshaped his leadership and his company’s culture. 

From the moment a simple book recommendation, Traction, changed his path, to the pivotal “focus day” that led to one leader stepping down (and the business stepping up), Ian’s story is a powerful reminder that clarity and consistency beat chaos every time. 

Whether you’re self-implementing EOS or considering bringing in an implementer, this episode is packed with real-world lessons about alignment, accountability, and leading with vision. 

CONNECT WITH DEBRA:         
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►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner 

►Connect with Debra: ⁠debra@businessaction.com.au ⁠ 

►See how she can help you: https://businessaction.co.nz/ 

►Claim Your Free E-Book: https://www.businessaction.co.nz/free-e-book/ 
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GUEST DETAILS: 

► Ian Murray – LinkedIn: https://www.linkedin.com/in/ianasmurray 

► Ian Murray – EOS Worldwide: https://www.eosworldwide.com/ian-murray 

► Murray Insurance Website: https://www.murrayinsurance.ca/ 

Episode 242 Chapters:   

00:00 – Ian Murray’s Journey to EOS Implementation   

07:16 – Challenges and Learnings in Implementing EOS   

10:29 – The Impact of Vision and Core Focus   

16:17 – The Role of the VTO and Accountability Chart   

20:45 – The Power of Quarterly Conversations and LMA   

45:17 – Ian’s Ideal Client and Final Tips