87 episodes

In the Ice Cream for Everyone Podcast, host Willem van der Horst has candid conversations with a range of creative professionals inquiring into the nature of play and work, creativity, games, design, brand strategy, marketing communications, and more.

Ice Cream for Everyone Podcast Willem van der Horst

    • Business
    • 5.0 • 5 Ratings

In the Ice Cream for Everyone Podcast, host Willem van der Horst has candid conversations with a range of creative professionals inquiring into the nature of play and work, creativity, games, design, brand strategy, marketing communications, and more.

    Playing Cthulhu Confidential with Colleen Berg, Director Strategic Insights @ The Palmerston Group (part 1)

    Playing Cthulhu Confidential with Colleen Berg, Director Strategic Insights @ The Palmerston Group (part 1)

    For this new episode of the podcast I am joined by Colleen Berg, director strategic insights at The Palmerston Group.





    Colleen is a fellow strategist based in Canada, as well as a tabletop roleplaying gamer who regularly plays Dungeons & Dragons. I had the chance of being on a panel with Colleen for an episode of Mark Pollard's Sweathead podcast about freelancing (along with Lani Dourado as well), which is where I found out Colleen played Dungeons & Dragons.





    I reached out to her and asked if she'd be up for an "actual play" podcast episode, to try out the Gumshoe One-2-One game system with Cthulhu Confidential, an investigative roleplaying game designed to blend the styles of films noir and H.P. Lovecraft's cosmic horror.





    It's the first time I publish a whole episode of play (mixed in with some thoughts about strategy), I'd love to hear what you think of it! This is the first of a series to play through the story titled "The Fathomless Sleep," taking place in a fictional 1937 Los Angeles.





    In case you read this soon after publishing, Colleen is going to be speaking at the exciting Sweathead Do Together online Conference on the 22nd and 23rd September 2021, you can check it out and sign up here.

    • 1 hr 42 min
    Playing Ironsworn Solo RPG Part 4: Narrative Structure and Improvisation

    Playing Ironsworn Solo RPG Part 4: Narrative Structure and Improvisation

    This is a sequel episode to the series playing the Ironsworn solo roleplaying game, if you're new to it I recommend going back to the first episode in which I create the character I am playing, Terilius the Iron Monk.





    In this series while playing Ironsworn, I’m going to bookend each episode with a topic more or less related to the game session. In this fourth part of the series, I introduce the episode with mentions of the differences between writing a story, talk, or presentation with a classic narrative structure in mind, as opposed to this type of exercise which has actually more to do with improv comedy, given it is very much improvised on the fly, and in my experience of it so far, more difficult to stick to typical storytelling structure, such as a three act narrative.





    Rough timeline:





    Beginning to 9:00 min: Intro and talking about narrative structure vs. improvising

    9:00 to 57:00 min: Playing Ironsworn (part 4)





    If you’re interested in working with me or being on the show don’t hesitate getting in touch - my email is willem@icecreamforeveryone.net, or you can find me on Twitter / Instagram @Hippowill.





    Mentioned in the episode:





    Ironsworn RPG

    Joseph Campbell's Monomyth / Hero's Journey / The Hero with a Thousand Faces

    Classic 3 act narrative structure, or Freytag's Pyramid

    Improvisational Theatre (Wikipedia)

    Playing Ironsworn Part 1: Character Creation, Brand Personalities

    Playing Ironsworn Part 2: System & feeling embarrassed

    Playing Ironsworn Part 3: Random creative input

    Tabletop Roleplaying Games (TTRPG)

    Les Voix d'Altaride (French RPG Podcast

    An article about solo tabletop roleplaying games

    • 58 min
    Go Luck Yourself with Andy Nairn, CSO and co-founder of Lucky Generals

    Go Luck Yourself with Andy Nairn, CSO and co-founder of Lucky Generals

    For this episode of the podcast I'm joined by Andy Nairn, Chief Strategy Officer and Co-founder of Lucky Generals, an award winning creative agency based in the UK and USA.





    Andy is one of the most respected and awarded brand strategists in the world, and he is publishing a new book: Go Luck Yourself, 40 ways to stack the odds in your brand's favour. The book coming out in June 2021, and you can already pre-order it now.





    We talked about luck, Andy's life and career, and this being the podcast where play meets strategy, Andy was gracious to participate in a playful exercise we put together with a couple of examples of exercises to come up with possible ideas for Go Luck Yourself's fictional book launch event. We used inspiration from newspapers we had bought for the occasion, and I prepared a randomised table to have some inspiration to get us started. It was good fun, and I hope you enjoy listening or watching it as well.








    Mentioned in this episode





    Go Luck Yourself

    Lucky Generals Agency

    • 1 hr 18 min
    Playing Ironsworn Solo RPG Part 3: Random creative input

    Playing Ironsworn Solo RPG Part 3: Random creative input

    This is a sequel episode to the series playing the Ironsworn roleplaying game, if you're new to it I recommend going back to the first episode in which I create the character I am playing, Terilius the Iron Monk.





    In this series while playing Ironsworn, I’m going to bookend each episode with a topic more or less related to the game session. In this third part of the series, I also talk about using more or less random inputs to facilitate creativity in brainstorm and ideation sessions, and it's also a general update about the podcast given I hadn't published in quite a long time.


    I had taken time to add sound effects in the second episode, I was thinking of doing the same for this one but honestly I gave up, this has been a long time waiting and I have more in the series coming up. That said for those listening to the whole thing I'd love to hear whether the sound effects make a big difference or not (because it takes a really long time to add in).





    Rough timeline:





    Beginning to 22:00 min: Intro and talking about random creative input for inspiration

    22:00 to 1:00:00 min: Playing Ironsworn (part 3)





    If you’re interested in working with me or being on the show don’t hesitate getting in touch - my email is willem@icecreamforeveryone.net, or you can find me on Twitter / Instagram @Hippowill.





    Mentioned in the episode:





    Ironsworn RPG

    Playing Ironsworn Part 1: Character Creation, Brand Personalities

    Playing Ironsworn Part 2: System & feeling embarrassed

    Tabletop Roleplaying Games (TTRPG)

    Les Voix d'Altaride (French RPG Podcast

    An article about solo tabletop roleplaying games

    • 1 hr 1 min
    Surrealism and Creativity, Playing Itras By with Ashley Derrington and Dina Ramse

    Surrealism and Creativity, Playing Itras By with Ashley Derrington and Dina Ramse

    For this episode of the podcast I'm exceptionally joined by not one, but two guests, AND I hand over the reigns to Dina, who led us in playing a lovely demo of the Norwegian surreal tabletop roleplaying game Itras By.





    I happened to exchange a few tweets about roleplaying games with Dina who is based in Finland, and noticed her bio mentioned the fact she is hard of hearing. I was reminded of being in contact with Ashley last year, given she works with Rosie and Faris Yakob of Genius Steals, and I was guest writing an edition of their Strands of Genius newsletter. Ashley also happens to be deaf, and I browsed her website, as well as a few videos from the Hearing Like Me community that Ashley participates in.





    I suddenly thought that I've been publishing an audio podcast for the past five years without barely ever worrying about whether it was accessible to the deaf and hard of heard, and now I'm beginning to publish videos, I didn't really take much care of checking the automatically generated Youtube captions that they often rely on to consume content.





    I reached out to both Ashley and Dina, who were keen to have a conversation and demo a game, which was awesome!





    Ashley Derrington is a world traveler, soccer / football player, expert creative producer and project manager, published a wealth of awesome content as part of her Deaf, Tattooed, and Employed project, learning about deaf and hard of hearing communities around the world. She also actively works with the Hearing Like Me community, contributing content and sharing her experiences





    Dina Ramse is also a seasoned traveler, game designer, avid playtester, seamstress, and helps games publishers (and I believe other businesses) with their marketing, social media, and community management activities. She has been actively running games for over 15 years, and as you'll see or hear in the video, is a beautifully talented storyteller and narrator.





    Itras By is the surreal tabletop roleplaying game we demo in the episode, originally published in Norway, it is also available in a number of other languages, including English and French. I had heard a lot of great stuff about the game and had been looking forward to trying it out, so when Dina offered to lead a game demo I jumped on the occasion.





    Also mentioned in this episode:





    Ashley Derrington

    Deaf, Tattooed, and Employed

    Hearing Like Me

    Dina Ramse on Twitter

    Tales of Sampo (Board Game)

    Itras By (Tabletop roleplaying game)

    Norwegian Style - An Anthology of Norwegian Roleplaying Games

    Surrealism - Art Term (Tate website)

    Invisible Sun (Tabletop roleplaying game)

    • 1 hr 30 min
    Happy Together with Marcelo Kuhn, Co-Founder at The Dojo

    Happy Together with Marcelo Kuhn, Co-Founder at The Dojo

    For this new episode of the podcast, I am joined by Marcelo Peretti Kuhn, Co-Founder of The Dojo, and among other discussion points we demo the atmospheric tabletop roleplaying game Happy Together by French game designer and photographer, Gaël Sacré (the game is available in both French and English).





    I had the chance of attending an online session of The Dojo's Full Body Thinking method with Marcelo during the GroupThink Fest event earlier this year, during the lockdown. I loved the way they mix body and mind exercises for strategy and knowledge workers, and reached out to Marcelo to both thank him and ask if he'd be up for a recording - and to ask if he'd up for a game demo too.





    I've talking about games, and talking about playing games on the podcast, and this is actually the first time a guest joins me in a short demo of a game - and this is a quirky, very little known one, but seemed like it would perfectly fit the conversation topics revolving around mental and emotional wellbeing, meditation, play, strategy, and more. I hope you enjoy it!





    Mentioned in this episode:





    The Dojo

    Marcelo Peretti Kuhn on Linkedin

    Tony Clement

    GroupThink Fest 2020

    Brazil

    Porto Alegre

    Uruguay

    Gauchos

    Pampas

    Sweathead

    Rock climbing

    Mark Pollard

    Ski

    Balance

    TTRPGs

    D&D

    Dungeon Master

    RPG theory

    Happy Together English and en français

    Gaël Sacré

    My Neighbour Totoro (film trailer)

    Wild camomile

    Treviso

    Northern Italy

    London

    Landmark Forum

    Gallup Clifton Strengths

    (I say crickets and I meant cicadas)

    Hearthstone (online/video collectible card game)

    Magic the Gathering (collectible card game)

    Assassin’s Creed Origins (cinematic game trailer)

    Portrait of a lady on fire (film trailer)

    • 1 hr 6 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

Lindsay Klix ,

So glad I found you!

I just found this podcast and I am so glad I did. It is fun and easy to listen to as well as packed with great tips. I look forward to listening to many more episodes!

Maurice Cherry ,

More Ice Cream Please!

I was a recent guest on Ice Cream for Everyone, and I have to say that Willem is a fantastic host! You should definitely listen to this show to learn more about the stories and motivations behind the great mix of guests he talks with. There's something for everyone -- just like ice cream!

Jun1573 ,

Engaging interviews with people top in their fields.

Willem conducts fantastic in-depth interviews with professionals who are top in their fields. You'll gain insights from top game designers to hearing from experts in brand and communications strategy. The interviews are inspiring and educational, and you can be sure that each week you'll hear from a new and amazing talent in communications, game design, or advertising.

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