200 episodes

Icons Behind Brands is an online magazine & knowledge sharing platform for Marketing, Advertising, branding industry, where we feature pioneers, icons, and people who have made landmark success in their domain and created themself or their organization a great brand. To understand their journey and challenges to make a strong brand in today's competitive and distracting environment.In the last 8 months, we have interviewed more than 40 industry stalwarts and more than 200+ videos are up on our YouTube channel. All the interviews can be viewed at ( https://www.youtube.com/channel/UCcHIz92hT76EMMRO3Xxi75Q )IBB is stepping into the future of communications, podcasting. Globally, people listen to podcasts/audio 5x more than watching videos. And with 57.6 million listeners, India has emerged as the third-largest podcast listening market and we’re extremely excited to be part of this digital growth. Stay Tuned for exciting & knowledgeful upcoming conversations.

Icons Behind Brands With Devleena Devleena Neogi

    • Business

Icons Behind Brands is an online magazine & knowledge sharing platform for Marketing, Advertising, branding industry, where we feature pioneers, icons, and people who have made landmark success in their domain and created themself or their organization a great brand. To understand their journey and challenges to make a strong brand in today's competitive and distracting environment.In the last 8 months, we have interviewed more than 40 industry stalwarts and more than 200+ videos are up on our YouTube channel. All the interviews can be viewed at ( https://www.youtube.com/channel/UCcHIz92hT76EMMRO3Xxi75Q )IBB is stepping into the future of communications, podcasting. Globally, people listen to podcasts/audio 5x more than watching videos. And with 57.6 million listeners, India has emerged as the third-largest podcast listening market and we’re extremely excited to be part of this digital growth. Stay Tuned for exciting & knowledgeful upcoming conversations.

    Beyond Boundaries: Anirban Guha on Global Campaign Success

    Beyond Boundaries: Anirban Guha on Global Campaign Success

    Dive into the world of strategic marketing with Anirban Guha, Associate Director of Marketing at Cigniti Technologies Ltd., as he shares over 15 years of expertise in driving global campaign successes. In this episode of Icons Behind Brands, hosted by Devleena Neogi, Anirban unveils the art of successful marketing through a holistic skill set and strategic mindset.
    Explore key insights into new product launches, discovering crucial elements for end-to-end campaign planning to ensure maximum impact. Gain valuable perspectives on aligning marketing collateral development with campaign objectives and audience preferences within the dynamic tech sector. Anirban delves into the delicate balance between content marketing and data-driven analytics in day-to-day marketing operations, drawing from his rich experience.
    Discover the invaluable lessons learned from past marketing challenges in the tech industry, and learn how Anirban ensures that marketing communications remain innovative and relevant amidst the ever-evolving landscape of technology. Whether you're a seasoned marketer or aspiring to elevate your marketing strategies, this episode offers actionable insights and inspiration. Stay tuned for the full conversation on YouTube and social media, and don't miss out on unlocking the secrets to marketing success with Anirban Guha.

    • 19 min
    Marketing Maestro: Unraveling Success with Savijeet Singh

    Marketing Maestro: Unraveling Success with Savijeet Singh

    Join host Devleena Neogi in "Marketing Maestro: Unraveling Success with Savijeet Singh" as she delves into an insightful conversation with Savijeet Singh, Director of Marketing at Silvermine Group. With a wealth of experience spanning e-commerce, AI-based SaaS/PaaS, FMCG, and more, Savijeet shares invaluable insights, including:
    Diverse industry experiences shaping his journey.Strategies for user acquisition and retention.The pivotal role of automation and brand voice.Qualities defining effective leadership.Deep dive into AI-based SaaS/PaaS. This discussion is a must-watch for marketers looking to enhance their skills and glean wisdom from a true marketing maestro. 
    #Teaser #IconsBehindBrands #FutureReadyIndia #DevleenaNeogi #DiveDeepWithDevleena #BrandFactsWithDevleena #futureofmobility#marketing #ecommerce #SaaS #PaaS #leadership #digitalstrategy
     
    Subscribe, Rate & Review
    Enjoying our podcast? Don't forget to subscribe, rate, and review! Your support helps us reach more listeners and continue delivering valuable content. Subscribe now to stay updated on the latest episodes, and take a moment to rate and review us on your favorite podcast platform. We appreciate your feedback and look forward to bringing you more insightful discussions. Thank you for being part of our community.
     
    To Connect with Devleena 
    ·        INSTAGRAM: @devleenaneogi
    ·        LINKEDIN: https://www.linkedin.com/in/devleena-neogi-79b64816/
    ·        FACEBOOK: https://www.facebook.com/devleena.neogi
    ·        TWITTER: @devleenaneogi

    • 16 min
    Charu Malhotra, Chief Brand officer: Unveiling the Minds Shaping the Future of Branding

    Charu Malhotra, Chief Brand officer: Unveiling the Minds Shaping the Future of Branding

    Welcome to Icons Behind Brands, the podcast where we unravel the minds of influential figures shaping the future of branding. Join us on a journey into the heart of brand evolution, marketing innovation, and consumer insights with some of the most brilliant minds in the industry.
    Hosted by Devleena Neogi, Editor in Chief of Icons Behind Brands, each episode delves deep into conversations with renowned leaders, executives, and visionaries who have made significant contributions to the world of branding.
    In this podcast, we explore the dynamic landscape of branding and marketing, uncovering the strategies, insights, and trends driving success in today's ever-changing market. From digital transformation to the impact of emerging technologies like AI and machine learning, we leave no stone unturned in our quest to understand what it takes to build and sustain iconic brands in the modern era.
    Our guests bring a wealth of experience and expertise from a diverse range of industries, including consumer goods, technology, finance, and more. Whether they're leading multinational corporations or innovative startups, each guest offers a unique perspective on the challenges and opportunities facing brands in today's global marketplace.
    Through candid conversations and thought-provoking insights, Icons Behind Brands aims to inspire and educate listeners on the art and science of branding. Whether you're a seasoned marketer, aspiring entrepreneur, or simply curious about the world of branding, this podcast offers something for everyone.
    Subscribe, Rate & Review


    Enjoying our podcast? Don't forget to subscribe, rate, and review! Your support helps us reach more listeners and continue delivering valuable content. Subscribe now to stay updated on the latest episodes, and take a moment to rate and review us on your favorite podcast platform. We appreciate your feedback and look forward to bringing you more insightful discussions. Thank you for being part of our community! 



    To Connect with Devleena 
    INSTAGRAM : @devleenaneogiLINKEDIN : https://www.linkedin.com/in/devleena-neogi-79b64816/FACEBOOK : https://www.facebook.com/devleena.neogiTWITTER : @devleenaneogi

    So, join us as we go behind the scenes with the icons shaping the future of branding. Subscribe now to stay updated on the latest episodes and unlock a world of knowledge, inspiration, and innovation in the world of branding.
    Icons Behind Brands: Where the future of branding comes to life.

    • 18 min
    Exploring the Marketing Landscape with Monalisa Mandal, VP Marketing (Fever FM)

    Exploring the Marketing Landscape with Monalisa Mandal, VP Marketing (Fever FM)

    Embark on a captivating journey through the marketing realm with "Exploring the Marketing Landscape with Monalisa Mandal," featuring the esteemed Vice President of Marketing at Fever FM, Monalisa Mandal. With an illustrious 17-year career, Monalisa has left an indelible impression on the industry, crafting impactful campaigns and mastering digital and on-ground events.

    Hosted by Devleena Neogi, editor-in-chief, this exclusive interview delves into:
    Marketing strategies of industry giants like Zomato. Navigating the competitive landscape with finesse.Unveiling potential pitfalls of hyper-targeted advertising.Challenging common myths surrounding corporate leadership.Join us for a thought-provoking dialogue that delves deep into marketing strategy, consumer trends, and the remarkable journey of a seasoned marketing luminary. Tune in for invaluable insights to stay ahead in the ever-evolving world of marketing


    #marketing #Teaser #IconsBehindBrandss #FutureReadyIndia #DevleenaNeogi #DiveDeepWithDevleena #BrandFactsWithDevleena##MarketingInsights #FeverFM #IndustryExpert #MarketingEvolution #RadioIndustry #DigitalMarketing #ZomatoCampaign #HyperTargetedAdvertising #LeadershipMyths #PR #CorporatePR #ConsumerBehavior #MarketingTrends #ExclusiveInterview#IndustryLeadership#MediaMarketing#FeverFMInterview#leadership #MarketingApproaches #ReputationManagement


    Subscribe, Rate & Review


    Enjoying our podcast? Don't forget to subscribe, rate, and review! Your support helps us reach more listeners and continue delivering valuable content. Subscribe now to stay updated on the latest episodes, and take a moment to rate and review us on your favorite podcast platform. We appreciate your feedback and look forward to bringing you more insightful discussions. Thank you for being part of our community.


    To Connect with Devleena 
    INSTAGRAM: @devleenaneogiLINKEDIN: https://www.linkedin.com/in/devleena-neogi-79b64816/FACEBOOK: https://www.facebook.com/devleena.neogiTWITTER: @devleenaneogi

    • 26 min
    Hygiene & Marketing: Breaking Barriers with Anika Malik Wadhera

    Hygiene & Marketing: Breaking Barriers with Anika Malik Wadhera

    Step into the world of "Hygiene & Marketing: Breaking Barriers with Anika Malik Wadhera" where host Devleena Neogi uncovers the secrets to success with Anika Malik Wadhera, Head of Marketing at Sirona Hygiene Pvt Ltd. With over 12 years of experience, Anika is a beacon of expertise in digital strategy and brand management. Discover:
          ·   Anika's trailblazing journey in hygiene and feminine product advertising.
          ·   Strategies for overcoming stigma and educational barriers.
          ·   The art of aligning marketing prowess with business objectives.
          ·   Unveiling powerful leadership strategies that drive results.

    And don't miss the cherry on top: a lively rapid-fire round that adds a dash of fun to this exclusive conversation! Tune in for insights that break barriers and inspire greatness.
     
     
    #marketing #Teaser #IconsBehindBrands #AnikaMalikWadhera #FutureReadyIndia #IconsBehindBrands #DevleenaNeogi #DiveDeepWithDevleena #BrandFactsWithDevleena #hygiene #femininehygiene #marketing #femaleaders #leadership #interview #SironaHygiene #business #strategy #empowerment
    Subscribe, Rate & Review
     
    Enjoying our podcast? Don't forget to subscribe, rate, and review! Your support helps us reach more listeners and continue delivering valuable content. Subscribe now to stay updated on the latest episodes, and take a moment to rate and review us on your favorite podcast platform. We appreciate your feedback and look forward to bringing you more insightful discussions. Thank you for being part of our community.
     
    To Connect with Devleena 
    ·        INSTAGRAM: @devleenaneogi
    ·        LINKEDIN: https://www.linkedin.com/in/devleena-neogi-79b64816/
    ·        FACEBOOK: https://www.facebook.com/devleena.neogi
    ·        TWITTER: @devleenaneogi

    • 24 min
    Real Estate Branding Secrets Discussed By CSO | CMO Mr. Bhavik Bhandari

    Real Estate Branding Secrets Discussed By CSO | CMO Mr. Bhavik Bhandari

    Dive into Real Estate & Branding with Ashwin Sheth's CMO
    This episode features Bhavik Bhandari, CMO of Ashwin Sheth Group, a real estate leader with 20+ years of experience. Join Devleena Neogi as they explore Bhandari's journey and gain insights on:
    Industry trends & expert adviceBuilding a brand for your developmentAdapting to a changing real estate marketStrategies to win customer loyaltyEthical marketing practicesPacked with valuable takeaways, this episode is for real estate professionals and marketing enthusiasts alike. Don't miss it!
     
    #marketing #Teaser #IconsBehindBrandss #FutureReadyIndia #DevleenaNeogi #DiveDeepWithDevleena #BrandFactsWithDevleena #MarketingInsights #corporatebranding #productbranding #realestatefuture #marketingtrends #consumerpreferences #brandloyalty #realestatemarketing #marketingcompliance #leadershipjourney #branding
    Subscribe, Rate & Review
     
    Enjoying our podcast? Don't forget to subscribe, rate, and review! Your support helps us reach more listeners and continue delivering valuable content. Subscribe now to stay updated on the latest episodes, and take a moment to rate and review us on your favorite podcast platform. We appreciate your feedback and look forward to bringing you more insightful discussions. Thank you for being part of our community.
     
    To Connect with Devleena 
    ·   INSTAGRAM: @devleenaneogi
    ·   LINKEDIN: https://www.linkedin.com/in/devleena-neogi-79b64816/
    ·   FACEBOOK: https://www.facebook.com/devleena.neogi
    ·   TWITTER: @devleenaneogi

    • 30 min

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