379 episodes

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

eCommerce MasterPlan Chloë Thomas

    • Business
    • 4.9 • 54 Ratings

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

    Getting to $1m in 2 years, then doubling yearly sales! with Megan Tellez from Glass Ladder & Co

    Getting to $1m in 2 years, then doubling yearly sales! with Megan Tellez from Glass Ladder & Co

    Megan Tellez is the CEO and designer at Glass Ladder and Co. A fast-growth DTC fashion accessories brand founded in 2017 by 2019 they reached $1m, and this year are experiencing double last year’s sales. We get into some fascinating topics... including why she's turned off all their Facebook Ads, how she's leveraging their organic social media activity... AND the power of email underpinning it all.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 26 min
    Learn multiple ways to REALLY connect with your customers with Leane Tilley from Kineta

    Learn multiple ways to REALLY connect with your customers with Leane Tilley from Kineta

    Leane Tilley is a qualified tea sommelier and master herbalist and founder of Kineta. Pre-pandemic sales were evenly split selling wholesale to retailers in the UK, exporting, and selling DTC via their website ilovematchatea.co.uk. Over the last year, they’ve embraced the direct customer relationship and grown the DTC sales to 80% of sales. Leane founded the business in 2015 and they now do 1,500 orders per month. We're chatting about the techniques and strategies they've used to build strong relationships with their customers leading to a huge growth in sales.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 32 min
    Operations is ALL about enabling growth with Lovepop's Dan Nephew

    Operations is ALL about enabling growth with Lovepop's Dan Nephew

    Dan Nephew is the Director of Systems and Operations at Lovepop, a bricks and clicks seller of magical pop-up greetings cards. Founded in 2014, they gained Shark Tank investment in 2015 and last year grew 44%. We discuss why Ops is so crucial right now, and how it's been key to enabling the growth of Lovepop. Lots of tips in here for businesses large and small - PLUS we talk about Headless too.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 32 min
    Growing to £180,000 sales in year 1 with Martin Thornalley from Red Rock Games

    Growing to £180,000 sales in year 1 with Martin Thornalley from Red Rock Games

    Martin Thornalley is the founder of Red Rock Games. A retailer of board and card games he founded in October 2020. Nearly 12 months in they are anticipating sales of £180k in the first year. Martin's been full time in the business since day 1, and we chat about how he's chosen what areas to focus on, the good and bad that's happened in the first year, why he decided to sell on WooCommerce, and the role Amazon and eBay have played in the story so far. Lots to learn in this episode!
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 34 min
    BONUS - Top Tips for Black Friday 2021 from the Keep Optimising Podcast

    BONUS - Top Tips for Black Friday 2021 from the Keep Optimising Podcast

    In this episode, we have everything you need to know to make this year's Black Friday (and whole holiday season!) super successful for your business.
    Our 7 eCommerce experts share powerful advice that's going to help you make this year end on a high for your business, despite all the crazy stuff that's going on right now.
    Our experts include:
    Jessica Totillo Coster from the eCommerce Badassery Podcast
    10,000 Customers' Lucy Bloomfield
    Digital Gearbox's Becky Hopkin
    Jon Tucker from Helpflow
    Matt Edmundson from the eCommerce Podcast
    Host of the Honest eCommerce Podcast Chase Clymer
    AND our host Chloe Thomas shares her advice too
    Expect to listen to this episode twice!
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
    Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 35 min
    Want 9,000+ orders per month? The answer is in the data! With Nick Ernst from Snap Supply

    Want 9,000+ orders per month? The answer is in the data! With Nick Ernst from Snap Supply

    Nick Ernst is the co-founder at Snap Supply, an appliance replacement parts specialist who serve both the consumer and wholesale markets. Founded in Oct 2017, they are now doing over 9,000 orders per month. We discuss what led Nick to launch the wholesale side of the business, why YouTube is a crucial marketing channel, plus how he uses the data from various tools to simplify and streamline process, AND improve the effectiveness of the marketing.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 29 min

Customer Reviews

4.9 out of 5
54 Ratings

54 Ratings

Heather Bo ,

Great Content!

Interesting topics with knowledgeable guests make this podcast a must-listen. Highly enjoyable and informative!

ArlieLP ,

An invaluable resource!

The eCommerce MasterPlan podcast has quickly become a favorite in my feed. Whether you’re a seasoned professional or just getting started in the world of eCommerce, there are numerous insights to gain from every episode. Super grateful for the resource Chloe has created here!

Jay Word ,

Quick and dirty

Chloe is fantastic- love the episode on AfroDrops. Great for beginners. “Keep optimizing.”
Thanks Chloe

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