300 episodes

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

eCommerce MasterPlan Chloë Thomas

    • Business
    • 4.9 • 53 Ratings

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

    'Adapt or Die: Your Survival Guide to Modern Warehouse Automation' aka increase your backend ROI

    'Adapt or Die: Your Survival Guide to Modern Warehouse Automation' aka increase your backend ROI

    Jeremy Bodenhamer is the author of Amazon bestseller “Adapt or Die: Your Survival Guide to Modern Warehouse Automation” and the CEO of ShipHawk.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 34 min
    Running a lean organic-growth business with 30% annual growth with Andrew Lees of Grassracks

    Running a lean organic-growth business with 30% annual growth with Andrew Lees of Grassracks

    Andrew Lees is the co-founder at Grassracks and an ex-aerospace engineer who’s turned his hand to creating a line of bamboo board, bike and ski racks. Founded in 2012, they are now doing $200k a year, with 30% annual growth.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 32 min
    Building a successful relationship with your Ad Agency, inc behind the scenes of our Summit

    Building a successful relationship with your Ad Agency, inc behind the scenes of our Summit

    Becky Hopkin is the managing director of our favourite ad agency Digital Gearbox. With her team of Google and Facebook Ad specialists, Becky drives sales to many eCommerce brands AND ran the advertising for the recent eCommerce MasterPlan Virtual Summit.
    Becky and Chloe are talking through how they worked together to create a brilliant ad campaign - so LOTS of advice in here about how to get the best out of your ad agencies AND some make-your-ads-better tips too.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)
    Want to find out what Becky could do for you? Book your free consultation here https://ecommercemasterplan.com/becky-hopkin-digital-gearbox/ (https://ecommercemasterplan.com/becky-hopkin-digital-gearbox/)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 44 min
    Side hustle to 150% profitable growth with a team of 3, how did Eliska from Sparkle Moments do it?

    Side hustle to 150% profitable growth with a team of 3, how did Eliska from Sparkle Moments do it?

    Eliska Krajickova is the founder of Sparkle Moments. A Czech Republic minimalist jewelry brand founded in 2018 it is now on track for £80k this year, with growth at 150% YoY.
    She shares some brilliant tips for gaining sales from organic Instagram, her VIP club, and lots more ways a small brand can make the most of its small size to compete against the huge brands.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 33 min
    From one Etsy store to selling $millions with a fashion empire - Jordan West, Little & Lively

    From one Etsy store to selling $millions with a fashion empire - Jordan West, Little & Lively

    Jordan West is the co-founder of Little and Lively, a baby clothes business founded in 2015 that does over a million a year. And which has been the spring board to much, much more….
    We discuss how he started and grew sales, his top marketing advice, why he's bought other brands, AND how to work successfully with your significant other.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 33 min
    Embracing Movement Marketing with bestselling author Chip Walker

    Embracing Movement Marketing with bestselling author Chip Walker

    Chip Walker is a brand, business, and cultural strategist. He’s a co-author of the bestselling book ‘Activate Brand Purpose: How to harness the power of movements to transform your company’.
    As head of strategy at StrawberryFrog Chip’s recognised for his expertise in brand creation and brand re-invention – working on brands as diverse as Goldman Sachs, Lexus, Jim Beam, and Heineken!
    We're chatting about how you can use your purpose to improve your business and your marketing - get ready for lots of examples, and big ideas.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 33 min

Customer Reviews

4.9 out of 5
53 Ratings

53 Ratings

ArlieLP ,

An invaluable resource!

The eCommerce MasterPlan podcast has quickly become a favorite in my feed. Whether you’re a seasoned professional or just getting started in the world of eCommerce, there are numerous insights to gain from every episode. Super grateful for the resource Chloe has created here!

Jay Word ,

Quick and dirty

Chloe is fantastic- love the episode on AfroDrops. Great for beginners. “Keep optimizing.”
Thanks Chloe

Macstephen1 ,

Solving Marketing Problems

First, congratulations on your Business Excellence Award! I appreciate how you made the decision to be a pandemic free zone. Refreshing. I love how this podcast gives me an insight as to how other businesses are growing.

Top Podcasts In Business

Listeners Also Subscribed To