172 episodes

On the Homesnap Snapshot, we talk to real estate agents across the country about social media, marketing, real estate and client development. We find agents who are doing marketing in interesting and innovative ways and interview them so that others can learn about new strategies, platforms and content ideas. Learn how to transform your own marketing efforts from the experts on the show.

The Snapshot Gayle Weiswasser

    • Business
    • 4.7 • 52 Ratings

On the Homesnap Snapshot, we talk to real estate agents across the country about social media, marketing, real estate and client development. We find agents who are doing marketing in interesting and innovative ways and interview them so that others can learn about new strategies, platforms and content ideas. Learn how to transform your own marketing efforts from the experts on the show.

    Snapshot #171: A Holiday Update About The Snapshot

    Snapshot #171: A Holiday Update About The Snapshot

    Happy holidays, everyone! The Snapshot is going on a short hiatus in January for a few months. Please enjoy back episodes of the show, and look for an update in March of next year!

    • 2 min
    Snapshot #170: A New Way To Schedule Home Showings

    Snapshot #170: A New Way To Schedule Home Showings

    On this week’s episode of The Snapshot, we chat with Homesnap’s Co-Founder and SVP of Product Strategy, Guy Wolcott as well as Homesnap’s Director of Product Management, Lynn Matthysse about a new product from Homesnap that allows agents to schedule home showings within the app without fear of a competitor getting access to the data.

    Links Mentioned:
    Homesnap Pro
    Homesnap Pro+
    Homesnap Pro Ads
    ShowingTime
    Centralized Showing Service (CSS)
    Homesnap Showings
    AllTrails: Hike, Bike & Run
    WEMO
    Glass Photo
    Hiking Project
    Subpar Parks: America's Most Extraordinary National Parks and Their Least Impressed Visitors

    • 31 min
    Snapshot #169 | Best Practices: Instagram For Real Estate

    Snapshot #169 | Best Practices: Instagram For Real Estate

    On this episode of The Snapshot we welcome back Chelsea Peitz to talk about Instagram. We cover best practices for Instagram, including the different types of Instagram accounts; the algorithm; hashtags; Instagram profiles; and how to build a long-term sustainable strategy of putting out content that engages your audience and builds relationships.

    Links Mentioned:
    Chelsea Peitz Books
    The Voice of Social Sales Podcast
    Made to Market: Marketing In A World Focused On Sales
    Canva
    Feedly
    Videoshop
    Captions: Speak To The Camera
    Videoleap

    • 37 min
    Snapshot #168: Agent Technology - NAR’s Survey of What Agents Value Most

    Snapshot #168: Agent Technology - NAR’s Survey of What Agents Value Most

    On today’s show, we talk to Brandi Snowden, Director of Member & Consumer Survey Research at the National Association of REALTORS®, regarding NAR’s recent survey about what agents want from their technology. Not surprisingly, the pandemic had a big impact on the tools that agents use and value most. eSignature, lockboxes, videoconferencing and social media topped the list of agent must-haves. We discuss whether the need for these tools is here to stay, as well as what’s on the horizon.

    Links Mentioned:
    National Association of REALTORS®: Real Estate In A Digital Age - September 2021
    National Association of REALTORS®: 2021 Technology Survey

    • 19 min
    Snapshot #167: The Importance Of Authenticity In Social Media

    Snapshot #167: The Importance Of Authenticity In Social Media

    We talk to Amie Quirarte of Tahoe Luxury Properties about how her philosophy of being authentic, honest and open minded on social media has led to deeper and stronger relationships with clients. She has a great perspective about being true to yourself, sharing your everyday life and not being afraid to express your opinions... and how building that connection with your audience can  lead to relationships that turn into clients. We also talk about the many benefits of getting deeply involved with your community.

    Links mentioned:
    WhatsApp

    • 31 min
    Snapshot #166: All About Search Engine Marketing For Your Website

    Snapshot #166: All About Search Engine Marketing For Your Website

    Today we welcome Joy Aumann, co-founder of Luxury SoCal Realty, back to the show to talk about search engine marketing for your real estate website - driving people to your website through search. We cover:
    what you need to have on your site to make Google reward it with trafficthe value of having a niche for search engine marketinghow to choose the right URLwhy you shouldn't require people to register on your sitewhy backlinks are so important and how to get themhow Google SEM differs from social media marketingwhat to do with leads once they come inLinks mentioned:
    developers.google.com
    GTmetrix.com
    AHRefs.com
    Semrush

    • 32 min

Customer Reviews

4.7 out of 5
52 Ratings

52 Ratings

The Money Team maywheather ,

Top Realtor Podcast

Gayle is such a wonderful and welcoming host. She is ready with intelligent and engaging questions for her guests. I highly recommend giving this podcast a listen.

josephrand ,

Thoughtful, no-hype interviews

Terrific podcast: informative, thoughtful, and engaging without any bluster or hype. Good stuff.

cmsutger ,

So informative!

Love the all of the great insight into real estate.

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