Stories to inspire creative work. Unlike other shows about creativity, we're on a journey to understand one concept: resonance. What does it take to create work so resonant, people take action? Travel the business world as we explore. I'm your host, Jay Acunzo. I'm an author, speaker, and showrunner formerly of Google, HubSpot, and ESPN. Today, I'm on a mission to help people make what matters most to their careers, companies, and communities. Thanks for listening!
MINI-Series: Illustration with Haley Weaver (Haley Drew This)
In our second MINI-Series story, we continue investigating the little pockets of work that resonate deeply. This episode, webcomics and how tiny squares on Instagram and make us feel seen, validated, and not alone.
MINI-Series: Copywriting with Margo Aaron
In this new miniseries called MINI-Series, we’re investigating the little pockets of work that resonate deeply. First up, copywriting and how the words we write can make people feel seen.
This episode we’re exploring our “maker monsters” -- internal barriers which we must wrestle with, befriend, or defeat in order to ship more and better work.
Announcement from Jay
Announcing a new initiative to help you elevate your creativity and see better results from your work.
In the Margins | One-Shot #15
In a new short-form, monologue One-Shot: In the Margins, Jay reflects on the lessons from one of his favorite childhood teachers, and what that taught him about control.
Foster the Signal
One company's mission to increase the signal of the internet, starting by serving writers. In an era defined by egos running wild, maybe the most useful tool of generous creators is a little self-delusion.
Really powerful stuff.
I don't normally write podcast reviews on iTunes since I switched to Android but I resurrected my Apple ID for this review because I feel so strongly about this show. As a designer in a business world, I've always been weary of using the word "art" when it comes to business, but as Jay describes in his episode "The Thing About Art", making art (AKA good content) is exactly what businesses should be trying to do to differentiate themselves.
Not just become another commodified expert, but make work that resonates with real people, asking questions with uncertainty and creating true impact by not saying "trust us, this is how you should do things" but instead "why do we do things this way? I don't know, but let's figure this out together." It builds trust rather than forcing it.
Every episode I've listened to has left me feeling inspired and eager to learn more and think differently about the challenges I'm facing. Seriously, if you're creating content or building a brand and you're NOT subscribed, you're totally missing out!
I love discovering new ideas here
Unthinkable is easily one of the most genuine and value-packed podcast for creators and entrepreneurs of any stage. This show needs to be part of your weekly content diet. I appreciate the variety of episodes, the super practical takeaways, and the sincere humility of Jay to give all this amazing knowledge to the listeners for free. Thanks for all you do and keep up the incredible work! 🙌
This show challenges me
Jay is among the very best at taking an idea and simultaneously paring it down to its most powerful elements while expanding it into a driving force that inspires creativity and thoughtfulness. Said another way, this show is fantastic, the content is like kindling on an idea flame, and Jay is one wicked smart dude.