231 episodes

Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts

    • Business
    • 4.8 • 295 Ratings

Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.

    330: The Focus Style Management in Google Ads

    330: The Focus Style Management in Google Ads

    Please support our sponsors because they make the show possible!
    Get Opteo for free for two months - https://opteo.com/psp

    Chris Schaeffer - https://www.chrisschaeffer.com/
    Jason Rothman - https://rothmanppc.com/
    Show Notes:
    There are so many metrics involved in optimizing a Google Ads campaign that it can be overwhelming. In this episode, we're answering a question from a listener about how to identify your problem so you can clarify your goals through focus style management. We'll address how to attract quality traffic, how to improve your conversion rate, what to do when competitors are outbidding you, and how to simplify overly complex Google Ads campaigns.

    (5:53) Intro to focus style management
    (8:33) How to identify your goal in Google Ads
    (11:00) How to improve your traffic quality in Google Ads
    (18:05) How to improve your conversion rate in Google Ads
    (26:45) How to handle competitors outbidding you in Google Ads
    (31:31) How to simplify campaigns that are too complex in Google Ads
    We need your help! Please help us grow the show:
    If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
     
    Send us your questions here - https://paidsearchpodcast.com/contact-us/
    Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
    First 100 Episodes - https://paidsearchpodcast.com/archive/   
    Adventures by A Himitsu https://soundcloud.com/a-himitsu
    Creative Commons — Attribution 3.0 Unported— CC BY 3.0
    Free Download / Stream: http://bit.ly/2Pj0MtT
    Music released by Argofox https://youtu.be/8BXNwnxaVQE
    Music promoted by Audio Library

    • 42 min
    329: Ad Extensions Are Becoming Assets in Google Ads

    329: Ad Extensions Are Becoming Assets in Google Ads

    Please support our sponsors because they make the show possible!
    Get Opteo for free for two months - https://opteo.com/psp

    Jason Rothman - https://rothmanppc.com/
    Chris Schaeffer - https://www.chrisschaeffer.com/

    Link:
    New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/
    Show Notes:
    In the coming weeks, Google Ads will make changes to ad extensions. In this episode, Jason and Chris are diving into what Google is now calling assets and discussing each asset type, the new ads and assets menu, updates to the combination report, and how utilizing your assets properly can improve your campaign. 

    (6:18) Ad extensions now being called assets
    (13:39) The new ads and assets menu
    (20:19) The combinations report will show how your assets display with your headlines and descriptions
    (24:04) When will all this happen?
    (30:13) Assets are low-hanging fruit that can make your Google Ads campaign better
    We need your help! Please help us grow the show:
    If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
     
    Send us your questions here - https://paidsearchpodcast.com/contact-us/
    Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
    First 100 Episodes - https://paidsearchpodcast.com/archive/   
    Adventures by A Himitsu https://soundcloud.com/a-himitsu
    Creative Commons — Attribution 3.0 Unported— CC BY 3.0
    Free Download / Stream: http://bit.ly/2Pj0MtT
    Music released by Argofox https://youtu.be/8BXNwnxaVQE
    Music promoted by Audio Library 

    • 39 min
    328: 5 Questions to Ask Yourself About Google Ads Every Month

    328: 5 Questions to Ask Yourself About Google Ads Every Month

    Please support our sponsors because they make the show possible!
    Get Opteo for free for two months - https://opteo.com/psp

    Chris Schaeffer - https://www.chrisschaeffer.com/
    Jason Rothman - https://rothmanppc.com/
    Show Notes:
    At the end of each month clients often ask if there's anything they could be doing better with their Google Ads campaign or if there are any opportunities they're missing out on. In this episode, we're discussing five questions you should ask yourself about your Google Ads every month and digging into how you can make maximize your campaign's potential. 

    (5:49) Should I be running broad keywords?
    (17:42) Am I running image extensions? Could I add more?
    (23:43) Am I missing out on more good keyword searches in Google Ads?
    (30:39) Are there any CORE negative keywords I should be adding?
    (42:14) Am I leaving money on the table with Google Ads?
    We need your help! Please help us grow the show:
    If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
     
    Send us your questions here - https://paidsearchpodcast.com/contact-us/
    Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
    First 100 Episodes - https://paidsearchpodcast.com/archive/   
    Adventures by A Himitsu https://soundcloud.com/a-himitsu
    Creative Commons — Attribution 3.0 Unported— CC BY 3.0
    Free Download / Stream: http://bit.ly/2Pj0MtT
    Music released by Argofox https://youtu.be/8BXNwnxaVQE
    Music promoted by Audio Library 

    • 53 min
    327: Frequency Capping in Google Ads

    327: Frequency Capping in Google Ads

    Please support our sponsors because they make the show possible!
    Get Opteo for free for two months - https://opteo.com/psp

    Jason Rothman - https://rothmanppc.com/
    Chris Schaeffer - https://www.chrisschaeffer.com/
    Show Notes:
    Frequency capping is seldom talked about, but it can give you a surprising amount of control of your display and video campaigns when it comes to remarketing. In this episode, Chris and Jason dig into frequency capping for display and video campaigns, how unique reach and frequency metrics are calculated, and offer their opinions on if and when frequency capping could benefit your Google Ads campaign.

    (4:58) What is frequency capping in Google Ads
    (10:50) Frequency capping for display campaigns
    (17:55) Frequency capping for video campaigns
    (23:00) How unique reach and frequency metrics are calculated
    (28:03) How to view your reach and frequency metrics on display campaigns
    (32:41) If and when you  should use frequency capping
    We need your help! Please help us grow the show:
    If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
     
    Send us your questions here - https://paidsearchpodcast.com/contact-us/
    Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
    First 100 Episodes - https://paidsearchpodcast.com/archive/   
    Adventures by A Himitsu https://soundcloud.com/a-himitsu
    Creative Commons — Attribution 3.0 Unported— CC BY 3.0
    Free Download / Stream: http://bit.ly/2Pj0MtT
    Music released by Argofox https://youtu.be/8BXNwnxaVQE
    Music promoted by Audio Library 

    • 41 min
    326: Advanced Tips for Performance Max Campaigns on Google Ads

    326: Advanced Tips for Performance Max Campaigns on Google Ads

    Please support our sponsors because they make the show possible!
    Get Opteo for free for two months - https://opteo.com/psp

    Chris Schaeffer - https://www.chrisschaeffer.com/
    Jason Rothman - https://rothmanppc.com/
    Show Notes:
    In our last episode, we did an introduction to Performance Max in Google Ads. In this episode, we're diving in deeper sharing advanced tips to improve your Performance Max campaigns. We discuss how long you should wait before judging the campaign's success, defining your goals, setting a budget, and the value of adding quality assets. 

    (4:46) How patient should you be before judging the success of your Performance Max campaign?
    (13:01) Conversions and ROAS are the most important things to remember about Performance Max campaigns
    (16:34) Defining your goals - Do you focus on new customers or returning customers?
    (23:29) What budget should you give your Performance Max campaign?
    (27:41) The value of adding a variety of quality assets (text, images, videos, etc.) to your Performance Max campaign
    (34:07) How leaving final URL expansion on in your Performance Max campaigns can lead to more conversions
    We need your help! Please help us grow the show:
    If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
     
    Send us your questions here - https://paidsearchpodcast.com/contact-us/
    Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
    First 100 Episodes - https://paidsearchpodcast.com/archive/   
    Adventures by A Himitsu https://soundcloud.com/a-himitsu
    Creative Commons — Attribution 3.0 Unported— CC BY 3.0
    Free Download / Stream: http://bit.ly/2Pj0MtT
    Music released by Argofox https://youtu.be/8BXNwnxaVQE
    Music promoted by Audio Library 

    • 39 min
    325: Introduction To Performance Max Campaigns

    325: Introduction To Performance Max Campaigns

    Please support our sponsors because they make the show possible!
    Get Opteo for free for two months - https://opteo.com/psp

    Jason Rothman - https://rothmanppc.com/
    Chris Schaeffer - https://www.chrisschaeffer.com/

    Link:
    About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817
    Show Notes:
    We are excited about the results we've seen so far with Performance Max campaigns and the potential it has to tie Google Ads together across the Google Ads ecosystem, so in this episode, we're digging into Performance Max.

    (4:55) What’s going on with Performance Max in Google Ads?

    (12:08) Performance Max campaigns explained

    (21:40) How much control do you have in a Performance Max campaign?

    (24:55) What is an audience in Google Ads Performance Max campaign?

    (33:34) What ad assets do you use with Performance Max?

    (37:00) How Performance Max works with search campaigns


    We need your help! Please help us grow the show:
    If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
     
    Send us your questions here - https://paidsearchpodcast.com/contact-us/
    Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
    First 100 Episodes - https://paidsearchpodcast.com/archive/   
    Adventures by A Himitsu https://soundcloud.com/a-himitsu
    Creative Commons — Attribution 3.0 Unported— CC BY 3.0
    Free Download / Stream: http://bit.ly/2Pj0MtT
    Music released by Argofox https://youtu.be/8BXNwnxaVQE
    Music promoted by Audio Library https://youtu.be/M 

    • 49 min

Customer Reviews

4.8 out of 5
295 Ratings

295 Ratings

LeeTylerTX ,

Much better than the Google Partner reps guidance

I listened to the first 100+ then got too busy to keep listening with new clients form what Chris and Jason shared. Recently started listening again and wow they are even better than before.
Lee Tyler TX

SimpleReviewYes? ,

PMax Perfection

Want to optimize pmax? Get 100% absolute top for a whole group of keywords? Be discouraged from ever manually bidding again? The PSP boys are here to help. Their humor is as dry as mine above - you’re going to love it! Seriously, these guys know their stuff. Starting Google Ads -> start here.

kimberly334400 ,

Saved my 🍑

This podcast has helped me more than anything else on my paid search journey. I landed my first big google ads client a couple months ago and definitely would have lost them without Chris and Jason’s help. I was doing everything wrong, too many broad keywords, wrong bidding strategy, minuscule impression share. A few months and many hours of listening later, the campaigns are a success and I feel so much more confident in my google ads abilities all thanks to this podcast!

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