#AmWriting KJ

As a hybrid author with a long history of both self-publishing and traditional contracts, I’m often asked about this choice. How I decided to self-publish, and is it still a good idea?
This is question for the ages! Or, well, since 2007. 
The answer is that it’s complicated. My own feelings about self-pub have surely evolved over the years. This March I celebrated my ten-year anniversary as a self published author. I had a great return on my efforts right out of the gate, so I’ve always been a fan. Unfortunately, though, self-publishing ate my life. It’s a lot of work, so I’m not quite as gung-ho as I used to be. But that doesn’t mean it’s a terrible idea.
To help you decide, I’ve identified several questions you can ask yourself to help figure out if self-publishing is for you. 
#1 Does this book have an easily defined “shelf” in publishing land? 
* Self publishing is not for every book. It works well when the genre has a built-in readership who already knows what it wants. For example, mystery lovers know how to shop for a mystery. They know how to spot one, and they usually don’t need an NPR interview with the author to entice them. 
* If your book can fit comfortably and familiarly beside its cousins in the genre, give yourself ten points in favor of self publishing. 
#2 Do I have a built-in readership I can reach via email or social media? 
* If your book does not have an obvious, built-in readership, but you have a built-in following, then self-publishing might make sense for you. 
* For example, if agents and publishers are telling you that your topic is too niche for them, but you already know how to reach the exact reader you need, then maybe you should trust your gut. Perhaps you’re the leading expert in crafting origami holiday decorations, with an instagram following of a hundred thousand people. Or maybe you travel the nation speaking on a particular topic. Or you’re part of a well-defined group—like education influencers, or architecture nerds. There are certainly some instances of an author knowing better than the publisher whether a book will sell. 
#3 Do I have the patience to learn how publishing platforms fit together?
* I’m convinced that anyone can learn the ropes of self publishing. But you have to want to learn them. I enjoyed learning how to self publish. Then again, I also used to enjoy doing my own taxes. So maybe I’m a special breed of nerd. 
* Before you start, figure out which bank account you’re going to provide for payment information, and get ready to provide your tax ID number. You’ll need to set up at least one platform, like KDP or D2D (Draft 2 Digital.) 
* If you hate business, math and admin work, make sure to be honest with yourself about all the red tape you’re going to have to cut as a self-published author. And to those who say “I can just hire this stuff out,” I’m not sure that’s a great idea. Yes, there are hybrid-style publishers who will take your money and fill out the forms on your behalf. But many of them overcharge and overpromise. Self publishing is, by its very nature, a DIY effort. 
#4 Can I source the editorial and design help that I need to get this right? 
* Hiring freelancers is often a fun part of this job, but it’s great to have a plan. 
* Editorial work can vary vastly in quality, and the problem is that you won’t be able to tell who’s competent just from a website or an email exchange. That’s why the first question I ask editors is: are you willing to do a two page sample edit? And I don’t hire anyone who says no. It’s not that I expect anyone to work for free, but two pages is just a few minutes time. And finding an editor who jives with your style is hard. 
* Furthermore, you need to be very clear about what you expect the editor to do. Is this a developmental edit? Will she be advising you on pacing and plot holes? Or is this a copyedit—meant to find errors, awkward phrasings and repetiti

He’s back! He’s back! One of my favorite writers, an early and generous mentor, the fantabulous A.J. Jacobs. We interviewed him last when his book, The Puzzler, came out, and he’s back to talk about his new book, The Year of Living Constitutionally: One Man’s Humble Quest to Follow the Constitution’s Original Meaning.
Links from the Pod:
A.J.’s website
My Outsourced Life article
Party like it’s 1789! My weird enlightening month living strictly by the U.S. Constitution in The Guardian
Thanks for listening to this week’s episode! If you enjoy what we’re doing here at the #AmWriting Podcast, make sure you’re subscribed to get our episodes straight to your inbox (and hey - maybe forward it to someone else who may enjoy).



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit amwriting.substack.com/subscribe

We’ve been talking a lot lately about the how hard it is to finish a project and how different that energy is from the wonderful, euphoric, sometimes manic starting energy. Here’s some advice from Jess, Sarina, and Jennie on how authors manage their lives and relationships and work amid the ups and downs of writing projects.
AmReading:
Sarina: She’s been loving the Orphan X series by Greg Hurwitz
Jennie: Her fave read this week is Dear Edward by Ann Napolitano
Jess: Finally got around to listening to Remarkably Bright Creatures by Shelby Van Pelt and KJ convinced her to download The Murder of Mr. Wickham by Claudia Gray. She also started The Sicilian Inheritance by return guest Jo Piazza.
Hey, it's Jennie Nash, founder and CEO of Author Accelerator. I hear so many people tell me that book coaching sounds like their dream job, and they wish they could do it, but they can't because ___________. Fill in the blank, whatever it is: They don't have an agent, they haven't written a bestseller,  they don't have a Ph.D., they weren't an English major, they don't know enough about the publishing industry--whatever the thing is. And I can tell you that I see people overcome these things every single day. I have a presentation on this, on imposter syndrome. It's the single biggest barrier keeping most people from saying YES to their dream job. Come check it out at bookcoaches.com/imposter. That's bookcoaches.com/imposter.


This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit amwriting.substack.com/subscribe

If you do not already know Rachael Herron, host of the Ink In Your Veins Podcast (formerly known as How Do You Write) and author of 13-ish novels (including 2 thrillers under the not-exactly pseudonym RH Herron), soon-to-be two memoirs and a few assorted books as well as many many blog posts and essays about writing… well you’re lucky because now you do.
The thing to know about Rachael Herron for today’s purposes is that she’s published her books both independently and with traditional publishers. She’s even retrieved the rights to traditionally published books from over a decade ago and re-published them herself—even while enthusiastically traditionally publishing her thrillers. Even with all that experience and knowledge under her belt, she still decided she just HAD to go out and publish something new. She’s independently publishing her newest book, Unstuck: An Audacious Hunt for Home and Happiness—but first, she decided to run a Kickstarter to help her do it.
Did Rachael have any idea how to run a Kickstarter? She did not. Did she know if she’d meet her goals? Nope—although, as you’ll hear in the episode, she had a bunch of good reasons to think she just might.
If you’ve ever toyed with the idea of using Kickstarter to fund a book yourself, this is the episode for you. We talk about why Rachael decided not to seek a traditional publisher, how she decided to try Kickstarter and what it took to get it done, as well as what I call “mistakes we made so you don’t have to”. We talk about the highs—hitting her goal in a matter of hours and getting to create “stretch goals” so raise even more, being chosen as one of Kickstarter’s “Projects We Love”—and the lows, like almost setting goals in the wrong currency, which would have meant she’d essentially be paying people to take her book and overpromising speed and needing to tell people things were not actually live… yet.
And we get way into the weeds on who this might work for and who might want to look for another way to get what they want. If you’re thinking oh, her platform is big, no wonder this worked for her—we talk numbers, and I bet you’ll be surprised. And her final piece of advice is so important that I’m going to lay it right down here:
Write the book first.
Links from the pod
Find Rachael’s Kickstarter, which runs through April 22, 2024, HERE.
Follow Rachael on Instagram HERE and subscribe to her EXCELLENT email about writing HERE. Support her on Patreon HERE.
Get Your Book Selling on Kickstarter, Monica Leonelle & Russell P. Nohelty
Joanna Penn episodes on Kickstarters
How to Be Old, Lyn Slater
Lulu.com
Bookfunnel
Hey, it's Jennie Nash, founder and CEO of Author Accelerator. I hear so many people tell me that book coaching sounds like their dream job, and they wish they could do it, but they can't because ___________. Fill in the blank, whatever it is: They don't have an agent, they haven't written a bestseller,  they don't have a Ph.D., they weren't an English major, they don't know enough about the publishing industry--whatever the thing is. And I can tell you that I see people overcome these things every single day. I have a presentation on this, on imposter syndrome. It's the single biggest barrier keeping most people from saying YES to their dream job. Come check it out at bookcoaches.com/imposter. That's bookcoaches.com/imposter.


This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit amwriting.substack.com/subscribe

The idea for Sarina Bowen’s thriller, The Five Year Lie, is an incredible and suspenseful hook for a story – and she first heard it from a writer friend. In this episode, Jennie Nash interviews Sarina about the concept of who owns an idea and how this particular idea made its way through Sarina’s brain and onto the flap copy of her forthcoming book.
Things Mentioned in This Episode
Lauren Blakely
The Best Men by Sarina Bowen and Lauren Blakely
The Five Year Lie by Sarina Bowen – preorder it wherever books are sold
Sarinabowen.com
Hey, it's Jennie Nash, founder and CEO of Author Accelerator. I hear so many people tell me that book coaching sounds like their dream job, and they wish they could do it, but they can't because ___________. Fill in the blank, whatever it is: They don't have an agent, they haven't written a bestseller,  they don't have a Ph.D., they weren't an English major, they don't know enough about the publishing industry--whatever the thing is. And I can tell you that I see people overcome these things every single day. I have a presentation on this, on imposter syndrome. It's the single biggest barrier keeping most people from saying YES to their dream job. Come check it out at bookcoaches.com/imposter. That's bookcoaches.com/imposter.



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit amwriting.substack.com/subscribe

Hey #AmWriters! It’s been almost three years since our interview with Jenny Lawson first aired, but we know the struggle is REAL - so we thought this is the perfect time to bring this episode back out for a listen. Whether you’re struggling with getting the work done or feeling like maybe you’re not really a writer, this episode may be just what you need to remind you why you’re here. Happy listening!

Writing is hard. In this episode, we talk imposter syndrome, editing, the right headspace for reading your own stuff, why you might need a “nice” agent, reading your work aloud to friends, recording audiobooks in the closet, being years late on a deadline, sending your editor proof of life and the deep inner conviction that people only buy your book because they feel sorry for you. #ohyeah.
#AmReading
Jess: Win by Harlan Coben
Jenny: Klara and the Sun by Kazuo Ishiguro
Hour of the Witch by Chris Bohjalian
Note: Bookriot Podcast
KJ: The Fifth Petal by Brunonia Barry
Jenny’s Bookshop: The Nowhere Bookshop, San Antonio, TX
The Fantastic Strangelings Book Club books:
Professional Troublemaker by Luvvie Ajayi Jones
Swallowed Man by Edward Carey
Mexican Gothic by Silvia Moreno-Garcia
Catherine House by Elisabeth Thomas
The Did Bad Things by Lauren A. Forry
Wow, No Thank You by Samantha Irby
Find Jenny at The Bloggess!
Hey, it's Jennie Nash, founder and CEO of Author Accelerator. I hear so many people tell me that book coaching sounds like their dream job, and they wish they could do it, but they can't because ___________. Fill in the blank, whatever it is: They don't have an agent, they haven't written a bestseller,  they don't have a Ph.D., they weren't an English major, they don't know enough about the publishing industry--whatever the thing is. And I can tell you that I see people overcome these things every single day. I have a presentation on this, on imposter syndrome. It's the single biggest barrier keeping most people from saying YES to their dream job. Come check it out at bookcoaches.com/imposter. That's bookcoaches.com/imposter.



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit amwriting.substack.com/subscribe