580 episodes

Welcome to The Bokeh Podcast, where we help photographers build sustainable businesses!

Host Nathan Holritz and his guests will help you build your brand, focus your marketing efforts, refine your workflows, and dial in your photographic technique - all with efficiency in mind.

In the end, we not only want you to succeed as a photography business owner, but to still have a life through it all.

See acast.com/privacy for privacy and opt-out information.

Bokeh - The Photography Podcast Nathan Holritz

    • Business
    • 4.8 • 157 Ratings

Welcome to The Bokeh Podcast, where we help photographers build sustainable businesses!

Host Nathan Holritz and his guests will help you build your brand, focus your marketing efforts, refine your workflows, and dial in your photographic technique - all with efficiency in mind.

In the end, we not only want you to succeed as a photography business owner, but to still have a life through it all.

See acast.com/privacy for privacy and opt-out information.

    #579: How to Book Clients Faster with Better Website Copy - Kate Storey

    #579: How to Book Clients Faster with Better Website Copy - Kate Storey

    Are you unsure whether or not your website reflects the heart of what it is that your potential clients want or need? Are you looking for a more targeted and balanced marketing approach when it comes to what information you provide? Do you have too much copy? Not enough? Too many images? Too few?


    In Episode 579 of the Bokeh Podcast, Kate Storey shares her expertise in marketing as it relates to the photography industry. When it comes to your website, trying to craft the perfect copy can feel elusive, but it doesn’t have to be! Tune in as we chat about practical ways that you can speak directly to the wants and needs of your clients, by creating a balance between your portfolio images and the copy on your website.


    The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

    Show Notes

    Kate’s introduction (0:37)

    Brand position (1:56)

    Creating a great customer experience (7:25)

    Technique for time management (8:47)

    How would Kate recommend carrying out time blocking more consistently? (11:48)

    Delegation (13:47)

    Book recommendation (17:33)

    https://bokehbookshelf.com

    Start.: Punch Fear in the Face, Escape Average, and Do Work That Matters by Jon Acuff

    Finish: Give Yourself the Gift of Done by Jon Acuff

    Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

    What is Kate’s view on the balance between portfolio images and effective copy on a website, for the sake of converting clients? (22:08)

    What is Kate’s view on the balance between photographers sharing about themselves and speaking to the needs and desires of their clients? (25:54)

    3 Ways To Understand What Clients Need or Want (30:00)


    Learn to understand their why
    Don’t stop at your first answer
    Looking for emotional words or stories that your clients

    3 Things to Include in Your Website Copy (42:55)


    Speak to what it is that they want (their emotional need)
    Tell them how you can deliver on that
    Show them the emotional end result

    What would the copy sound like in a real life example? (50:29)

    Links

    www.photographersedit.com

    www.charitywater.org

    www.bookmorebrides.com

    www.instagram.com/bookmorebrides

    www.getweddeo.com

    www.eighthandsweddings.com

    The Book More Brides Podcast

    • 56 min
    #578: How to Book Clients with a 30 Minute Call - Heather Chesky

    #578: How to Book Clients with a 30 Minute Call - Heather Chesky

    Does the thought of trying to sell your services cause you to feel anxious or nervous? Have you been spinning your wheels trying to come up with the perfect sales pitch to book a client? Or do you avoid the sales conversation altogether because it feels more transactional than personal?

    In Episode 578 of the Bokeh Podcast, Heather Chesky shares her experience with sales and the process that she uses to book clients with a 30 minute call. As photographers, we may shy away from the sales side of the business, but it really can be simple and summed up this way: knowing what it is that you’re selling and knowing who it is that you’re selling to. Tune in as we chat about the five steps you can take when chatting with a potential client, so that you can go into the conversation feeling prepared and leave the conversation with a booked date on the calendar!

    The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

    Show Notes

    Heather’s introduction (2:07)

    Brand position (2:57)

    Creating a great customer experience (6:34)

    Technique for time management (9:01)

    How does Heather decide what the most important thing is? (11:22)

    Delegation (13:06)

    How has Heather learned to more effectively communicate for the sake of good delegation? (16:00)

    Book recommendation (20:17)

    bokehbookshelf.com

    Profit First by Mike Michalowicz

    Has Heather always been a natural salesperson? (22:14)

    How does Heather approach selling something that doesn’t have a personal connection? (23:48)


    Knowing what it is that you’re selling
    Knowing the person that you’re selling to

    Where did Heather learn the sales techniques that she uses? (24:34)

    Heather’s tips to move beyond introverted tendencies (26:09)


    Doing the most uncomfortable things the most often in your business
    Prepare
    Practice
    Chat map

    Does Heather practice conversations with herself before speaking with clients? (28:39)

    5 Steps to Drive the 30 Minute Call (30:36)


    Introduction and establishment of boundaries
    Ask insightful questions
    Reaffirm what you heard
    Make your offer
    Invite them to be your client and invite them to pay

    What does it mean to establish boundaries? (32:18)

    What does it look like for a photographer to move from surface level questions to deeper, insightful questions? (34:44)

    What does it look like to “make your offer”? (39:52)

    How can you ask for payment with more ease of mind? (42:35)

    What follow up questions might Heather hear from potential clients during the call? (44:01)

    Additional education Heather offers (51:11)

    Links

    www.charitywater.org

    www.thebookedphotographer.com

    www.instagram.com/heather_chesky

    www.facebook.com/heathercheskyphotography

    www.asana.com/

    www.photographersedit.com

    www.calendly.com/

    • 52 min
    #577: 365 Days to a Stronger Business - Elora Viano

    #577: 365 Days to a Stronger Business - Elora Viano

    Have you found yourself in a creative slump, wanting to branch off from your professional work and create something for yourself? Are you looking for a way to shoot more often, while honing your photography skills and creating a stronger business? Welcome to the 365 Project.

    In Episode 577 of the Bokeh Podcast, Elora Viano shares her experience with starting a 365 project several years ago and how it has helped to shape and grow her business. While the task may seem daunting at first, there are so many benefits! Tune in as we chat about what those benefits are and five steps you can take to get started with your own personal 365 Project!

    The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

    Show Notes

    Elora’s introduction (1:44)

    Brand position (2:37)

    How long has Elora been in business? (5:03)

    Creating a great customer experience (6:34)

    What is Elora’s perspective on the balance between putting yourself out there on social media to garner a better connection with your audience and oversharing? (9:20)

    Technique for time management (15:39)

    What does Elora’s weekday and weekend schedule look like? (17:48)

    Delegation (20:28)

    How did Elora find someone that was a good fit to outsource her social media tasks? (23:14)

    Book recommendation (26:39)

    bokehbookshelf.com

    You Are a Badass Series 4 Books Collection Set by Jen Sincero

    What is the 365 Project? (28:46)

    What led Elora to start this project? (29:51)

    4 Major Benefits of Running a 365 Project (31:04)

    1. The opportunity to hone photographic skills

    2. Opportunity to share personal work with clients

    3. The opportunity for more opportunities

    4. The opportunity to teach other photographers

    What type of equipment does Elora recommend shooting the 365 Project with? (32:59)

    5 Steps to Get Started with a 365 Project (43:14)

    1. Use the camera you have with you

    2. If you miss a day, it’s okay

    3. Keep it organized

    4. Find a group for accountability

    5. Do something with your work

    Links

    www.charitywater.org

    www.lifelivedphotography.co.uk

    www.instagram.com/lifelivedphoto

    www.facebook.com/LifeLivedPhoto

    www.instagram.com/lifeiswildandfree/

    www.17hats.com/

    www.photographersedit.com

    www.instagram.com/photogsedit

    www.365project.org/

    www.blurb.com/

    www.dailycollective365.co.uk/

    www.adobe.com/products/photoshop-lightroom/mobile.html

    • 52 min
    #576: How to Juggle Motherhood and Business Ownership - Emily Magers

    #576: How to Juggle Motherhood and Business Ownership - Emily Magers

    TW: Depression

    Are you struggling to find balance as a parent and business owner? Can the two co-exist in such a way that you can thrive at both?

    In Episode 576 of the Bokeh Podcast, Emily Magers explores what it looks like to navigate both motherhood and running a successful photography business. While there is freedom and flexibility in being an entrepreneur, there are also challenges that must be faced. Tune in as we chat about topics including lack of sleep, missing out on time with people, and mental health.

    The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

    Emily’s introduction (1:44)

    Brand position (2:46)

    How does Emily make a new client feel comfortable? (4:06)

    Creating a great customer experience (5:54)

    Technique for time management (8:29)

    Delegation (10:41)

    Podcast and book recommendations (14:40)

    https://bokehbookshelf.com

    #IMomSoHard

    What does Emily find appealing about true crime podcasts? (15:16)

    How many kids does Emily have? (17:13)

    How long has Emily been in business? (18:23)

    What was the turning point where Emily felt she needed to find a better balance between motherhood and business? (19:32)

    4 Challenges That Come with Being a Mother and Business Owner (21:56)


    Lack of sleep
    Always facing the unexpected
    Missing out on time with people
    Depression

    What ideas has Emily come up with to address the lack of sleep issue? (23:27)

    What draws Emily to being a night owl? (25:22)

    How has Emily adapted to facing the unexpected or changed things to be more predictable? (27:03)

    What does Emily see as the balance between transparency and oversharing? (29:58)

    When sharing information, is it relevant to the service that Emily provides? (31:28)

    How has Emily created space to connect with people amidst running a business? (35:23)

    What has dealing with depression looked like for Emily and how is she confronting it? (40:23)

    Links

    https://www.charitywater.org

    www.magerimage.com

    www.instagram.com/magerimage

    www.facebook.com/magerimagephotography

    www.photographersedit.com

    Living Untethered: Beyond the Human Predicament by Michael A. Singer

    • 48 min
    #575: How to Leverage Feedback From Your Community - Jennifer Garcia

    #575: How to Leverage Feedback From Your Community - Jennifer Garcia

    Do you feel like you’ve hit the ceiling of growth for your business? Are you looking for new ways that you can scale beyond where you’re currently at? Have you considered leveraging the community and client-base that is interacting with you day in and day out?

    In Episode 575 of the Bokeh Podcast, return guest Jennifer Garcia provides incredible insight into how you can leverage feedback from your community. Tune in as we chat about what a “Win-Win-Win Outcome” looks like, how you can find balance between asserting yourself as the business owner and acknowledging the perspective of others, and three ways that you can start collecting feedback from your community right away!

    The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

    Jennifer’s introduction (1:30)

    Brand position (2:30)

    Does Jennifer see this as a business model that will be more sustainable over the long run? (4:27)

    Creating a great customer experience (9:36)

    What is a tangible example of a “Win-Win-Win Outcome” for Jennifer? (10:30)

    Techniques for time management and delegation (11:40)

    How did Jennifer make the distinction between what requires her involvement and what does not? (16:00)

    Book recommendation (19:20)

    https://bokehbookshelf.com

    Relentless: From Good to Great to Unstoppable by Tim Grover

    https://www.amazon.com/Relentless-Unstoppable-Tim-S-Grover/dp/1476714207

    How did Jennifer arrive at finding that the answer to the question about where to go next lies in listening to your community? (12:36)

    How long ago did Jennifer arrive at this realization? (22:54)

    How can photographers allow others to give direction on what they are doing as a company? (25:07)

    What is the balance between asserting yourself as the business owner and acknowledging the perspective of others? (30:25)

    Jennifer’s suggestions to getting outside of yourself (33:47)

    How can we begin to view the idea of change as something good, rather than something negative? (36:18)

    3 Ways You Can Get Feedback From Your Community (38:25)


    Start with a conversation
    Build a newsletter list
    Instagram polls

    How can you create email newsletters that stand out amongst the noise and get engagement? (45:25)

    Has Jennifer ever experimented with offering gift cards as a ‘thank you’ for completing a survey or poll? (53:34)

    The value of specificity (54:09)

    Links

    https://www.charitywater.org

    Episode 312: Taking Your Next Risk

    www.sparkstudiosoc.com

    www.instagram.com/sparkstudiosoc

    www.instagram.com/jennifergarciacreative

    https://jayshetty.me/podcast/

    https://www.surveymonkey.com/

    • 57 min
    #574: How to Build Profitable Relationships with Wedding Vendors - Thomas Bui

    #574: How to Build Profitable Relationships with Wedding Vendors - Thomas Bui

    If you’ve been part of the wedding industry for any length of time, you know the foundational importance of building relationships for business growth. But have you missed out on a relationship that could scale your business more effectively? From event designers and coordinators to florists and the venues themselves, there is an enormous well to draw from by way of wedding vendors that is largely untapped.

    In Episode 574 of the Bokeh Podcast, guest Thomas Bui dives into how photographers can begin to establish working relationships with wedding vendors. Tune in as we chat about the importance of both communication and patience, having passion for the work that you do, and so much more!

    The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

    Show Notes

    Thomas’ introduction (1:56)

    Brand position (3:50)

    Was it intentional for Thomas to include music on his website? (6:03)

    Creating a great customer experience (8:14)

    Technique for time management (14:34)

    Delegation (18:19)

    Book recommendation (25:50)

    https://bokehbookshelf.com

    Never Split the Difference: Negotiating As If Your Life Depended On It by Christopher Voss and Tahl Raz

    What has Thomas’ experience been working with photographers who may have missed the mark on building valuable relationships with wedding vendors? (29:10)

    5 Ways to Developing a Valuable Working Relationship with Wedding Vendors (41:53)


    Communication in advance
    Passion
    Pride in your appearance
    Patience
    Organization

    Is there a form of communication that Thomas finds most helpful? (44:57)

    Thomas’ big takeaway to working with wedding vendors (57:10)

    Links

    https://www.charitywater.org

    www.thomasbuilifestyle.com

    www.instagram.com/thomasbuilifestyle

    www.photographersedit.com

    • 59 min

Customer Reviews

4.8 out of 5
157 Ratings

157 Ratings

@kimstewinspired ,

Must listen for building your photo biz!

Great strategies and biz tips for photographers from Nathan & guests to help grow your brand and businesses, especially online.
Kim/Angie @thepodwizegroup

CoffeeSnobbery ,

Transformed my photography business!

This podcast has been one of the most helpful resources in the business side of my photography. Thank you for bringing a diverse representation of photographers to your show and offering podcasts filled with good and usable information, not just the fluff. I am a fan!

Beccalue ,

My favorite photography podcast!

This podcast is my absolute favorite, and I listen to a lot of podcasts. Nathan always has such actionable tips and brings on guests who know what they’re talking about and are not just giving a bunch of fluff. I always learn so much from every episode. Highly recommend!

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