270 episodes

DemandGen Radio shares with you the methods and technologies for high performance marketing from interviews with marketing leaders, industry experts, authors, and marketing technology firms. Hosted by David Lewis, Partner at BDO Digital, Demand Generation Group, and best-selling author, public speaker, and marketing technology futurist.

DemandGen Radio BDO Digital, LLC

    • Business
    • 4.8 • 41 Ratings

DemandGen Radio shares with you the methods and technologies for high performance marketing from interviews with marketing leaders, industry experts, authors, and marketing technology firms. Hosted by David Lewis, Partner at BDO Digital, Demand Generation Group, and best-selling author, public speaker, and marketing technology futurist.

    #257 Blazing New Trails with Innovation and Confidence

    #257 Blazing New Trails with Innovation and Confidence

    Coming up with (and sharing) new ideas requires stepping outside of your comfort zone. In this episode, David interviews Kirstie Tiernan, Principal and Co-National Leader of Data & AI at BDO Digital. Kirstie shares how she has learned to take risks and embrace her innovative mindset all while building the confidence needed to bring new ideas to the boardroom.
    Listen as David and Kirstie Discuss:
    Leading with a passion for change.
    How to process failure.
    The first action item after you have a big idea.
    Learning how to take criticism.
    Check out the resources mentioned:
    BDO Digital Labs
    Manufacturing Demand by David Lewis
    Kirstie's LinkedIn
    David Lewis' LinkedIn
    DemandGen TV
    To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

    • 41 min
    #256 Marketing for Credit Unions: Using MarTech to Put Members First

    #256 Marketing for Credit Unions: Using MarTech to Put Members First

    Customer experience is a main driver for growth. In this episode, David interviews Traci Michel, Chief Operating Officer at Metro Credit Union. In her 14 years at Metro Credit Union, Traci has mastered the art of putting members first.
    Listen as David and Traci discuss:
    The importance of meeting your members where they are.
    How to build personas for banking.
    What it takes to be prepared for changes in your MarTech Stack.
    Tips for reducing spend by managing your technology renewals.
    Check out the resources mentioned:
    Assess Your MarTech Stack
    The D3 Methodology E-book
    Manufacturing Demand by David Lewis
    Traci's LinkedIn
    David Lewis' LinkedIn
    DemandGen TV
    Explore DemandGen TV MarTech Demos 
    To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

    • 42 min
    #255 How B2Bs Can Leverage Account-Based Marketing

    #255 How B2Bs Can Leverage Account-Based Marketing

    B2B marketers are under more pressure than ever to target and track their audiences.
    In this episode, David interviews Nirosha Methananda, VP of Marketing at Influ2. Nirosha shares how her team has used the Influ2 platform to humanize their account-based marketing efforts.
    Listen as David and Nirosha discuss:
    The importance of quality data.
    How personalization can help your marketing campaigns.
    When to leverage content syndication.
    What sales and marketing must do to create a great customer experience.
    Check out the resources mentioned:
    Assess Your MarTech Stack
    The D3 Methodology E-book
    Manufacturing Demand by David Lewis
    Nirosha's LinkedIn
    David Lewis' LinkedIn
    DemandGen TV
    Explore DemandGen TV MarTech Demos 
    To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

    • 41 min
    Recession Resilience Miniseries: Ep.#2 The 5 ”C’s” of Marketing Analytics

    Recession Resilience Miniseries: Ep.#2 The 5 ”C’s” of Marketing Analytics

    In episode two of our Recession Resilience Miniseries, we talk about the importance of proving marketing’s contribution through the use of analytics.
    David Lewis dusts off a past episode with D3 Methodology expert, Carlos Hidalgo.
    Listen as David and Carlos discuss:
    How to properly communicate marketing’s contribution to the rest of your organization.
    The definition of GAAP and what it means for marketers.
    The difference between sourced marketing vs influenced marketing.
    The number one metric that marketers are tracking and if it’s worth it.
    Check out the resources mentioned:
    The D3 Methodology E-book
    Campaign Attribution: Why you MUST Attach Contacts to Opportunities
    Manufacturing Demand by David Lewis
    Carlos Hidalgo's LinkedIn
    The D3 Methodology Resource Hub
    Claim a Free Consultation
    David Lewis' LinkedIn
    DemandGen TV
    To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

    • 41 min
    Recession Resilience Miniseries: Ep.#1 Ramping Up Marketing During a Downturn

    Recession Resilience Miniseries: Ep.#1 Ramping Up Marketing During a Downturn

    In episode one of our Recession Resilience Miniseries, we explore what it means to ramp up marketing during a downturn.
    David Lewis dusts off a past episode that was recorded during the height of COVID-19. He interviewed Rob Bois, former Head of Dealer Marketing at CARFAX who shared how his team pivoted during challenging times.
    Listen as David and Rob discuss:
    How to deal with inheriting a complex MarTech Stack.
    Strategies to get out of Batch-and-Blast mode.
    Must-have weekly meetings that keep your team on track.
    How to use lead scoring to help sales teams prioritize their outreach.
    Check out the resources mentioned:
    Assess Your MarTech Stack
    The D3 Methodology E-book
    Manufacturing Demand by David Lewis
    Rob's LinkedIn
    David Lewis' LinkedIn
    DemandGen TV
    To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

    • 36 min
    #254 How to Discover the ROI of Your Customers

    #254 How to Discover the ROI of Your Customers

    For most companies, the focus is all about finding new logos. But as the old saying goes: “It’s cheaper to keep ‘em.” In this episode, David interviews, Senior Strategic Advisor, Randy Latimer. Randy shares best practices for achieving your fullest revenue potential using Demand Expansion.
    Listen as David and Randy discuss:
    How to uncover opportunities with your current customer.
    The importance of understanding the customer journey.
    How data orchestration can impact your customer outreach efforts.
    The power of client surveys and account scoring.
    Check out the resources mentioned:
    Randy’s Blog Post
    Schedule a Meeting with Randy
    The D3 Methodology E-book
    The Sendoso Series
    BDO Digital’s Data Management Services
    David Lewis' LinkedIn
    Randy Latimer’s LinkedIn
    DemandGen TV
    To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

    • 35 min

Customer Reviews

4.8 out of 5
41 Ratings

41 Ratings

Arlie K ,

Insightful and empowering

I appreciate the variety of episodes, the super practical takeaways, and David's sincere humility to give all this amazing knowledge to the listeners for free. So good!

SeasThyDay ,

Great content for any Marketer!

Love your show, David Lewis. Thanks for shining a light on thought leaders on your podcast.

Dalfonso619 ,

Awesome martech and marketing operations podcast!

Consistent quality content over the years

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