240 episodes

DemandGen Radio shares with you the methods and technologies for high performance B2B marketing from interviews with marketing leaders, industry experts, authors, and marketing technology firms. Hosted by David Lewis, Partner at BDO Digital - Demand Generation Group, and best-selling author, public speaker, and marketing technology futurist.

DemandGen Radio OC Talk Radio

    • Business
    • 4.8 • 39 Ratings

DemandGen Radio shares with you the methods and technologies for high performance B2B marketing from interviews with marketing leaders, industry experts, authors, and marketing technology firms. Hosted by David Lewis, Partner at BDO Digital - Demand Generation Group, and best-selling author, public speaker, and marketing technology futurist.

    #231 An Agile Guide to Marketing Your (Free) Content w/ Trey Sheneman

    #231 An Agile Guide to Marketing Your (Free) Content w/ Trey Sheneman

    Free or gated?


    To be honest, most of us are stingy with the free content that we share. That’s not at all the way today’s guest approaches to content.


    Trey Sheneman, Executive Director of Marketing at Ramsey Solutions, has hit company goals by providing valuable content for free instead of relying on the paywall.


    Listen as we discuss:


    How Trey applies the 4 tenets of Agile.

    Why you need to up your free content game.

    How the D3 framework plays out in marketing content.

    Handling your money like God and grandma.

    How vision may change but mission doesn’t.


    Check out these resources mentioned:


    DemandGen TV

    Borrowed Future

    The D3 Methodology


    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

    • 52 min
    #230 Invaluable: How to Create Opportunities for Career Advancement

    #230 Invaluable: How to Create Opportunities for Career Advancement

    Where do you want to go in your career?


    It’s an essential question to answer because it’s the first step in getting there.


    After all, no one gets handed career advancement on a silver platter. It takes hard work and truly taking ownership of your career to climb the ladder, and according to today’s guest, there are certain skills that can help you along the way.


    In this episode, David interviews Maya Grossman, Founder of Maya Grossman Consulting, about how to take the bull by the horns and skyrocket your career.


    Listen as we discuss:


    Five steps for figuring out your career roadmap.

    How to transition from specialist to generalist.

    Why you should develop an owner’s mentality.

    The importance of becoming a lifelong learner.

    How to create opportunities for yourself.


    Check out these resources mentioned:


    DemandGen TV

    Maya’s book is Invaluable


    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

    • 51 min
    #229 The Ideation from Problem to Product to Platform ft Sangram Vajre

    #229 The Ideation from Problem to Product to Platform ft Sangram Vajre

    Less than .04 percent of companies ever make the $10M mark. Most of them die in the early transformation stages, in the proverbial Valley of Death, before they ever undergo true transformation.


    If you don’t know what stage of the business you're in, you won’t be able to figure out what your next move should be.


    Which stage of the three Ps are you in? That’s problem market fit, product market fit, or platform market fit.


    In this episode, David interviews Sangram Vajre, Chief Evangelist and Co-Founder at Terminus, about the importance of achieving platform market fit for true transformation.


    Join us as we discuss:


    Reaching out to the person you’ve been missing lately.

    Becoming a student of the Valley of Death for businesses.

    Transformation from problem to product to platform.

    Morning Brew and Skimm as examples of platform success.

    The CEO’s ownership of go-to-market.


    Check out these resources mentioned:


    DemandGen TV

    Episode 228 with Ken Narita

    Sangram’s latest book is The MOVE


    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

    • 37 min
    #228 Mutual Trust Between Sales & Marketing ft Ken Narita

    #228 Mutual Trust Between Sales & Marketing ft Ken Narita

     


    If you as a marketing leader aren’t knocking on sales’ door from the moment you enter an organization, you’re missing an opportunity to give your marketing programs a head start.


    What would it take to create so much trust and transparency that “sales and marketing” becomes one word?


    In this episode, David interviews Ken Narita, VP of B2B Marketing at Ooma, about how marketing can build a relationship of trust and transparency with sales leadership based on their shared goal of driving revenue.


    Join us as we discuss:



    How the contribution of marketing to revenue will continue to grow.

    The question of how marketing should be compensated.

    Why a relationship with sales leads to revenue growth.

    Strategies for developing trust and transparency.

    Bonus: What roles would the Marvel Avengers have if they were marketers?


    Check out these resources mentioned:



    DemandGen TV

    Upcoming: an interview with Sangram Vajre

    Upcoming: Ooma commercial


    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

    • 38 min
    #227 The 4 Traits of Modern CMOs ft Drew Neisser

    #227 The 4 Traits of Modern CMOs ft Drew Neisser

    Do you have the four traits (courageous, artful, thoughtful, and scientific) of a successful CMO?


    Do you need all four traits to be successful today? Actually, yes.


    In this episode, David interviews Drew Neisser, Founder & CEO at Renegade, about the traits of the more than 450 successful CMOs that he interviewed as research for his latest book, Renegade Marketing.


    Join us as we discuss:



    How courage means becoming the Marie Kondo of marketing.

    The difference between being artful and being an artist.

    Why thoughtful execution focuses first on employees.

    How most marketers miss being truly scientific.

    The CMO and CFO relationship.


    Check out these resources mentioned:



    Renegade Marketing by Drew Neisser

    CMO Huddles


    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

    • 35 min
    #226 How Financial Services Deploys Digital Transformation ft. Bill Topel

    #226 How Financial Services Deploys Digital Transformation ft. Bill Topel

    Three main factors have an influence over how today’s financial services are adjusting to digital modernization: low interest rates, market disruption from fintech startups, and the hybrid work environment. In this episode, I interview Bill Topel, National Financial Services GTM Leader at BDO USA, about the financial services market today and how to deploy digital transformation to create a seamless customer experience.


    Join us as we discuss:


    Findings from the digital transformation survey

    A culture of adaptation and upskilling

    A marketing perspective on the D3 Methodology in financial services

    The importance of data quality and personalization

    What the Gen Z community wants from financial services

    • 44 min

Customer Reviews

4.8 out of 5
39 Ratings

39 Ratings

Arlie K ,

Insightful and empowering

I appreciate the variety of episodes, the super practical takeaways, and David's sincere humility to give all this amazing knowledge to the listeners for free. So good!

SeasThyDay ,

Great content for any Marketer!

Love your show, David Lewis. Thanks for shining a light on thought leaders on your podcast.

Dalfonso619 ,

Awesome martech and marketing operations podcast!

Consistent quality content over the years

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