The Chat Bubble is a show about Messaging. We discuss messaging apps like Facebook Messenger, iMessage and WhatsApp - especially as a way for brands to communication with customers.
A secondary focus is brand messaging, the psychology of the pitch and best practices around sales and marketing.
The show combines interviews with shows discussing news and announcements about messaging channels and other companies in the space.
Podcasting + SMS Marketing
Using SMS is an opportunity for podcasts to greatly improve their advertising response rates and become a much more strategic space for brands to spend their ad dollars.
This episode introduces the idea and dives into how podcasts might implement the strategy.
Read more about this idea here. https://www.atmssg.com/blog/podcastings-opportunity-with-messaging
The free Facebook Messenger tool build into FB (that no one is talking about)
Facebook has built conversation and data collection into Facebook Ad Manager. It's a great capability, but no one is talking about it yet.
This episode talks about why this tool is important and how to add Facebook conversations into your Facebook Ads.
Text messaging campaigns for public health
Text messaging works really well in the public health space. In this episode we discuss why text messaging + public health are a match and details some successful, past campaigns that focus on flu shot finder via SMS, text message smoking cessation and query services during the Sandy Hurricane in NYC.
Messaging 101: What are the different approaches for messaging campaigns?
This episode is an overview of the different options for messaging campaigns and high level strengths and weaknesses for each.
Opt-in SMS Peer to peer SMS Text to donate Automated reminders/2FA Facebook Messenger WhatsApp
Messaging 101: What makes messaging different?
Messaging is part of the digital marketing space. Like every other discipline in digital marketing (Search, Social, Ads, Email, etc) messaging has unique aspects. Matching strategies to the unique advantages of the channel make it more likely that the strategy will be successful.
In this episode we review the unique aspects of messaging channels and how to think about strategies to match.
This might be the most important episode in the Messaging 101. All of the tips and best practice episodes that follow, build on the core ideas discussed here.
Facebook Kills the Messenger Discovery Tab
It seems like the Facebook Messenger platform is coasting to a stop with their latest change ending the Discovery tab. In this episode we discuss what's really going on. If this means Facebook is slowing the Messenger platform we review what caused the problems and lessons to take away from the demise.
Love this podcast
This is the best, Michael knows this stuff. Highly recommend!
Awesome show, highly recommend!
Michael and his guests provide some incredibly actionable and compelling content, spotlighting the absolute best tactics and latest trends to help you effectively utilize messaging apps as a way to grow your business.
Highly recommend listening and subscribing to The Chat Bubble if you want the knowledge AND mindsets to level up your Messenger game (and reach your overall business goals as a result)!