
22 min

EP49: Raising your profile – part one | Sarah Paterson | CommsPeople Small Spark Theory: a marginal gains approach to new business and marketing
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- Management
Many of the conversations I’ve been having with agencies over recent months have centred around marketing and new business resource. This is good news. It shows that we are looking forward and taking positive action to create better, more sustainable agency marketing practices. In particular, the biggest shift I have seen is agencies recognising the […]
Many of the conversations I’ve been having with agencies over recent months have centred around marketing and new business resource. This is good news. It shows that we are looking forward and taking positive action to create better, more sustainable agency marketing practices. In particular, the biggest shift I have seen is agencies recognising the […]
22 min