Lion's Share Marketing Podcast Fidelitas Development

Starting A Candy Company From Scratch 
In Episode 127 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the breaking news: Adobe’s Holiday Shopping Report shows that consumer spending has increased while prices have decreased. Jon shares the numbers from the report, but Tyler explains why he’s still pessimistic about shopping trends and the state of the economy.
Then Tyler introduces Erica Williams, Founder & CEO at Yumy Candy Company Inc.
Erica is an entrepreneur, health coach and candy lover who turned her passions into a fast-growing candy company called Yumy Candy.
In their conversation, Tyler and Erica talk about starting Yumy Candy from scratch, quantifying demand for an innovative product, and breaking into the US market after growing the company in Canada.
To end the episode, Erica shares her key takeaway for marketing leaders and entrepreneurs: just get started.
Timestamps
01:10: In the news: Adobe’s 2022 Holiday Shopping Report.
02:25 - Why Tyler is still pessimistic about shopping trends.
10:00 - This week’s guest: Erica Williams, Founder & CEO at Yumy Candy Company Inc.
10:12 - Starting a candy company from scratch.
15:45 - Quantifying demand for a new product.
20:27 - Getting quality feedback from consumers.
22:05 - Breaking into the US market.
33:45 - Reviewing the candy industry Super Bowl: Halloween.
35:40 - About the marketing team at Yumy Candy.
42:34 - Erica’s key takeaway: just get started.
Music
Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes

Q4 Marketing Deep Dive
In Episode 126 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the latest news: Facebook introduces Make-A-Video, an AI tool that generates videos from text. They talk about what this tool will provide marketing teams, and Jon shares why he’s not worried that AI will steal jobs from creatives.
Then Tyler introduces Nate Lagos, Director of Growth Marketing at Original Grain. 
In their conversation, Tyler and Nate have a Quarter 4 marketing deep dive. They talk about marketing strategies for the holiday shopping season, standing out from the crowd during Black Friday, and increasing the lifetime value of customers.
At the end of the episode, Nate offers his key takeaway for marketing leaders: be relentless, go harder, and pick up the pace.
Timestamps
00:59 - What’s in the News: Facebook introduces Make-A-Video, an AI tool that generates videos from text
8:12 - Featured Guest: Nate Lagos, Director of Growth Marketing at Original Grain
8:50 - Advice for marketing leaders who are looking for a new position
10:50 - Original Grain’s strategy ahead of Black Friday and Cyber Monday
16:35 - Standing out from the crowd during the holiday shopping season
19:22 - Forming strategic partnerships with major brands
21:50 - What channels are working for Original Grain?
23:08 - What content works on Facebook?
25:00 - Calculating and increasing the lifetime value of customers
32:30 - Key Takeaway: be relentless, go harder, and pick up the pace
34:25 - Outro
Music
Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
https://www.fidelitas.co

Explosive Retention Marketing Strategies
 
In Episode 125 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the latest news: direct-to-consumer brands can now buy ads on Amazon that drive traffic to the brand’s website. They discuss the potential benefits that this has for brands, like helping to guide buyers to your website. 
 
Then Tyler introduces this episode’s guest: Curt Staubach, Director of Marketing at True Shot Gun Club. 
 
In their conversation, Tyler and Curt talk about retention marketing strategies used at True Shot Gun Club and how they built an email list with more than 10 million subscribers. 
 
To end the episode, Curt leaves us with his key takeaway: stay consistent with your marketing strategy and treat marketing like a marathon. 
 
Timestamps 
01:10 -What’s in the News: direct-to-consumer brands can now buy ads on Amazon that drive traffic to the brand’s website 
06:20 - Featured Guest: Curt Staubach, Director of Marketing at True Shot Gun Club 
07:15 - About True Shot Gun Club 
07:50 - Building an email list of 10 million subscribers 
10:33 - Developing strategic partnerships with other brands 
12:50 - How 10 million email subscribers impact overall marketing strategy 
15:06 - Using contests as a retention marketing strategy 
18:22 - The technology behind True Shot Gun Club’s retention marketing 
21:51 - Fidelatis’s role in True Shot Gun Club’s retention marketing 
24:35 - Getting started with segmentation 
26:08 - Keeping a high open rate with high email send frequency 
28:30 - Most important KPIs in retention marketing 
30:32 - Key Takeaway: Be Consistent; Marketing is a marathon 
32:53 - Outro 
Featured Guests | Curt Staubach
LinkedIn
Lion’s Share Marketing Podcast
Learn More About Tyler & Jon
www.tylersickmeyer.com 
Need Marketing Help?  www.Fidelitas.co



Music Intro Music – Colony House – Buy “2:20” on iTunes 
Outro Music – Skillet – Buy “Lions” on iTunes

In Episode 124 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the latest news: Adobe acquires Figma for $20 billion. They discuss this acquisition's massive benefits to creatives and forecast what the coming years will hold for Figma.
Then Tyler introduces this episode’s guest, Doug Allan, founder of Calm Moment. Calm Moment is a CBD-infused beverage brand that hit markets this summer, focused on producing the highest quality CBD beverage in the world.
In their conversation, Tyler and Doug talk about the challenges of starting a beverage brand during a recession, how to take a product from 0 to 1, and how you can meet customers where they are.
To end the episode, Doug encourages marketers and entrepreneurs to make business growth a daily habit.
Timestamps
00:00 - Intro
01:20 -What’s in the News: Adobe acquires Figma for $20 billion
05:38 - Featured Guest: Doug Allan, Founder of Calm Moment
5:55 - What is Calm Moment?
8:40 - Doug describes the results after 6 weeks on the market
12:00 - Taking a product from 0 to 1
16:35 - Doug’s background in wine marketing and entrepreneurship
27:30 - Impacts of the recession on CPG brands
29:40 - What’s next for Calm Moment to go from 2 to 10
33:30 - Calm Moment’s marketing strategy
41:00 - Key Takeaway
45:18 - Outro
Featured Guests | Doug Allan
LinkedIn
Lion’s Share Marketing Podcast
Learn More About Tyler & Jon
www.tylersickmeyer.com 
Need Marketing Help?  www.Fidelitas.co


Music
Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes

Strategies for Post-Pandemic Performance Marketing
In Episode 123 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Google’s launch of Performance Max (PMax), which will go into effect this September. They explain how PMax rolls multiple Google apps into one platform, allowing marketers to manage campaigns from one location and leverage Google’s machine learning to maximize their creative ability. 
Then Tyler introduces Bobby Macauley, Director of Performance Marketing at ALOHA. Bobby explains his role at ALOHA and how Hawaiian culture influences the company’s culture and products. 
In their discussion, Tyler and Bobby examine recent trends and changes in performance marketing as Bobby shares his favorite marketing tools and strategies post-Covid. 
To end the episode, Bobby gives his key takeaway: “test everything… keep testing”, and talks about the importance of testing in performance marketing. 
Timestamps
00:00 - Intro 
01:05 -What’s in the News: Google Performance Max 
04:50 - Featured Guest: Bobby Macauley, Director of Performance Marketing at ALOHA 
05:12 - Bobby explains the story of ALOHA and his role at the company 
07:49 - Changes in performance marketing since Covid 
11:05 - The effects of iOS 14.5 on digital marketing and the need for attribution software 
13:50 - What’s working right now in performance marketing 
17:45 - Bobby’s favorite marketing software 
21:00 - Advice for new media buyers in light of recent changes 
23:20 - The biggest mistakes in performance marketing 
26:20 - What’s next in performance marketing? 
29:50 - Key Takeaway 
31:10 - Outro Music
Music:
Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes

Marketing Agency Red Flags with John Doherty
In Episode 122 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the upcoming addition of a cheaper, ad-supported Disney Plus subscription tier. Listen as Tyler and Jon weigh the potential pros and cons of the types of ads Disney will display and how this could make them the highest earning streaming platform.
Then Tyler introduces John Doherty, a digital marketer and founder of Credo. During his interview, John discusses the path he took that led to him founding Credo, why companies are looking more toward utilizing agencies rather than employing full marketing teams, and some red flags to look for if you’re a client.
John discusses what separates the winners from the losers among agencies looking for new clients and why being creative with your client’s ad budget is vital in our current economy.
Finally, hear John explain his strategies for growing Credo, what he believes separates the marking amateurs from the marketing professionals, and what he would look for when hiring an agency.
Timestamps

00:00 - Intro
01:50 - Ad-Supported Disney Plus
13:43 - John Doherty, Founder of Credo
24:32 - Winners and Losers
31:40 - Growing Credo
42:40 - Key Takeaway
47:54 - Outro
 
Music:
Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes