328 episodes

This is the entrepreneurial education I wish I’d had. A few years ago, I thought I'd made it as a Founder. My app was topping the charts, I was winning awards, having drinks with the Queen at Buckingham Palace (she laughed at one of my gags, sure), but as my business started to fail, I realised I had so much more to learn. The trouble was I found most business chat too stuffy, surface level or braggy so I started Secret Leaders to get behind the mask of entrepreneurship. I speak with the best Founders and business experts to learn how great companies are built - especially the things that normally get left out, like their mistakes. We cover the most important stuff, from fundraising to hiring, habits to mindset, so you can learn how to build a successful business. And no, you don’t need to get into an ice bath at 5am either...
https://www.instagram.com/danmurrayserter
https://twitter.com/danmurrayserter
https://uk.linkedin.com/in/danmurrayserter
Contact: hello@secretleaders.com

Secret Leaders with Dan Murray-Serter Kindling Media

    • Business
    • 4.5 • 20 Ratings

This is the entrepreneurial education I wish I’d had. A few years ago, I thought I'd made it as a Founder. My app was topping the charts, I was winning awards, having drinks with the Queen at Buckingham Palace (she laughed at one of my gags, sure), but as my business started to fail, I realised I had so much more to learn. The trouble was I found most business chat too stuffy, surface level or braggy so I started Secret Leaders to get behind the mask of entrepreneurship. I speak with the best Founders and business experts to learn how great companies are built - especially the things that normally get left out, like their mistakes. We cover the most important stuff, from fundraising to hiring, habits to mindset, so you can learn how to build a successful business. And no, you don’t need to get into an ice bath at 5am either...
https://www.instagram.com/danmurrayserter
https://twitter.com/danmurrayserter
https://uk.linkedin.com/in/danmurrayserter
Contact: hello@secretleaders.com

    Resident Advisor: Bootstrapping a Global Music Empire - Nick Sabine

    Resident Advisor: Bootstrapping a Global Music Empire - Nick Sabine

    • 1 hr 15 min
    My Favourite Failure: How a Navy SEAL Transforms Failure into Opportunity - Alden Mills

    My Favourite Failure: How a Navy SEAL Transforms Failure into Opportunity - Alden Mills

    In the face of failure, do you quit or persevere?
    Alden Mills, a former Navy SEAL who has navigated the ups and downs of entrepreneurship. Alden shares the invaluable lessons he learned about failure during his time in the SEALs and how he applied them to his business ventures.
    From the brink of bankruptcy to generating nearly $100 million in sales, Alden's journey is a testament to the power of resilience and the importance of staying connected to your passion and purpose.

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    • 24 min
    Everything you need to know about building a personal brand - Chris Donnelly

    Everything you need to know about building a personal brand - Chris Donnelly

    Success isn't just about having a great product or service.

    You know that standing out in a crowded market is tough. But what if you could cut through the noise and build a loyal following that drives real results for your business? Enter the power of personal branding.
    Chris Donnelly, Founder of Verb and Lottie, shares his insights on leveraging your personal brand to supercharge your entrepreneurial journey. With over 35 million content views per week, Chris has cracked the code on authentic, impactful personal branding.
    And it’s true, building a strong personal brand isn't easy. It requires consistency, vulnerability, and a willingness to experiment.

    But if you do it right; you will find an enormous amount of opportunities. If you want to start a new side hustle, you’ll have a jump start. If you want to fill a role in your company, you’ll have countless applications, and if you want to climb the corporate ladder, you’ll be getting a little more attention.

    Whether you're a seasoned Founder or just starting out, this episode will equip you with the mindset and tactics to build a personal brand that doesn't just get attention, but drives meaningful results. 






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    • 1 hr 24 min
    My Favourite Failure: The dangers of diversification - Emmanuel Arnaud

    My Favourite Failure: The dangers of diversification - Emmanuel Arnaud

    What happens when a successful home exchange company tries to launch a rental business?
    Emmanuel Arnault, CEO of Home Exchange, shares his experience of investing a million dollars in a new rental venture that ultimately failed. Emmanuel dives into the strategic mistakes they made, the challenges of balancing a flagship business with a new side project, and the important lessons he learned about leadership and resource allocation along the way.
    From the initial planning stages to the final decision to pull the plug, He discusses the importance of adapting one's leadership style as a company grows and the pitfalls of relying too heavily on intuition when launching a new venture.

    Sponsors
    Vanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleaders
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    Sign up here: https://secretleaders.email/.
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    • 15 min
    Jake Humphrey- Is High Performance Really About Achievement?

    Jake Humphrey- Is High Performance Really About Achievement?

    Can you achieve high performance without losing yourself?
    Jake Humphrey, top sports broadcaster, believes the key to high performance is inner contentment.
    He shares his radical approach to happiness and achievement. From overcoming bullying to battling imposter syndrome, he's learned that true success isn't about accolades, but about being true to yourself.
    Through personal stories and practical tips, Jake offers a roadmap for redefining success on your own terms. Discover the mindset shifts and daily practices that have transformed his relationships, career, and sense of purpose.
    Whether you're an entrepreneur seeking balance or just someone craving a more fulfilling path, Jake's insights will challenge your assumptions and inspire you to prioritise joy. Tune in to unlock a new level of performance and satisfaction in all areas of life


    Sponsors
    Vanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleaders
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    Sign up here: https://secretleaders.email/.
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    • 1 hr 10 min
    My Favourite Failure: How Knockoffs Killed the Leisure Suit Revolution - Jerry Rosengarten

    My Favourite Failure: How Knockoffs Killed the Leisure Suit Revolution - Jerry Rosengarten

    Jerry Rosengarten is a seasoned, serial entrepreneur and designer who, somewhat unexpectedly, created a revolution in menswear when he designed the leisure suit. However, the leisure suit's success was short-lived. Jerry reveals how knockoffs and cheaper fabrics flooded the market, ultimately leading to the downfall of his business.
    Through his experiences, Jerry imparts valuable lessons for entrepreneurs, emphasising the importance of pivoting in the face of challenges and having a reliable "drizzler" – a steady source of income to fall back on during tough times. His story serves as a reminder that even the most promising ventures can unravel, and adaptability is key to long-term success.



    Sponsors
    Vanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleaders
    Personio - all in one HR platform: https://personio.com/secretleaders
    --
    Newsletter
    Sign up here: https://secretleaders.email/.
    You can find our historic newsletters here: https://www.secretleaders.com/episodes.

    • 8 min

Customer Reviews

4.5 out of 5
20 Ratings

20 Ratings

obacker19 ,

Energizing, Illuminating and Insightful! 👏👏👏

Regardless of where you are on your entrepreneurial journey - this is a must listen! Dan and his guests do an incredible job mapping out the critical capacities you need to build if you want to scale your organization through bull and bear times - while balancing a life worth living in the process. Highly recommend listening and subscribing!

BOZAYDINLI ,

Interesting, engaging & insightful, what else can you ask for

We often idolize successful entrepreneurs and many people think it is all sunshine & butterflies in the world of tech, innovation and entrepreneurship. However as an entrepreneur myself I know that there is more failure than we want to admit and often great success comes at great cost. This is a fantastic show giving you real stories untold and learnings that are golden from very brave, brilliant entrepreneurs.

anastasiaconto ,

Most entertaining business podcast

As an aspiring techie and student this podcast has been an amazing listen, unique, funny, engaging. BIG THUMBS UP

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