The Wellness Business Podcast Karen Pattock and Kathleen Legrys

We often hear from coaches that one of their biggest challenges comes when they try to figure out the tech in different aspects of their business. A question that we received from a coach recently actually was our inspiration for this episode. She said, “How do I actually DO the technical aspect of a freebie? Connecting the online pieces?” 
That’s why we knew we had to dedicate an episode to this topic to make it super simple for you to have a flawless freebie delivery. Each step that we cover builds on the last step and by the time we finish this episode you’ll discover that it isn’t nearly as complicated or technical as you may have thought.
 
In this episode, we tackle the technical process necessary to deliver a freebie to a new email subscriber. By breaking down each step, we demystify the technical aspects, revealing a straightforward path to successful freebie implementation in any coaching business.
 
In this episode you’ll discover – 
The 7-step tech-friendly freebie delivery process that we personally use in our businesses and teach our clients for flawless delivery The purpose of a follow-up email sequence and why, when designed correctly, it’ll lead to more paying clients Why this rinse-and-repeat process, once implemented the first time, makes future lead magnets a breeze to set up  
Ready to design your freebie delivery process? Let’s dive in!
 
Links included – 
wbwaitlist.com - https://www.thewellnessbusinesspodcast.com/enroll/
 
Episode 314 - Supercharging Your List Building: 5 Vital Elements for High-Converting Freebies - https://www.karenpattock.com/high-converting-freebies-episode-314/
 
Links/Resources:
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
 
Karen’s Instagram - www.instagram.com/karenpattock/
 
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
 
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

One of the most impactful ways I attracted clients when I was a health coach was by hosting a monthly live online wellness workshop. It was truly one of the foundational pieces of my marketing strategy back then and in my opinion it’s still a very viable strategy for coaches looking to grow their email list and consistently enroll clients into their paid programs.  
In this episode, we delve into the strategy of transforming live online wellness workshops into evergreen assets for marketing and client enrollment. We’re covering a common question about pre-recording workshops for an evergreen model, exploring the benefits and considerations associated with this decision. 
In this episode you’ll discover – 
The two most common evergreen workshop options and the pros/cons to each The single most overlooked ‘must-have’ before implementing either option to increase overall conversion rates Understanding the benefits and considerations of each approach in terms of list building, conversion rates, and setup complexity. Let’s dive in. Grab your earbuds and let’s chat all things evergreen workshops.
Links mentioned in episode:
Karen’s done-for-you Workshops - https://www.karenpattock.com/workshops-the-ultimate-fast-track/
Coupon Code: PODCAST25
 
Links/Resources:
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
 
Karen’s Instagram - www.instagram.com/karenpattock/
 
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
 
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

Confidence is the cornerstone of success, and this is certainly the case for health coaches who want to help people reach their goals and overcome challenges.  It’s easy to feel a lack of confidence when you’re starting something new, and it’s quite normal, so today we’re sharing 5 strategies you can use to boost your confidence as you work on building your business.  
 
Here's what you’ll discover in this episode: 
One of the top mistakes coaches make that stifle their confidence  The most important thing you can do right now if you want to feel more confident  How to tap into the power of others who understand what you are trying to do, so you have a support system How to get a boost of confidence on the days when you feel like you need it the most  
As health coaches, we empower others to make positive changes, but it's equally important to nurture our own personal growth along the way. 
 
Tune in to learn our top 5 strategies for feeling more self-assured as a health coach. 
 
 
 
 
 
Links/Resources:
Wellness Business Accelerator VIP Wait List: 
www.wbwaitlist.com
 
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
 
Karen’s Instagram - www.instagram.com/karenpattock/
 
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
 
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

We haven’t done an Ask Us Anything episode in a while, so we thought this would be a good time to bring it back. This is where we answer questions health coaches either posted in our Facebook groups, on social media or emailed us about.  
 
We have 3 questions we’re answering today including:
How much content to share without giving away everything for free How we work as business partners when it comes to sharing income, expenses, etc.  Is it better to offer a free or paid in-person workshop    
 
We hope one of these questions have been on your mind too or maybe our answers will help you in the future with some of your plans as you create content to share, run workshops or possibly form a collaboration or partnership down the road.   
 
Links to Resources: 
 
Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/
 
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
 
Karen’s Instagram - www.instagram.com/karenpattock/
 
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
 
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

Many coaches fall into the trap of creating a lead magnet that is designed for the masses for the sake of list growth vs. a niche-specific option that will only attract the right people that are perfect for their program.
 
In this week’s episode, we’re discussing the lead magnet-niche connection. More specifically how to audit your lead magnet to confirm it is closely aligned with your ideal clients so it’s an attractive way of getting them on your email list. 
 
When we work with our clients more often than not we help the coach make tweaks that not only quickly attracts their dream clients but also improves their overall list-building conversion rates within 30 days. 
 
We thought it would be a good idea to share our process with you here so you can quickly do your own audit to improve your list-building results.
 
In this episode you’ll discover:

How to determine on your niche to ensure clarity on who you help, how you help, and the transformation you offer The key to align your lead magnet by choosing one that specifically resonates with your niche audience, serving as a stepping stone towards enrolling in your coaching services Our 6-step audit process that you can use to evaluate your lead magnet against five key criteria: awareness of client challenge, relevance to your program, potential for quick wins, connection to your program, and clarity in title and promotion.  The key to monitoring your results for consistency and conversions  Tune in to find out how you can audit your own lead magnet and take the necessary steps to improve it for higher conversions.
Links mentioned during the episode:
Wellness Business Accelerator VIP Waitlist – wbwaitlist.com

3 Simple Steps to Nailing Your Niche https://www.thewellnessbusinesspodcast.com/episode216/
 
Create an Irresistible Client-Attracting Freebie in 60 Minutes – A Lead Magnet Template for Coaches
https://www.karenpattock.com/lead-magnet-template
 
 
Links/Resources:
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
 
Karen’s Instagram - www.instagram.com/karenpattock/
 
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
 
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

Many of the listeners of this podcast have been building their wellness businesses for years which means that they’ve also been building their email list. Building an email list should be a top priority every day because your subscriber list will translate into more sales than anything else in your business. 
 
If you’ve been at it for a while, you may have noticed that as your email list grows, your open and click-through rates go down. That’s completely normal as your list gets bigger. 
 
A couple of years ago Karen did a major clean-up of her email list. Anyone that hadn’t opened an email in the most recent 4 months was sent two separate emails asking them if they wanted to stay on her list. If they didn’t reply or decided to leave they were removed from my list. Anyone that clicked the link indicating they wanted to stay was reactivated and continued on with her. 
 
It felt great to get her list cleaned up and that definitely improved her open and click-through rates. Then she took it one step further by creating a 4-week re-engagement campaign to reinvigorate her list even more.
 
In this episode, you’ll discover –
A 4-phase re-engagement strategy that can be implemented over a four-week period that your email subscribers will find irresistible Why running this rinse-&-repeat campaign two times per year will be instrumental in improving your delivery and engagement rates for the entire 12-month period Practical guidance on implementing a re-engagement campaign of your own to revitalize subscriber engagement Actionable tips for tracking and analyzing key metrics to measure the success of the re-engagement campaign Ready to dive in? Let’s do this!
 
Links/Resources:
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
 
Karen’s Instagram - www.instagram.com/karenpattock/
 
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
 
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/