269 episodes

The Wellness Business Podcast was created specifically to focus on the core principles of building a profitable wellness business. Each weekly podcast episode is filled with action steps and case studies dedicated to one core principle of business to get new clients, grow a responsive email list, increase brand awareness, generate more income, launch new products and learn the latest social media strategies.

The Wellness Business Podcast Karen Pattock and Kathleen Legrys

    • Business
    • 4.8 • 196 Ratings

The Wellness Business Podcast was created specifically to focus on the core principles of building a profitable wellness business. Each weekly podcast episode is filled with action steps and case studies dedicated to one core principle of business to get new clients, grow a responsive email list, increase brand awareness, generate more income, launch new products and learn the latest social media strategies.

    EP258: How to Get More Health Coaching Clients

    EP258: How to Get More Health Coaching Clients

    You’re ready to start helping people as a health coach, but how do you actually get clients?
     
    Most of the certification programs don’t teach a lot about the marketing piece of running a business, but without a marketing strategy, you won’t have clients or a business. The good news is that it doesn’t have to be complicated. 
     
    In this episode, we are sharing 3 steps to getting more health coaching clients, and when you implement what we teach, you will start to build momentum and get clients enrolling in your programs.  
     
    We explain each step and share examples, so you’ll know how to take action.  
     
    STEP 1. Have A marketable ideal client - your niche. 
     
    STEP 2. Be able to communicate the BENEFITS of your program and the problem it helps solve. 
     
    STEP 3. Promotion - Invitations to work with you (in a non-salesy way).  
     
    Tune in to discover how to use these 3 simple steps in your business and watch what happens.
     
    Links/Resources mentioned on the show:
     
    Wellness Business Accelerator: http://www.wellnessbusinessaccelerator.com/
     
    Links to Resources: 
     
    Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
     
    Karen’s Instagram - www.instagram.com/karenpattock/
     
    Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
     
    Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

    • 22 min
    EP257: 5 Types of Free Offers to Grow an Email List Full of Ideal Clients

    EP257: 5 Types of Free Offers to Grow an Email List Full of Ideal Clients

    There are all kinds of different free resources you can use to grow your email list and today we are covering 5 of the most common and most popular ones.    
     
    Before you decide on the type of freebie you want to create, it's important to keep a couple of things in mind: 
    The topic and title of your freebie are WAY more important than the format you use (a PDF guide vs. video series for example) because your free offer should provide a small solution to a problem or struggle you know your ideal clients have.   
    Your freebie should directly relate to your paid program and what you offer. So, as you toss around ideas for what to put together, ask yourself if it ties into your coaching program in a logical and seamless way.    
    In this episode of The Wellness Business Podcast, you'll learn: 
     
    The simplest and easiest type of free offer you can create on your own  The best format for testing your freebie title and topic  The freebie option that will accelerate your email list growth the fastest  
    Tune in to discover which type of free offer might be best for you AND your audience right now, so you can start growing your email list now. 
     
    Links/Resources mentioned on the show:
     
    Wellness Business Accelerator: http://www.wellnessbusinessaccelerator.com/
     
    Links to Resources: 
     
    Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
     
    Karen’s Instagram - www.instagram.com/karenpattock/
     
    Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
     
    Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

    • 20 min
    EP256: 6 Elements of a Profitable Workshop

    EP256: 6 Elements of a Profitable Workshop

    Workshops are a fantastic way to build your email list and enroll clients into your paid program. The key to a profitable workshop is that it contains 6 specific elements. If any one of these elements are missing from your presentation chances are your workshop will not convert well and will ultimately result in lost sales and we don't want that. 
     
    In this week's episode we're covering:
    The 6 elements of a profitable workshop (this blueprint has been time-tested through 200 presentations) A breakdown of each key workshop element and why it's important How you can put this blueprint into action by creating your own profitable workshop.   
    If you have had questions about creating a wellness workshop that converts into paying clients, you’ll want to tune in to this episode.
     
    Links/Resources mentioned on the show:
     
    6 Elements of a Profitable Workshop Freebie: http://www.karenpattock.com/elements-profitable-workshop
     
     
    Links to Resources: 
     
    Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
     
    Karen’s Instagram - www.instagram.com/karenpattock/
     
    Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
     
    Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

    • 18 min
    EP255: 4 Types of Email Sequences to Increase Sales

    EP255: 4 Types of Email Sequences to Increase Sales

    As an online business owner, you should always be planning and thinking about how you can enroll more clients and/or make more sales. One of the easiest ways to do this is through various email sequences that either build momentum, warm up and nurture your followers, or actually do the selling for you. 
     
    In this episode we're covering 4 different types of email sequences that will absolutely increase sales over time.
     
    You'll discover:
    4 types of email sequences that have been proven to increase program sales How many emails should be included in each email sequence for maximum impact Why including these email sequences 30-60 days prior to your launch will improve your conversion rate Our #1 recommendation to build momentum and excitement for your upcoming sales, (leading to more people enrolling as soon as the doors open)  
     
    Links/Resources mentioned on the show:
     
    Follow Up Email Sequence Swipe Copy: http://www.karenpattock.com/follow-up-email-sequence
     
    Episode 172 – A Simple and Free Strategy to Increase Interest in Your Programs: https://www.thewellnessbusinesspodcast.com/episode172/
     
    Links to Resources: 
     
    Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
     
    Karen’s Instagram - www.instagram.com/karenpattock/
     
    Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
     
    Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

    • 22 min
    EP254: Which is Better… Promoting Your Program or a Discovery Call for More Sales

    EP254: Which is Better… Promoting Your Program or a Discovery Call for More Sales

    Last week, a brand new health coach posted a question in Karen’s Customer Support  group that we loved because it's a question we often get asked by health coaches.
     
    She wanted to know whether it's better to promote her program at the end of a workshop or should her call to action be sending people to book a discovery call with her.
     
    In this episode we'll share our 5-step formula for which makes the most sense for your wellness business. 
     
    You’ll discover:
    5 simple questions to ask yourself to determine if it's better to promote your program or a discovery call for more sales The price cutoff that shouldn't require a discovery call option to enroll new clients into your paid program The difference between promoting to a cold audience vs. a warm audience and what is required to get each audience to feel comfortable in joining your coaching program  
    If you’ve wondered what you should promote at the end of your workshop, this episode is for you!
     
    Links/Resources mentioned on the show:
     
    Episode 24 – How to Lead a 1 on 1 Discovery Call that Results in the Client Saying Yes: https://www.thewellnessbusinesspodcast.com/episode24/
     
    Karen’s wellness workshop sample: karenpattock.com/wellness-workshops-sample/
     
    Links to Resources: 
     
    Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
     
    Karen’s Instagram - www.instagram.com/karenpattock/
     
    Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
     
    Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

    • 17 min
    EP253: 4 Ways To Dial In Your Marketing Message Leading To More Clients

    EP253: 4 Ways To Dial In Your Marketing Message Leading To More Clients

    Now, more than ever, it's important to be crystal clear in your marketing message of who you help and how you help.
     
    So many coaches that we work with believe that the more people they market to the more customers they'll get. While on the surface this seems like a reasonable conclusion the reality is it's the exact opposite.
     
    A better strategy is to identify your ideal client identity - the people who will most benefit from what you're offering-and create programs and marketing messages that appeal just to them. If you build something they love they'll spread the word for you and become your biggest raving fan.
     
    In this episode of The Wellness Business Podcast you'll discover:
    4 Ways To Dial In Your Marketing Message Leading To More Clients Why reducing your overall customer pool will actually lead to more paying clients The importance of creating a marketing message that appeals to your ideal clients and leaves them wanting to learn more about what you do  
    If you want to start attracting your ideal clients, listen in to learn how to dial in your marketing message and niche.
     
    Links/Resources mentioned on the show:
     
    Crafting Your Marketing Message Freebie: https://www.karenpattock.com/craft-marketing-message/
     
    Episode 245 – 5 Ways To Overcome The Email Open Tracking Issue Due To The iOS15 Update: https://www.thewellnessbusinesspodcast.com/episode245/
     
    EP 252 – Why We Stopped Running Facebook Ads And What We Are Doing Instead: https://www.thewellnessbusinesspodcast.com/episode252
     
    Wellness Business Accelerator Waitlist: wbwaitlist.com
     
    How To Identify Your Ideal Client Part 1: https://www.thewellnessbusinesspodcast.com/episode163/
     
    How To Identify Your Ideal Client Part 2: https://www.thewellnessbusinesspodcast.com/episode164/
     
    How To Identify Your Ideal Client Part 3: https://www.thewellnessbusinesspodcast.com/episode165/
     
    Links to Resources:
     
    Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
     
    Karen’s Instagram - www.instagram.com/karenpattock/
     
    Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
     
    Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

    • 19 min

Customer Reviews

4.8 out of 5
196 Ratings

196 Ratings

Health_ Coach ,

If you have a wellness business then you need to listen to this podcast!!

If you have a wellness business then you need to listen to this podcast!! It's full with insightful content and practical advice

Mridu Parikh ,

A must-listen podcast!

Karen and Kathleen are awesome hosts full of valuable insights and experiences. Their advice is always practical and relatable which is both inspiring and motivating. You’ll get something out of every episode to grow your wellness business. Don’t think twice - subscribe now!

EricaBushwell ,

Awesome podcast, great hosts.

This podcast is amazing! There is so much valuable and insightful advice given regarding wellness and business. Karen and Kathleen are a great duo that offer positivity. The hosts and expert guests offer insightful advice and information that is helpful to anyone that listens!

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