38 episodes
Brilliant Branding Phil Davis and Liz Hiemstra
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- Business
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4.8 • 4 Ratings
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Brilliant Branding shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the pivot point of an organization, the why behind each business to help build a more clear, cohesive and compelling brand image.
Guests will include authors, industry thought leaders, linguists, graphic designers, digital strategists and other experts to provide a holistic approach to building your brand. If you have ever struggled to explain or clarify your business, this show will supercharge your identity so you can outshine your competition.
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Finding Brandable Domain Names for Your New Business
When it comes to naming your new business, finding that exact matching, brandable domain name, is perhaps the most difficult challenge.
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Naming a Tech Company - Six Steps to Branding Success
Naming a tech or IT company is a challenge, given the crowded marketplace and need for clear messaging. Today's episode focuses on six key steps that provide a proven process for developing clear and compelling brand names for your IT startup or rebrand.
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Rebranding Your Non Profit Organization - 5 Steps to Success
Rebranding a non profit organization requires a proven process to keep the project on track.
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Naming a Financial Services Company - Tips and Techniques
Naming a financial services company runs the gamut from conservative names (e.g. United Trust & Associates) to the more current strategies such as Mint, Nutmeg and Ally.
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The Company Branding Process - 10 Steps to Success
The company naming process doesn't have to be a clouded mystery. This week's show takes you inside our proven naming and branding process, step by step, to show you expert tips to naming your company.
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Encore: What is company branding? The good, the bad, the brilliant.
Company branding is one of the most important, yet misunderstood, phrases in all of marketing. Discover the difference between meaningful brand marketing and meaningless double speak. In this episode we'll discuss...