158 episodes

eCommerce tips, tricks, strategies, and tactics to help new and experienced eCommerce retailers start, launch or grow their eCommerce Business. If you like eCommerceFuel, Shopify Master, Tropical MBA, Build My Online Store or eCommerce Momentum, you'll love The Business of eCommerce. Video version, full transcripts, and show notes are available at http://businessofecommerce.fm/

Business of eCommerc‪e‬ Charles Palleschi

    • Entrepreneurship
    • 5.0 • 43 Ratings

eCommerce tips, tricks, strategies, and tactics to help new and experienced eCommerce retailers start, launch or grow their eCommerce Business. If you like eCommerceFuel, Shopify Master, Tropical MBA, Build My Online Store or eCommerce Momentum, you'll love The Business of eCommerce. Video version, full transcripts, and show notes are available at http://businessofecommerce.fm/

    Whitehat link building for eCommerce (E158)

    Whitehat link building for eCommerce (E158)

    * Jeff Oxford* Founder and CEO of 180 Marketing







    Show Notes







    * eCommerce SEO is a different scale and size* Link build strategies* Product Reviews* HARO - Help a reporter* Guest Posts* Reach out, send your bio* Top blog lists* Budget* $100 per link - Bad* $200-300 - More common whitehat links* Send examples of past links* Ask if they own the blogs







    Sponsors:







    * Prisync* Spark Shipping







    Links:







    * https://www.180marketing.com/* https://linkhunter.com/







    Transcript:







    Charles (00:00):







    In this episode of the Business eCommerce I talk with Jeff Oxford about whitehat link building for e-commerce. This is a business of eCommerce episode 156.







    Charles (00:20):







    Welcome to the business of e-commerce the show that helps e-commerce retailers start launch and grow their e-commerce business. I'm your host, Charles Palleschi with Jeff Oxford. Jeff is the CEO and founder of one 80 marketing and SEO company focused exclusively on SEO and content marketing for e-commerce businesses. As Jeff on the show today, talk about link building specifically for e-commerce businesses. There's definitely some nuances that make link building different when it comes to e-commerce. So I think he really digs into that and this is his focus. So he brings some great tips that I think really everyone should listen to. It's something that link building isn't talked about that often it's something that I think a lot of folks kind of focus more on the on-page more and some, some other factors when it comes to SEO. But I think link building really is one of the keys to making your SEO strategy work.







    Charles (01:14):







    And Jeff really goes deep and specific when it comes to e-commerce link building. So I think you should watch the entire show. He gives three strategies on how to build links and some concepts on budget. And we should be looking at if you're thinking of getting into us. So let's get into the show and listen right to the end. He also talks about his product which I think is actually great. You should check out I'll link to in the show notes. So let's get into the show. Hey Jeff, how are you doing today? I







    Jeff (01:42):







    Am doing great. Charles, how about yourself?







    Charles (01:45):







    Doing good. Thanks for coming on the show.

    • 46 min
    Where to Focus your Time and Attention (E157)

    Where to Focus your Time and Attention (E157)

    https://www.youtube.com/embed/z4z8RbHnUUA









    * Chloe Thomas* Author & Host of eCommerce MasterPlan







    Show Notes:







    * Think in quarters* Focus on 3 things* Traction - https://amzn.to/3tJZ1Y1* The 12 Week - Year https://amzn.to/373dIvk* eCommerce Marketing: How to Get Traffic That BUYS to your Website - https://amzn.to/3a8Hy3B* Productive Planner - https://amzn.to/2Z4XDRA* The Customer Master Plan Model* Customer Journey* Themes* Traffic* Conversion Rate* AOV







    Sponsors:







    * Prisync* Spark Shipping







    Links:







    * https://www.brandox.com/ecommerce-masterplan







    Transcript:







    Charles (00:00):







    In this episode of the business. E-Commerce I talk with Chloe Thomas about choosing where to focus your time and attention. This is a business e-commerce episode, 158. Welcome to the business of eCommerce the show that helps e-commerce retailers start launch and grow your eCommerce business. I'm your host, Charles Palleschi and I'm here today with Chloe Thomas. Chloe is an author and the host of the eCommerce Masterplan Podcast, where they provide online training, advice and information for growing e-commerce businesses on the show. Me and Chloe go really deep into the topic of mindset and specifically choosing where to focus your time and attention and how to focus that attention. I think this is super helpful for anyone, and this is a big topic that I think this is often overlooked and it's really one of those things. If you get this right, it doesn't just have linear effects, but it also kind of multiplies and it, it can really move the needle. So super interesting interview is a bunch of book recommendations that I definitely think you should check out and I'll drop those all in the show notes. So let's get right into the interview. So, Hey Chloe, how are you doing today?







    Chloe (01:14):







    I'm good. Charles, so it was great to be here getting to talk to you about all things e-com







    Charles (01:19):







    Yeah. I love having also another podcast or on the show. You are the whole, you're an author, right? But also the host of the e-commerce master plan.







    Chloe (01:29):







    I am, yeah, yeah. Hosted the e-commerce most fun podcast, which is a we're in a few retailers and of the keep optimizing podcast where we focus on a different marketing method each month with mainly supplier side guests and experts. So, so yeah. Podcasting seems to take up a huge amount of my time these days.







    Charles (a href="https://www.rev.com/transcript-editor/Edit?

    • 36 min
    What causes exponential growth? (E156)

    What causes exponential growth? (E156)

    https://www.youtube.com/embed/GyD6cHnjfdA









    * Dr. James Richardson* Founder of Premium Growth Solutions







    Sponsors:







    * Prisync* Spark Shipping







    Links:







    * Ramping Your Brand* Premium Growth Solutions







    Bio:







    Dr. Richardson is the founder of Premium Growth Solutions,a strategic planning consultancy for early-stage consumer- packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped more than 75 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, Kraft Foods, ConAgra Brands, and Frito-Lay as well as emerging brands such as Once Upon a Farm, Peatos, Ithaca Hummus, Mother Kombucha, Rebel Creamery, zaca recovery, and others.







    James is the author of Ramping Your Brand: How to Ride the Killer CPG Growth Curve, the #1 Best-seller in Business Consulting on Amazon. He also hosts his own podcast—Startup Confidential, and his thoughts appear regularly in industry publications such as Foodnavigator.







    Transcript:







    Charles (00:00):







    In this episode of the Business of eCommerce. I talk with Dr. James Richardson about what causes exponential growth. This is a business of eCommerce episode, 157.







    Charles (00:20):







    Welcome to the business. E-Commerce the show that helps e-commerce retailers start launch and grow the e-commerce business. I'm your host, Charles Palleschi. And I'm here today with Dr. James Richardson. James is the founder of premium growth solutions, a strategic planning consultancy for early stage consumer packaged good brands as a professionally trained cultural anthropologist turned business strategist. He has helped wasn't 75 CPG brands with the strategic plans. Some of those brands include read them off air Hershey's general mills, Kraft food. Frito-Lay a list goes on how he's helped a lot of brands. And he's super interesting take on growing the business and what to really focus your time and attention on. And I think that's the big thing here on. If you really want to double down, he kind of talks about here's the exact segment and here's how you should find that segment and who should be focusing on. So I think that part's super helpful on really kind of nailing who to focus on if you want to be able to really scale your business and see that year over year exponential growth. So let's get into the show and I think he has some great tips. Also, he links to his book at the end that we'll link in the show notes. So let's check that out. So, Hey James, how you doing today?







    James (01:32):







    I'm good. How are you doing Charles?

    • 41 min
    How to Get Started Outsourcing Customer Support (E155)

    How to Get Started Outsourcing Customer Support (E155)

    https://www.youtube.com/embed/6JKRRdXpX9s









    * Jim Coleman* Co-Founder of xFusion







    Sponsors:







    * Prisync* Spark Shipping







    Links:







    * https://www.xfusion.io/* https://www.linkedin.com/in/jim-coleman/* https://www.linkedin.com/company/xfusion-support/* https://twitter.com/jim_coleman1* https://twitter.com/Groove_Jar







    Transcript:







    Charles (00:00):







    In this episode of the business. E-Commerce I talk with Jim Coleman about how to get started outsourcing customer support. This is the business of e-commerce episode, 155.







    Charles (00:18):







    Welcome to the Business of eCommerce. The show that helps e-commerce retailers to start, launch and grow their e-commerce business. I'm your host Charles Palleschi and I'm here today with Jim Coleman. Jim is a co-founder of X fusion where they provide outsourced customer support for e-commerce businesses. I asked him on the show today to talk about if you're a founder and you're thinking of hiring your first support person or outsourcing support, what are some of the do's and don'ts and what are some things you should absolutely do to make your first support hire or outsource successful? You works with a lot of e-commerce retailers. So I think he brings some great advice to the table and has some great tips out. So let's get into the show and if you have any questions, leave in the show notes and I can forward them over to Jim. So let's get into this. So Hey Jim, how you doing today? Good, Charles, how are you? Good. Awesome. I have you on the show. I'm excited to dig into the topic of customer support and outsourcing. It's very near and dear to my heart. So, so real quick, what do you, so you run an agency. Oh, so I was saying support essentially, right?







    Jim (01:31):







    We do. Yeah, it's called X fusion.io. And we, we provide customer support customer success to founders. We started kind of scratching our own itch. My, my co-founder David and I are both business owners and we built out a team internally on, on each of our companies. And then wanted to bring that to the broader market so that we kicked off mid 2019. And it's been growing since then.







    Charles (01:54):







    Okay. Yeah. So I feel like support is one of those things where everyone just want to, like the, it's usually one of the first things you see, like you're trying to word this correctly, the biggest time sink at the beginning,

    • 45 min
    How Independent eCommerce retailers can Compete Against the Giants (E154)

    How Independent eCommerce retailers can Compete Against the Giants (E154)

    https://www.youtube.com/embed/UbnQrRDTuZQ









    * Jeremy Bodenhamer* Co-founder & CEO of ShipHawk







    Show Notes:







    * 5 API of the Apocalypse* Amazon* Walmart* Alibaba* JD* Shopify* The Power of Habit* Grove Collaborative* Parker Clay - Leather Products* All Birds* Boneless Knee Pads







    Sponsors:







    * Prisync* Spark Shipping







    Links:







    * Jeremy Bodenhamer* Ship Hawk* Adapt or Die: Your Survival Guide to Modern Warehouse Automation* Jeremy Bodenhamer LinkedIn* Jeremy Bodenhamer Twitter







    Transcript:







    Charles (00:00):







    In this episode of the Business of eCommerce I talk with Jeremy Bodenhamer, about about how independent retailers can compete with the giants. This is the business of eCommerce episode 154.







    Charles (00:20):







    Welcome to the Business of eCommerce. The show that helps e-commerce retailers start launch and grow their e-commerce business. I'm your host Charles Palleschi. And I'm here today with Jeremy Bodenhamer. Jeremy is the co-founder and CEO of Ship Hawk, and also the bestselling author of adapt or die, a leading expert at the intersection of shipping. And e-commerce I asked Jeremy on the show today, talk about how in 2021, an independent retailer can compete with some of the largest e-commerce companies out there like Walmart, Amazon, and how you can not just compete, but also win. Jeremy has a lot of insights on both the logistics side, but also how you can attract more customers by talking about your brand. And I think it's super interesting. So let's get into the show and I think you're going to enjoy this. Hey Jeremy, how are you doing today? Doing well.







    Charles (01:09):







    How are you doing Charles? Doing good. Awesome. To have you on the show. I love the topic and want to kind of get into us. I've been seeing, kind of been following the the Shopify guys for a while, and I love the whole concept of, you know, arming the rebels, right? Where, how can you know, how can the smaller retailers compete against some of the big guys? And it's something where I think the world is going to very different ways, right? Where you have these like marketplaces kind of Amazon, like the big ones everyone knows about, but then you have these new brands that are kind of just popping up and becoming almost household names. In some cases you see this with, you know, some of like the big companies, like some of the, some of these, there's just so many retailers now that all of a s...

    • 38 min
    Business of eCommerce – 2020 Year In Review – E153

    Business of eCommerce – 2020 Year In Review – E153

    Sponsors:







    * Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – Dropshipping Automation Software







    Transcript:







    Charles (00:00):







    In this episode of the business. E-Commerce I talk about why 2020 year end review. This is a business of e-commerce Episode 153.







    Charles (00:17):







    Welcome to the business. E-Commerce the show that helps e-commerce retailers start launch and grow their e-commerce business. I mean, host house plus ski, and I'm here today to talk about some of the highlights do a review of 2020 at the end, we're going to show some of my favorite clips, different interviews, different things we've spoke about over 2020. And let's just review this year. 2020 has been one wild ride earliest. You had the coronavirus hit. The world has changed. E-Commerce forever. We've seen back orders and shipping delays. You've seen issues in e-commerce that have happened at a scale, never imagined before, but we have all seen an influx of new buyers, trying comments for the first time. People in quarantine have had no choice, but to shop online, they've tried e-commerce and these are folks who've never tried it before. And now all of a sudden their buyers, their uses of e-commerce.







    Charles (01:16):







    And I believe that they're here to stay retailers I've talked to have said 2020 has been the best shower for them. And I think this is going to the trend is going to continue. So we can go and talk about all the downsides of 2020, but also there's been some huge upsides and we should definitely acknowledge effort and know that this might be the new normal, and we might be living in a world that's more connected than ever. And we start to understand how a delay in shipping can really affect the delay, getting a product into the hands. I want to look back at some of the episodes, some of the interviews I've done the share and highlight some of the really cool folks that I've talked with. There's a lot of interesting things that have come up. So let's do a little clip episode and I hope everyone has a great new year's and look forward talking to everyone in 2021. So let's get onto a few clips. A few highlights from this year is episodes.







    Speaker 2 (02:12):







    Well, the first thing that I just want to kind of start with is the difference between e-commerce and M commerce. For those of you that are listening, that may not really have a definitive knowledge, but e-commerce is commerce conducted via the internet and commerce is business done on a mobile device.







    Speaker 3 (02:30):







    I recommend you go all in.

    • 21 min

Customer Reviews

5.0 out of 5
43 Ratings

43 Ratings

Samoan Sene ,

Great host and Podcast

Charles is a great host and addresses some very key questions that merchants and retailers could really benefit from. Lots of great content and information

Cheeks1.0 ,

Great podcast!

Charles is a great host. Smart, engaging and dives into great detail. Highly recommend.

Reggie black ,

Great find.

Charles is super smart and asks great questions. I learn something on every episode.

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