Young and Profiting with Hala Taha YAP Media Network

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Although he didn’t finish high school, Brian Scudamore talked his way into getting a place in college. However, his father refused to pay his fees, given his history. Determined to go anyway, Brian started a junk removal business with $700 from his savings. Thus began his journey of building thriving brands and exceptional corporate culture with passionate teams. In this episode of YAPClassic, Brian shares valuable insights on how to build strong brands and turn small businesses into franchises. You’ll learn how the power of dreaming big and taking risks can lead to unprecedented success.

Brian Scudamore is a serial entrepreneur who pioneered the professional junk removal industry through his franchise empire, 1-800-GOT-JUNK? He is also the founder and CEO of WOW 1 DAY PAINTING and Shack Shine. He has authored two books on entrepreneurship, BYOB: Build Your Own Business and WTF?! Willing to Fail. 

In this episode, Hala and Brian will discuss:
- How he got into college without finishing high school
- The beginnings of his entrepreneurial journey 
- His frugal approach to building a sustainable business
- His framework for selecting businesses that can scale
- His attraction to industry-disrupting businesses
- How he came up with names for his brands
- His 1-800-GOT-JUNK? story of persistence
- The mistake that forced him to get rid of his entire team
- His ‘painted picture’ process for attaining audacious goals
- The importance of customer focus 
- Being a visionary vs. an implementer 
- Documenting best practices to run any business like a franchise
- And other topics…

Brian Scudamore is the founder and CEO of O2E Brands, the parent company of 1-800-GOT-JUNK?, WOW 1 DAY PAINTING, and Shack Shine. He grew his small junk removal business into a global franchise empire with over 300 locations across the United States, Canada, and Australia. His companies have been featured on ABC Nightline, CNN, and Oprah. Brian was honored as 'Entrepreneur of the Year' by the International Franchise Association in 2007. He’s the author of WTF?! Willing to Fail and BYOB: Build Your Own Business. You can find his articles on Forbes, where he writes about small business ownership, franchising, and building corporate culture. 
 
Resources Mentioned:
Brian’s Website: https://brianscudamore.com/byob/ 
Brian’s LinkedIn: https://www.linkedin.com/in/scudamore/?originalSubdomain=ca 
Brian’s Twitter: https://twitter.com/BrianScudamore 
Brian’s Instagram: https://www.instagram.com/brianscudamore/?hl=en 
Brian’s Facebook: https://www.facebook.com/bscudamore 
Brian’s YouTube: https://www.youtube.com/channel/UCpQVYv5YMEqKZd5u7ANifYA 
Brian’s Podcast: https://podcasts.apple.com/ca/podcast/founders-stories/id1481911839 
Brian’s Books:
WTF?! (Willing to Fail): How Failure Can Be Your Key to Success: https://www.amazon.com/WTF-Willing-Fail-Failure-Success/dp/
BYOB: Build Your Own Business, Be Your Own Boss:
https://www.amazon.com/BYOB-Build-Your-Business-Boss-ebook/dp/

 
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In the ‘80s, Sally Helgesen worked in corporate communications, writing speeches for leaders at reputable companies. Although she thought these companies were wonderful, she felt frustrated that they didn't understand what women could offer as leaders. The big ideas she heard other women discuss at work led her to believe it was time to let go of old-fashioned leadership styles. So, she started talking to successful women leaders and wrote a bestselling book called The Female Advantage. In this episode, Sally offers advice on creating more inclusive workplaces and shares valuable insights for both male and female leaders.

Sally Helgesen is a speaker, coach, bestselling author, and leading expert on women's leadership. She has written or co-written eight books, including her latest, Rising Together. Sally is ranked number three among the world’s thought leaders by Global Gurus and has been inducted into the Thinkers 50 Hall of Fame.

In this episode, Hala and Sally will discuss:
- The once radical strengths of female leaders 
- Commonalities between male and female leaders
- The need to build connections for success in leadership 
- Practical advice for leaders looking to create a more inclusive workplace
- Toxic habits leaders must avoid
- The danger of overvaluing expertise
- The difference between diversity and inclusion
- Rewriting negative scripts to stop acting like a victim
- How triggers can hinder inclusive behaviors
- The value of all four kinds of power in the workplace
- And other topics…
 
Sally Helgesen has been writing about female leadership since 1990 when she published The Female Advantage, hailed as “the classic work” on women's leadership styles. She has authored or co-authored several other books, including How Women Rise and her latest, Rising Together. Sally delivers leadership programs, workshops, and seminars for corporations, universities, and nonprofits worldwide. She has worked with global brands like Chevron, Microsoft, and The World Bank Group, among others, to cultivate inclusive cultures. Cited by Forbes as the world’s premier expert on women’s leadership, Sally has also been inducted into the Thinkers 50 Hall of Fame for shaping leadership worldwide.

Resources Mentioned:
Sally’s Website: https://sallyhelgesen.com/ 
Sally’s LinkedIn: https://www.linkedin.com/in/sallyhelgesen/ 
Sally’s Twitter: https://twitter.com/SallyHelgesen 
Sally’s Instagram: https://www.instagram.com/sally_helgesen/ 
Sally’s Facebook: https://www.facebook.com/sallyhelgesenbooks/ 
Sally’s Books: 
The Female Advantage: Women's Ways of Leadership: https://www.amazon.com/Female-Advantage-Womens-Ways-Leadership/dp/
How Women Rise: Break the 12 Habits Holding You Back from Your Next Raise, Promotion, or Job: https://www.amazon.com/How-Women-Rise-Holding-Promotion/dp/
Rising Together: How We Can Bridge Divides and Create a More Inclusive Workplace: https://www.amazon.com/Rising-Together-Divides-Inclusive-Workplace/dp/ 


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Sponsored By:
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While Joel Larsgaard had to watch his parents declare bankruptcy, Matt Altmix grew up in a financially healthy family where money was discussed. They met as adults and became best friends, bonding over real estate investing, personal finance, and craft beer. When they saw a need for a casual personal finance show, they launched How to Money, a podcast that has now been downloaded more than 40 million times over the past few years. In this episode, Joel and Matt share their best tips and tricks for staying ahead of your finances.

Joel Larsgaard is a former senior radio producer on the nationally syndicated Clark Howard Show. In pursuit of his dream to achieve financial freedom, he started working young and now manages a modest real estate portfolio.

Matt Altmix is a former wedding photographer and business owner. Before switching to photography, he worked in the advertising space as a designer. Matt also manages several investment properties.

In this episode, Hala, Joel, and Matt will discuss:
- The origin story of Joel & Matt's podcast
- Why millennials are saving less
- Spending triggers and how to avoid them
- The 48-hour rule and other tips for curbing impulse buying
- The danger of the ‘buy now, pay later’ system
- How to improve your credit scores
- Tips and tricks to spend less and save more
- Homeownership vs. renting
- And other topics…
 
Joel Larsgaard is a former senior radio producer on the nationally syndicated Clark Howard Show. He started working young, first mowing lawns, then doing a three-hour shift at the Chick-fil-A across from his high school. He made only $24,000 a year at his first job in radio but saved up 20% to put down on his first house. In pursuit of his dream of achieving financial freedom, he became a part-time landlord with a modest real estate portfolio of seven properties in Atlanta.

Matt Altmix is a former wedding photographer turned full-time podcast host. Before switching to photography, he worked in the advertising space as a designer. While in school, he and his wife shared dreams of starting their own businesses. After they got married, they started Altmix Photography, running it together until Matt decided to focus on podcasting full-time. Matt also manages several investment properties.

Resources Mentioned:
Joel’s Twitter: https://twitter.com/HowToMoneyJoel 
Joel’s LinkedIn: https://www.linkedin.com/in/joel-larsgaard-70175566/ 
Matt’s Twitter: https://twitter.com/HowToMoneyMatt 
Matt’s LinkedIn:https://www.linkedin.com/in/matthew-altmix-989161a/ 
How to Money Website: https://www.howtomoney.com/ 
How to Money Twitter: https://twitter.com/HowToMoneyPod 
How to Money Instagram: https://www.instagram.com/howtomoneypod/ 
How to Money Facebook: https://www.facebook.com/groups/1623670287732189 
How to Money Podcast: https://podcasts.apple.com/us/podcast/how-to-money/id1337718773 


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Sponsored By:
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With big dreams of Hollywood stardom, Ryan Serhant moved to New York City to work as an actor. But when he became one of the many unemployed actors struggling to make rent, he decided to get into real estate. Having closed more than $8 billion in sales and starred in multiple reality shows, he has built an impressive personal brand as one of the most successful real estate brokers in the world. In this episode, Ryan will do a deep dive into branding and break down the three-step strategy that transformed him into one of the most recognizable brands in real estate.

Ryan Serhant is a real estate broker, producer, reality TV star, and bestselling author of three books, including his latest, Brand It Like Serhant. He is the founder and CEO of SERHANT, number six on The Real Deal’s list of Top Residential Brokerages for 2022. 
 
In this episode, Hala and Ryan will discuss:
- His come-up story from struggling actor to real estate superstar
- The business opportunity COVID presented to him
- Why he wrote Brand It Like Serhant
- His three-step strategy for growing a brand from scratch
- Why it’s easier to get your name out there in 2024
- Feelings a good personal brand must evoke
- The three-step Serhant brand strategy system
- How to discover your core identity
- Why entrepreneurs must start building their brands today
- How to build your brand personality using power adjectives
- How to contextualize visual identity within your core identity
- The fears that prevent people from building their brands
- And other topics…

Ryan Serhant is a real estate broker, producer, and star of Bravo’s Million Dollar Listing New York, and its spin-off, Sell It Like Serhant. He is the founder and CEO of SERHANT, a real estate brokerage that combines media, entertainment, education, and technology. Known for its award-winning marketing content and PR campaigns, the company ranked number six on The Real Deal’s list of Top Residential Brokerages for 2022. Ryan is the bestselling author of three books, including his latest, Brand It Like Serhant: Stand Out From the Crowd, Build Your Following, and Earn More Money. Named “the most influential broker in the world with the most exposure,” he is an official contributor to Forbes and is often quoted in The New York Times, Wall Street Journal, and Wall Street Journal China.  

Resources Mentioned:
Ryan’s Website: https://ryanserhant.com/ 
Ryan’s LinkedIn: https://www.linkedin.com/in/ryanserhant/ 
Ryan’s Twitter: https://twitter.com/RyanSerhant 
Ryan’s Instagram: https://www.instagram.com/ryanserhant/ 
Ryan’s Facebook: https://www.facebook.com/RyanSerhantOfficial/ 
Ryan’s YouTube: https://www.youtube.com/channel/UCG98giOsUxIlXV0rNUhxLew 
Ryan’s Book, Brand It Like Serhant: Stand Out From the Crowd, Build Your Following, and Earn More Money:
https://www.amazon.com/Brand-Like-Serhant-Stand-Following/dp

 
LinkedIn Secrets Masterclass, Have Job Security For Life:
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Sponsored By:
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David Allen has been described as a productivity expert who specializes in curing the psychic pain caused by the pressure of time. He introduced the world to his timeless Getting Things Done methodology in 2001 when he published a book of the same name. Thanks to his ground-breaking work, millions have discovered tools to accomplish more with less stress. In this episode, David breaks down the GTD framework and offers tips to help even the busiest people stay productive and engaged.

David Allen is the creator of the Getting Things Done system and bestselling author of several books, including Getting Things Done: The Art of Stress-Free Productivity. He is recognized by Forbes as one of the top five executive coaches in the US and included in Business 2.0 magazine's 2006 list of the “50 Who Matter Now.”

In this episode, Hala and David will discuss:
- What stress-free productivity looks like
- When stress is a good thing
- The ‘external brain’ stress-management tool
- The five steps of his GTD system
- Tips for avoiding distraction
- His approach to organizing tasks 
- Why priorities must drive action
- How ‘open loops’ drain your energy 
- The two-minute rule for more efficiency
- Tips to stop wasting time and draining energy
- And other topics…

David Allen is a leading expert on organizational and personal productivity. He is the creator of the Getting Things Done methodology and bestselling author of several books, including Getting Things Done: The Art of Stress-Free Productivity. He is recognized by Forbes as one of the top five executive coaches in the US and included in Business 2.0 magazine's 2006 list of the “50 Who Matter Now.” David Allen is the founder and chairman of the David Allen Company, providing seminars, coaching, educational resources, and practical products for individuals and organizations. He continues to write about coping with the fast-paced modern world, emphasizing balance, control, and meaningful focus.
 
Resources Mentioned:
David’s Website: https://gettingthingsdone.com/ 
David’s LinkedIn: https://www.linkedin.com/in/davidallengtd/ 
David’s Twitter: https://twitter.com/gtdguy 
David’s Instagram: https://www.instagram.com/dallen45/ 
David’s Facebook: https://www.facebook.com/DavidAllen/ 
David’s Books:
Getting Things Done for Teens: Take Control of Your Life in a Distracting World: https://www.amazon.com/Getting-Things-Done-Teens-Distracting/dp 
Getting Things Done: The Art of Stress-Free Productivity: https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity-dp-0143126563/dp  


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