77 episodes

Welcome to the LADY-BRAINS podcast. Join your hosts and LADY-BRAINS co founders Caitlin Judd and Anna Mackenzie as they chat to the world’s most exciting female entrepreneurs to tap into their knowledge and world class insights. If you're a curious founder or founder-to-be, then lady-brain, you're in the right place! 

Find out more about us and join the lady-brains club at www.ladybrains.com.au  Follow us on Instagram and Facebook @lady.brains

For more episodes download the free LiSTNR app

LADY-BRAINS PodcastOne Australia

    • Business
    • 4.6 • 14 Ratings

Welcome to the LADY-BRAINS podcast. Join your hosts and LADY-BRAINS co founders Caitlin Judd and Anna Mackenzie as they chat to the world’s most exciting female entrepreneurs to tap into their knowledge and world class insights. If you're a curious founder or founder-to-be, then lady-brain, you're in the right place! 

Find out more about us and join the lady-brains club at www.ladybrains.com.au  Follow us on Instagram and Facebook @lady.brains

For more episodes download the free LiSTNR app

    Alex McCabe - Kip&Co

    Alex McCabe - Kip&Co

    GREATEST HITS - Recorded in 2020

    Alex McCabe, co-founder of Aussie lifestyle and homewares brand Kip&Co, shares insights into how swift decision-making earlier this year in response to the COVID pandemic secured the longevity of the business, as well as advice on how fashion brands should approach pricing, new product development, and securing press.  

    In this chat we covered: 
    How Kip&Co secured their first 10 stockists from a trade show in Melbourne  
    The fine balance of where to spend your marketing dollars, and why it’s important to invest in paid advertising and PR  
    Why Kip&Co choses to work with an agent in India instead of directly with the manufacturers  
    The impact of COVID on their supply chain  
    The Kip&Co creative process, and why investing in brand (especially photoshoots) is so important  

    Sign up to our monthly newsletter at www.ladybrains.com.au 

    Follow us on Instagram @lady.brains

    Chat to us in the Facebook group, the lady-brains clubhouse

    See omnystudio.com/listener for privacy information.

    • 1 hr
    INSIDE LADY-BRAINS: Ask us anything

    INSIDE LADY-BRAINS: Ask us anything

    In this special episode of INSIDE LADY-BRAINS Caitlin and Anna answer all your burning questions about what it’s like running lady-brains, from how the pair first met, to what margarita they drink when celebrating their business wins.

    In this chat you’ll find out:
    How they came up with the idea for lady-brains, and what previous business ideas didn’t quite make the cut
    How they decided when to quit their day jobs and take the plunge into becoming full time business owners
    The conversation that helped them understand how to bring together each other’s different work styles
    And much more!

     

    Find us at www.ladybrains.com.au  

    Follow us on Instagram @lady.brains 

    Chat to us in the Facebook group, the lady-brains clubhouse  

    See omnystudio.com/listener for privacy information.

    • 26 min
    Bobby Clark - Artist

    Bobby Clark - Artist

    For Bobby Clark turning her artistic passion into a business hasn’t come easy. She’s battled with the fear of not being seen as a true artist, not having the skills to set up good business practices and valuing her time and creativity properly. Up until recently, she’s kind of been winging it.  

    In this chat you’ll learn: 
    How Bobby discovered $1.5 million of lost sales due to abandoned carts, and what she plans on doing about it 
    Bobby’s advice for valuing your work as a creative, and why you need to do more than just price out your time 
    The one simple action that helped her overcome 4 years of creative block, and encouraged her to pick up the paintbrush again  
    Bobby’s struggle with the fear of judgement and how she has learned to overcome it 
    How Bobby attracted her very first customers as an artist, and how tapping into existing networks of designers and creatives in Melbourne helped her business gain early traction 
    How launching ecommerce on her website changed the game and gave her a steady stream of income for the first time 

    Find us at www.ladybrains.com.au  

    Follow us on Instagram @lady.brains 

    Chat to us in the Facebook group, the lady-brains clubhouse  

    See omnystudio.com/listener for privacy information.

    • 51 min
    INSIDE LADY-BRAINS: Launching our first range of merch!

    INSIDE LADY-BRAINS: Launching our first range of merch!

    Welcome to the first of many INSIDE LADY-BRAINS chat episodes, where we take you behind the scenes and teach you all the things we’ve learnt starting and growing our own business. In this episode we’re sharing the process of launching our first ever range of lady-brains merch (during a lockdown nonetheless). It’s been a journey! 

    SHOP THE DROP: https://bit.ly/lb-merch

    In this episode, we discuss:
    Why it pays to generate FOMO and community engagement BEFORE launching a product
    Why we chose to use a ‘buy first, produce second’ model and prioritise sustainability in the process
    How we both kicked perfectionism to the curb and taught ourselves new skills despite huge challenges (hello, lockdowns)

    You can get your hands on your very own LB merch here: https://bit.ly/lb-merch

    Find us at www.ladybrains.com.au  

    Follow us on Instagram @lady.brains 

    Chat to us in the Facebook group, the lady-brains clubhouse

    See omnystudio.com/listener for privacy information.

    • 18 min
    Steph Claire Smith & Laura Henshaw - Keep It Cleaner

    Steph Claire Smith & Laura Henshaw - Keep It Cleaner

    Steph Claire Smith and Laura Henshaw are the co-founders of community and content-based brand Keep It Cleaner – a platform focused on bringing fitness programs, daily workouts, healthy recipes and wellness practices to its over 250k subscribers.  

    In this episode, we discuss: 
    How they lost all of their customer data (including emails) from their early KIC app, and how they were able to bounce back from the situation 
    Why they have recently decided to bring their tech capability in house, and how this enabled them to truly see themselves as a serious tech business  
    The importance of staying in touch with your customers and community, and how they’ve used customer insights to make decisions about which new programs (like KIC Bump) they’ll roll out  
    How Steph is trying to find her new role in the business after becoming a Mum to Harvey  
    How we all can be bolder and braver in tough business negotiations where we may feel out of our depth  

    Find us at www.ladybrains.com.au  

    Follow us on Instagram @lady.brains 

    Chat to us in the Facebook group, the lady-brains clubhouse  

    See omnystudio.com/listener for privacy information.

    • 1 hr 7 min
    Lauren and Melissa - Miimi & Jiinda

    Lauren and Melissa - Miimi & Jiinda

    Indigenous mother daughter duo Lauren Jarrett & Melissa Greenwood are the creative brains behind art brand Miimi & Jiinda. In this episode, they share how the brand was built to help heal intergenerational trauma caused by Lauren’s experience being part of the stolen generation, how their indigenous heritage impacts everything they do, and why they believe it’s critical to make time for space and silence in their busy lives.  

     

    You’ll learn: 
    How Lauren & Melissa went from artists to CEOs overnight, after their work appeared on hit TV show The Block 
    How they secured a dream partnership with Adairs 
    The challenges with scaling an art business, and how they’ve built processes to help them grow  
    Why they believe it’s important to give yourself time and space for creativity to flourish 
    Why they’re an example that anything is possible, even when there are huge personal and systemic obstacles in the way 

     

    Find us at www.ladybrains.com.au  

    Follow us on Instagram @lady.brains 

    Chat to us in the Facebook group, the lady-brains clubhouse  

      

    See omnystudio.com/listener for privacy information.

    • 57 min

Customer Reviews

4.6 out of 5
14 Ratings

14 Ratings

Paige Hobson ,

Must listen show!

Caitlin and Anna hit the nail on the head with this show! I love that I feel like I’m both being motivated

Blairemagazine ,

Must listen!!

Love this podcast so much! Get around it and learn from the best women in biz.

partyshirt112 ,

Love this podcast!!!

These Aussie gals have created an educational and super easy to listen to podcast. If you’re looking for great business advice listen here!!!!

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