The DigitalMarketer Podcast Scalable Media Network

If you’re a business owner or digital marketer who’s been putting off creating IG reels, it’s time to jump on that train.
On today’s episode, host Mark de Grasse sits down with Meta’s https://www.instagram.com/instagramforbusiness/ (Lauren Posada and Genie Alfonzo) who work on the business marketing team for Instagram, helping businesses see the value of their products and solutions. The team is specifically pushing IG reels right now—and for good reason. Reels now make up 20% of the time spent on the entire IG platform, and that number is only going to climb. Over the past couple years, we’ve seen an entertainment shift around the explosive growth of short form video in social media and the exciting opportunities it presents for marketers. Lauren and Genie are watching marketers and business owners flex their creative muscles in this space, trying new things, working the algorithm, and growing their audiences organically.


Listen in for some insider tips on how to optimize IG reels in your marketing.
IN THIS EPISODE YOU’LL LEARN:
Why Instagram encourages de-coupling reels with your IG identity
What factors increase your chances of discoverability on IG
Which new IG tool is helping people reach more audiences
What Instagram is prioritizing and rewarding in the algorithm right now

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://www.instagram.com/creators/ (@creators on IG)
https://www.instagram.com/instagramforbusiness/ (@instagramforbusiness on IG)

OUR PARTNERS:
http://getscalable.com/dm (7 Levels of Scale Workbook)
Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead).
Listen to the #1 Digital Marketing Podcast, https://www.perpetualtraffic.com (Perpetual Traffic)

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? https://itunes.apple.com/us/podcast/the-digitalmarketer-podcast/id1397898498?mt=2 (Connect with us on Apple Podcasts and leave us a review!)
Mentioned in this episode:
Download Free DigitalMarketer Ebooks!
Useful digital marketing ebooks, worksheets, swipe files, and guides!
https://dm.captivate.fm/ebooks (DigitalMarketer Ebooks)

What if niching way down is the key to your agency ramping way up?
On today’s episode, host Mark de Grasse sits down with EJ Saunders, founder of https://blazedigitalsolutions.com/ (Blaze Digital Solutions), to talk about how he has grown his agency by narrowing down his avatar. Blaze Digital focuses on the outdoor industry—the hunting space in particular. He has quickly become the go-to agency for small businesses selling hunting gear. In one year, he went from just 1 assistant to a team of 12, and he’s still hiring. He’s on his way to $1M in revenue, and his long-term goal is to help 10 businesses generate $10M in revenue in 10 years.


Listen in to find out how niching down can help you serve your clients so much better—and help you grow so much faster.


IN THIS EPISODE YOU’LL LEARN:
Why EJ focuses on building relationships in the industry (and how he does it)
How he caters to his largely “old school” clients and their unique needs/desires
Why it’s important to get your clients a quick win (and how he does that)
How to gain better control of the entire customer journey

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://blazedigitalsolutions.com/ (Blaze Digital Solutions)
ej@blazedigitalsolutions.com

OUR PARTNERS:
http://getscalable.com/dm (7 Levels of Scale Workbook)
Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead).
Listen to the #1 Digital Marketing Podcast, https://www.perpetualtraffic.com (Perpetual Traffic)

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? https://itunes.apple.com/us/podcast/the-digitalmarketer-podcast/id1397898498?mt=2 (Connect with us on Apple Podcasts and leave us a review!)
Mentioned in this episode:
Download Free DigitalMarketer Ebooks!
Useful digital marketing ebooks, worksheets, swipe files, and guides!
https://dm.captivate.fm/ebooks (DigitalMarketer Ebooks)

The key to becoming successful and famous is catching a cultural wave just as it’s getting started, riding it hard, then jumping to the next one. Easy, right?
On today’s episode, host Mandy McEwen sits down with her friend https://microfamous.substack.com/?utm_source=%2Fsearch%2Fmicro%2520famousandutm_medium=reader2 (Matt Johnson)—agency owner, podcaster, and author—to chat about surfing the waves of culture and technology. First up, they discuss Joe Rogan’s long stream of good luck (?) catching wave after cultural wave from stand-up comedy to sit-coms to reality TV to UFC to podcasting. If you’re someone who’s hoping to make a living—or become famous—on social media, you need to be aware of which waves are on their way out, and which ones you should be catching and riding next. It’s not as simple as jumping on that next wave though. Matt says you’ve got to take your talents, your personality, and your interests into careful consideration too.
Listen in to hear more about the next big thing in social media and how you can get in on it.
IN THIS EPISODE YOU’LL LEARN:
Which 2 social media platforms Matt thinks are up and coming
Why (and how) to brand yourself as THE expert at one specific thing
How to find the alignment of what you’re good at and the next big wave
Which social media platforms are worth investing in long-term

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://microfamous.substack.com/?utm_source=%2Fsearch%2Fmicro%2520famousandutm_medium=reader2 (MicroFamous on Substack)

OUR PARTNERS:
http://getscalable.com/dm (7 Levels of Scale Workbook)
Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead).
Listen to the #1 Digital Marketing Podcast, https://www.perpetualtraffic.com (Perpetual Traffic)

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? https://itunes.apple.com/us/podcast/the-digitalmarketer-podcast/id1397898498?mt=2 (Connect with us on Apple Podcasts and leave us a review!)
Mentioned in this episode:
Download Free DigitalMarketer Ebooks!
Useful digital marketing ebooks, worksheets, swipe files, and guides!
https://dm.captivate.fm/ebooks (DigitalMarketer Ebooks)

We all know about repurposing podcasts and long form video for social media, but what other sources are we overlooking that are literally right in front of us?
On today’s episode, host Shaina Weisinger shares a list of 9 unexpected things you should totally repurpose, but have somehow flown under your radar. This is stuff almost everybody has created in the past and has forgotten about. Creating content specifically for all the different social channels is tough. The best, most savvy way to make sure you’re filling that social media content calendar every week is to find those hidden nuggets of content that are simple to repurpose if you have the right tools.
Listen in for some simple (but brilliant) tips that will save you all kinds of time and effort.
IN THIS EPISODE YOU’LL LEARN:
How to create content from questions you get from clients and leads
How to create text motion videos using just 100 words from past newsletter
Why you might want to give the world a peek at your internal meetings
How to leverage the power of cross-promotion with your affiliate partners

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://wave.video/ (wave.video)
https://www.headliner.app/ (headliner.app)
https://repurposehouse.com/ (Repurpose House)

OUR PARTNERS:
http://getscalable.com/dm (7 Levels of Scale Workbook)
Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead).
Listen to the #1 Digital Marketing Podcast, https://www.perpetualtraffic.com (Perpetual Traffic)

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? https://itunes.apple.com/us/podcast/the-digitalmarketer-podcast/id1397898498?mt=2 (Connect with us on Apple Podcasts and leave us a review!)
Mentioned in this episode:
Download Free DigitalMarketer Ebooks!
Useful digital marketing ebooks, worksheets, swipe files, and guides!
https://dm.captivate.fm/ebooks (DigitalMarketer Ebooks)

In this episode Mark De Grasse sat down with the Co-founder of DigitalMarketer, Richard Lindner. They cover what marketers absolutely must know about the relevance of Email Marketing. In brief, email marketing is NOT dying. But, it is changing.
Email is still one of the most effective modes of communication to date. People trust the messages they get in their inboxes more than any other marketing message out there.
They discuss how email was one of the most flexible and effective ways to reach customers during the pandemic, helping businesses grow when times were tough. New marketers and business owners who want a better understanding of why they should do email marketing and how to do it right will gain valuable insights from this DigitalMarketer podcast.
In this podcast:
How email works at every single stage of the customer value journey.
The role email has in expediting customers through each stage of the customer value journey.
Why email marketing is still relevant to today's modern marketing landscape.
How to value customers' ideas when it comes to their business and how email marketing helps.
How to create email content that actually provides value

LINKS
Email Marketing Mastery Certification https://www.digitalmarketer.com/certifications/email-marketing-mastery/ (https://www.digitalmarketer.com/certifications/email-marketing-mastery/)
Richard Lindner
https://richardlindner.com (https://richardlindner.com)


Mentioned in this episode:
Download Free DigitalMarketer Ebooks!
Useful digital marketing ebooks, worksheets, swipe files, and guides!
https://dm.captivate.fm/ebooks (DigitalMarketer Ebooks)

A constant daily reminder that we only have so many days on this planet can help you make the most of each and every one.
On today’s episode, host Mark de Grasse sits down to chat with https://jozamarketing.com/ (Dave Albano), a DM certified partner, elite coach, and agency owner, about productivity tips and tricks. Dave has a doomsday clock, a death calendar, that serves as a visual reminder that our time on earth is limited. Without it, he says we tend to lose track of time, waste time, and spend our time on things that don’t matter. As a marketer, Dave is all about working smarter, not harder. He’s been designing his life for decades in such a way that he can do what he loves—being outdoors, running, climbing mountains, and literally stopping to smell roses.


Listen in for some practical steps you can take to make the absolute most of your time.


IN THIS EPISODE YOU’LL LEARN:
Why you need to identify every single business task and assign it a dollar value
How to build the proper environment around your day to day, so you can truly enjoy it
Ways to determine your zone of genius (and spend more time there)
How Dave measures success in business and in life



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://www.digitalmarketer.com/certifications/email-marketing-mastery/?utm_source=digitalmarketer-podcastandutm_medium=podcastandutm_campaign=lead-gen (Get Email Marketing Certified by DigitalMarketer)
https://chrome.google.com/webstore/detail/memento-mori/ijhkclhimdbbckbfcbdhakncmpkdddej?hl=en-US (Memento Mori) (Chrome extension)
http://jozamarketing.com/ (JozaMarketing.com)
http://jozamarketing.com/focuswise (Free FocusWise tool)



OUR PARTNERS:
http://getscalable.com/dm (7 Levels of Scale Workbook)
Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead).
Listen to the #1 Digital Marketing Podcast, https://www.perpetualtraffic.com/ (Perpetual Traffic)


Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? https://itunes.apple.com/us/podcast/the-digitalmarketer-podcast/id1397898498?mt=2 (Connect with us on Apple Podcasts and leave us a review!)
Mentioned in this episode:
Download Free DigitalMarketer Ebooks!
Useful digital marketing ebooks, worksheets, swipe files, and guides!
https://dm.captivate.fm/ebooks (DigitalMarketer Ebooks)