The DigitalMarketer Podcast Scalable Media Network

Did you know that when a recession hits, marketing is typically the first investment business owners drop? Here’s how you can avoid that and build a recession-proof agency.
On today’s episode, host Mark de Grasse sits down with Jason Portnoy, Founder of J Port Media and the Market Domination Method. They talk about the effective growth solutions agencies can use to systemize, optimize, and scale their businesses - all without working harder or spending more money. They also discuss if we are headed towards a recession and what marketing agencies can expect if we experience a market downturn.
Jason believes there’s a recession coming - or there’s a huge possibility we might already be in one. And although time will tell if we are headed down a recession path, the big question remains: is your agency prepared for when and if things get crazy?
Join us as we go through what the prospect of a recession means for marketers and how agency owners can position their businesses to survive, and even thrive during a recession.
IN THIS EPISODE, YOU’LL LEARN:
Is there a recession coming, or we’re already in one?
Why business owners get rid of marketers during recessions
Tips on how to build a recession-proof agency
Is it possible to grow a business without ads?
How advertising during a recession can save your brand
The benefits of doubling down on marketing during a recession
The worrying disconnect between clients and digital agencies

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://www.jportnoy.com/ (Jportnoy.com)
Connect with Jason on https://twitter.com/jasonportnoy?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Twitter)



This Month's Sponsors:https://conversionfanatics.com/ (Conversion Fanatics - Conversion Rate Optimization Agency)
https://www.bkacontent.com/perpetual/ (Get 50% Off Monthly Blog Writing Service - BKA Content)


More Resources from Scalablehttps://scalable.co?utm_source=digitalmarketer-podcastandutm_medium=podcastandutm_campaign=lead-gen ([Free Guide and Assessment] 7 Levels of Scale)
https://scalable.co/free-epic-challenge/?utm_source=digitalmarketer-podcastandutm_medium=podcastandutm_campaign=lead-gen (FREE EPIC Challenge)


More Shows You'll Lovehttps://perpetualtraffic.com/ (Perpetual Traffic) - The #1 podcast for learning paid traffic and improving your conversions!
https://businesslunchpodcast.com/ (Business Lunch) - Sit down every week some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss


Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
https://dm.captivate.fm/ecom-cert (Ecom Cert)

Do you need a Virtual Assistant? If you’re constantly wasting time on mundane tasks each week, you probably do.
On today's episode, host Mark de Grasse sits down with Dennis Yu, Founder and CEO of Blitz Media, to talk about Virtual Assistants and what they can do for you and your business.
As a business owner, your most precious resource is time. The fewer things you have on your plate, the greater your focus. And until you are able to delegate repetitive tasks to someone else, you will continue to waste valuable time and energy on activities that contribute nothing to the growth of your business.
Tune in to learn the benefits of hiring VAs, how to hire competent ones, where to find them, and how to manage them effectively.
IN THIS EPISODE, YOU'LL LEARN:
How to hire a VA
Compelling reasons why your business needs a VA
Training new VAs and why it’s so important
How VAs can potentially save you money
The benefits of hiring a VA versus contracting a freelancer
The best places to find competent VAs
How to create a detailed VA job description
Why you must document the tasks you want to outsource

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://blitzmetrics.com/ (Blitzmetrics.com)



This Month's Sponsors:https://conversionfanatics.com/ (Conversion Fanatics - Conversion Rate Optimization Agency)
https://www.bkacontent.com/perpetual/ (Get 50% Off Monthly Blog Writing Service - BKA Content)


More Resources from Scalablehttps://scalable.co?utm_source=digitalmarketer-podcastandutm_medium=podcastandutm_campaign=lead-gen ([Free Guide and Assessment] 7 Levels of Scale)
https://scalable.co/free-epic-challenge/?utm_source=digitalmarketer-podcastandutm_medium=podcastandutm_campaign=lead-gen (FREE EPIC Challenge)


More Shows You'll Lovehttps://perpetualtraffic.com/ (Perpetual Traffic) - The #1 podcast for learning paid traffic and improving your conversions!
https://businesslunchpodcast.com/ (Business Lunch) - Sit down every week some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss


Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
https://dm.captivate.fm/ecom-cert (Ecom Cert)

If you're not using video ads, you're missing out. Simple as that.
On today's episode, host Mandy McEwen sits down with Matt Johnston, the CEO and Founder of Guide Social, to talk about building a video ads strategy and why algorithms seem to favor video ads more than other types of ads.
Ever found yourself struggling to get a jingle out of your head? That's the power of video advertising. Gone are the days when ads were all about static News Feed images. Today's buyer is more interested in ads that contain movement and sound - both of which are found in video ads.


There has never been a better time than now to experiment with video advertising. Tune in to discover how the video ad landscape is changing, the latest trends, and how to create visuals that improve reach and engagement.


IN THIS EPISODE, YOU'LL LEARN:
Why you need video in your advertising strategy
The current landscape of video advertising
Understand that video is the fastest route to a conversion
What a great video ad looks like
How to create video ads for all the major social media platforms
Ad testing: conversions per impression
Tips on how to create great video ads on a budget
Why video ads are the future of digital advertising



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://www.mattjohnstononline.com/ (Mattjohnstononline.com)
https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (Matt’s YouTube Channel )
Book - https://www.amazon.com/dp/B083XRZCT8 (Producing Empathy: The Secret Method I Use to Get 100 Million Views on Videos Online)



This Month's Sponsors:https://conversionfanatics.com/ (Conversion Fanatics - Conversion Rate Optimization Agency)
https://www.bkacontent.com/perpetual/ (Get 50% Off Monthly Blog Writing Service - BKA Content)


More Resources from Scalablehttps://scalable.co?utm_source=digitalmarketer-podcastandutm_medium=podcastandutm_campaign=lead-gen ([Free Guide and Assessment] 7 Levels of Scale)
https://scalable.co/free-epic-challenge/?utm_source=digitalmarketer-podcastandutm_medium=podcastandutm_campaign=lead-gen (FREE EPIC Challenge)


More Shows You'll Lovehttps://perpetualtraffic.com/ (Perpetual Traffic) - The #1 podcast for learning paid traffic and improving your conversions!
https://businesslunchpodcast.com/ (Business Lunch) - Sit down every week some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss


Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
https://dm.captivate.fm/ecom-cert (Ecom Cert)

Relying on word of mouth for leads and new business is a losing strategy. Here's why.
On today's episode, host Mark de Grasse talks to Christian Banach, an expert at helping businesses land 6 and 7-figure opportunities predictably. They discuss why relying on word of mouth for leads is not sustainable and what you can do to predictably attract new business without breaking the bank.
Yes, it's 100% possible to build a business through referrals. But while you are waiting for satisfied customers to get your name out there, your competition is spending thousands of dollars getting the attention of everyone you're trying to reach.
Tune in to learn why relying on other people to produce leads for your business is a massive mistake and what you can do to generate leads faster, predictably, and sustainably.
IN THIS EPISODE, YOU'LL LEARN:
Why you shouldn't rely on just word of mouth for leads
Relying on referrals is the reason your business won't scale
Why relying on word of mouth can only get you so far
Understand that referrals are limited and entirely out of your control
What is the cold outbound prospecting approach?
How to make your cold outreach more effective and less spammy
How to create predictability in your lead generation efforts
The cost of generating leads through personalized cold outreach



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://www.linkedin.com/in/christianbanach (Christian's LinkedIn)
https://christianbanach.com/ (Christianbanach.com)





This Month's Sponsors:https://conversionfanatics.com/ (Conversion Fanatics - Conversion Rate Optimization Agency)
https://www.bkacontent.com/perpetual/ (Get 50% Off Monthly Blog Writing Service - BKA Content)


More Resources from Scalablehttps://scalable.co?utm_source=digitalmarketer-podcastandutm_medium=podcastandutm_campaign=lead-gen ([Free Guide and Assessment] 7 Levels of Scale)
https://scalable.co/free-epic-challenge/?utm_source=digitalmarketer-podcastandutm_medium=podcastandutm_campaign=lead-gen (FREE EPIC Challenge)


More Shows You'll Lovehttps://perpetualtraffic.com/ (Perpetual Traffic) - The #1 podcast for learning paid traffic and improving your conversions!
https://businesslunchpodcast.com/ (Business Lunch) - Sit down every week some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss


Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
https://dm.captivate.fm/ecom-cert (Ecom Cert)

Is your digital agency leaving money on the table?
On today's episode, host Mark de Grasse sits down with Shaun Clark, the co-founder of High Level, to discuss how marketers can grow their agencies and turn leads into customers almost overnight. According to Shaun, marketers are leaving money on the table, and it’s frustrating. By only focusing on the service side of marketing and ignoring how they can use software to make their customers money, they risk losing out to other agencies competing for the same prize.


As a marketer, all you need to be successful is creativity and the ability to execute fast. Shaun believes that half the battle is having a reliable software suite that helps you attract, serve, and make money for your clients.


Listen in to discover the only tools, support, and resources you need to succeed with your digital agency and stop leaving money on the table.


IN THIS EPISODE, YOU'LL LEARN:
The benefits of using white label software and services
How marketers are leaving money on the table
Agency management in a changing market
The super cool features of the High Level software suite
Why you need to create instant value for your new clients
How to build and grow a successful digital marketing agency
Understanding your customer's tech concerns
The most common growing pains for digital agencies



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://www.linkedin.com/in/shaunclarkhighlevel/ (Shaun's LinkedIn)
https://www.gohighlevel.com/ (Gohighlevel.com)



This Month's Sponsors:https://conversionfanatics.com/ (Conversion Fanatics - Conversion Rate Optimization Agency)
https://www.bkacontent.com/perpetual/ (Get 50% Off Monthly Blog Writing Service - BKA Content)


More Resources from Scalablehttps://scalable.co?utm_source=digitalmarketer-podcastandutm_medium=podcastandutm_campaign=lead-gen ([Free Guide and Assessment] 7 Levels of Scale)
https://scalable.co/free-epic-challenge/?utm_source=digitalmarketer-podcastandutm_medium=podcastandutm_campaign=lead-gen (FREE EPIC Challenge)


More Shows You'll Lovehttps://perpetualtraffic.com/ (Perpetual Traffic) - The #1 podcast for learning paid traffic and improving your conversions!
https://businesslunchpodcast.com/ (Business Lunch) - Sit down every week some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss


Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
https://dm.captivate.fm/ecom-cert (Ecom Cert)

Do you struggle coming up with titles for your books, products, blogs, or social media posts?
On today's episode, host Mark de Grasse sits down with Christina Hooper, the founder of Sparkitive, to discuss the process of creating eye-catching headlines. If you struggle to create titles and headings that capture your audience's attention and keep them coming back for more, you are not alone. Nearly all marketers and content creators struggle with writing great headings at one point or another.
According to Christina, the trick is almost obvious - keep it simple, direct, and to the point. Your titles introduce your content to the world. Hook the audience as fast as possible by making it relatable and easy to consume.
Whether you're creating titles for products, blogs, emails, ads, or social media posts, you'll want to listen to this episode. Christina shares exciting insights into her headline creation process and how you, too, can start creating catchy headlines.
IN THIS EPISODE YOU'LL LEARN:
How to create effective titles and headlines
Key identifiers of an attractive headline
Tricks to improve content with the before and after grid
Why you need to stop wasting time creating complex headlines
How to write the perfect email headlines
The benefits of creating click-worthy titles
Niche marketing and why it's so effective



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://www.linkedin.com/in/christinahooper/ (Christina’s LinkedIn)
https://sparkitive.com/ (Sparkitive.com)





This Month's Sponsors:https://conversionfanatics.com/ (Conversion Fanatics - Conversion Rate Optimization Agency)
https://www.bkacontent.com/perpetual/ (Get 50% Off Monthly Blog Writing Service - BKA Content)


More Resources from Scalablehttps://scalable.co?utm_source=digitalmarketer-podcastandutm_medium=podcastandutm_campaign=lead-gen ([Free Guide and Assessment] 7 Levels of Scale)
https://scalable.co/free-epic-challenge/?utm_source=digitalmarketer-podcastandutm_medium=podcastandutm_campaign=lead-gen (FREE EPIC Challenge)


More Shows You'll Lovehttps://perpetualtraffic.com/ (Perpetual Traffic) - The #1 podcast for learning paid traffic and improving your conversions!
https://businesslunchpodcast.com/ (Business Lunch) - Sit down every week some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss


Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
https://dm.captivate.fm/ecom-cert (Ecom Cert)