Design shapes the world we live in, play in, and work in. And it shapes how we buy, how we sell, and how businesses succeed. This season on Wireframe, we connect small business owners with mentors and designers. We learn principles of good design, get advice on how to make great branding, and help our guests unlock their own content creation skills. Come join our host, Adobe’s Khoi Vinh, and get empowered to level-up your own creative confidence.
Deja Foxx and Carly Ayres Help Avie Daisy Designs Launch a Rebrand
Designing a rebrand can feel overwhelming and complicated, and if you get it wrong, your business takes a hit. This is exactly the challenge facing Mickaela Allison-Aliifua. She launched “Avie Daisy Designs” in 2020 as a hobby. Her custom beaded pet collars are inspired by traditional beadwork from her Navajo heritage. But as business picks up steam, she wants to grow bigger and bolder - and she feels like the Avie Daisy brand doesn’t quite capture her vision. She wants to rename, redesign, and relaunch — but worries her customers won’t follow. How can design help her execute this rebrand without starting from scratch?
Philip Wang and Karlei Ayers Help Hangover Coffee Personalize Their Brand
Hangover Coffee’s branding is pretty slick, but it’s missing a personal touch. Founders Natalie Ma and Melody Jung have focused most of their design efforts on marketing their pour over coffee pouches with bold product shots and videos, but as a result, their social content doesn’t say much about who’s behind the company. They want their design to share more of their story to connect with customers and stand out from the pack. But how can they design a more personal brand?
Hilton Carter and Kyle Webster Help Plant Man P Design for a Split Audience
Jon’s business, Plant Man P, is a melding of his two passions: streetwear and houseplants. It’s a unique combination, but it means that Jon’s audience is fractured: the houseplant crowd don’t resonate as much with his streetwear posts, and vice versa. As a result, Jon is stumbling through efforts to design great content. Should he try to please everyone, all the time? Or can we help him find a design strategy to hone in on his target audience?
Ellen Bennett and Schessa Garbutt Help Latinx Therapy's Founder Refresh Her Brand
Therapist Adriana Alejandre is great at helping patients refresh their mindsets and improve their mental health. But when it comes to her own branding, she feels stuck in the past and just stuck creatively. Her mental health org, Latinx Therapy, has grown in leaps and bounds since it was founded in 2018, and it’s time for a branding update. Khoi’s challenge today is helping Adriana feel inspired to create a new look that represents the breadth of the Latinx population and herself, so Latinx Therapy can move with confidence and clarity into its next stage.
Chris Do and Elaine Lopez Teach Juliana Cifuentes How to Educate Homebuyers
Juliana’s social media content is, as she says, a mess. The color, typeface, and style are inconsistent, and her message is getting lost. As a realtor, she finds great satisfaction working with first-time homebuyers, and she wants to be an educational resource for her clients online, making the process of home ownership less intimidating. But the process of designing engaging educational content on her social feeds overwhelms her. If Juliana wants to teach her clients about the market, she needs lessons on how design can help.
Courtney Quinn and Brandon Groce Help Will on a Whim Rethink His Website
Will Humphrey, aka Will on a Whim, grew up in foster care where none of his foster parents knew how to care for his natural hair. So he’s on a mission to change that for the next generation, creating funny, lively hair content on Youtube and Tiktok. And he’s really good at it - to quote one of our guests from this episode, Will’s content is “fire.” But his website, where he sells the merch to fund this mission, is a different story. Or, rather, it doesn’t tell much of a story at all. It’s functional but sparse, and doesn’t properly represent Will’s brand, energy, or purpose. So the challenge today is to help Will see a new vision for his website - and then build it himself.
Lovely show, but sometimes feels like Khoi is reading a script
This show is tremendous. I love to listen to it. It makes me smarter and the guests are great. However, sometimes it’s far too obvious that Khoi is reading. And if he’s not, then he takes on this ‘reading’ voice that’s very contrasted with the conversational speed, tone and sound of the other voices at other points in the podcast, and even very contrasted by how he sounds when he’s just talking.
Hope this helps!
Interesting topics and clear instructions
This podcast covers a wide variety of cool things and has taught me a lot about different aspects of design. If you want to know more about design topics definitely give it a listen
The guests expose me to new designers and applications.