Do you own your fan data, or do you rent it? Michael Bassal of Tradable Bits, a Music Tectonics Conference speaker & sponsor, digs into how fan-based marketing really works. Find out how the company puts data into human context to help artists and festivals understand who their fans are across platforms. Learn how Tradable Bits yields actionable insights so artists and their teams can focus on great fan experiences—and reaching the next 10,000 fans. Learn more at MusicTectonics.com.