Empire Builder Podcast by Jordan English Jordan English

About Ashley Scalise
Founder of Ashley Media: A full-service digital marketing agencySpecializes: In go-to marketing strategies for midsize businesses.Background: Former Amazon employee, laid off and built her business from scratch.Services: Offers a range of services including social media marketing and fractional CMO services.Location: Based in Miami, Florida, with plans for international expansion.1. Starting an Online Business:
   - Challenges and realities of growing a business from the ground up.
   - Ashley's personal journey post-layoff from Amazon.

2. Building Ashley Media:
   - Strategies and struggles in establishing a new business.
   - Learning and adapting to new marketing tools outside the corporate environment.

3. Entrepreneurial Challenges:
   - Overcoming financial struggles and personal identity crises.
   - Pivoting business strategies and finding the right clientele.

4. Ashley's Services and Strategies:
   - Focus on social media management and fractional CMO services.
   - Targeting small and midsize businesses for brand awareness and digital marketing.

5. Personal Insights:
   - Ashley's story of moving, relationship changes, and facing financial hardships.
   - Growth and evolution as an entrepreneur and individual.

Where to find us:

Ashly Scalise
Instagram: https://www.instagram.com/ashly_scalise/
LinkedIn: https://www.linkedin.com/in/ashlyscalise/
Website: https://www.ashlymedia.com/

Jordan English
Instagram: https://www.instagram.com/the.jordanenglish/
TikTok: https://www.tiktok.com/@jordanenglish.co

Title: Embracing Change: From Corporate Despair to Holistic Entrepreneurship with Katie Galvin

Introduction:
- Join us in this episode as we sit down with Katie Galvin, who shares her inspiring journey from being trapped in the corporate grind to pursuing a passion-driven, holistic path.

Key Points:
1. The Golden Handcuffs Dilemma:
   - Katie reflects on the common struggle many face: being passionate about something but held back by the fear of societal expectations and uncertainties.
   - Describes the soul-sucking experience of working in a system that did not align with personal values, especially as a school-based speech therapist.

2. Catalysts for Change:
   - Five years of dissatisfaction led to a breaking point, exacerbated by the rigid and time-based nature of the conventional medical model in speech therapy.
   - COVID became an unexpected catalyst, forcing a reevaluation of priorities and values.
   - The decision to quit before facing potential termination, driven by the desire to align with a functional, holistic health stance.

3. Navigating Unconventional Paths:
   - Katie discusses the challenges of being a desk jockey instead of actively engaging with the purpose she went to school for.
   - Leaving babies at home for a job that brought no fulfillment added an emotional layer to the decision-making process.

4. Taking Control Amidst External Pressures:
   - Katie shares a pivotal moment when the system demanded compliance in a way that conflicted with personal values.
   - The decision not to conform and to pursue a different path became a reclaiming of control over personal and family life.

5. Holistic Living in Unconventional Spaces:
   - Discussion shifts to the challenges of unconventional living choices, such as homeschooling and embracing natural childbirth.
   - Facing societal norms in a region less accepting of alternative lifestyles, Katie highlights the importance of individuality in a diverse state like California.

6. The Awakening:
   - COVID serves as a wake-up call, prompting a reassessment of personal beliefs and questioning established norms.
   - Katie's journey parallels the broader shift toward online businesses and remote work triggered by the pandemic.

Conclusion:
- The episode delves into the profound transformations sparked by the convergence of personal values, dissatisfaction with the corporate world, and external pressures. Katie Galvin's story serves as an empowering narrative for those contemplating a leap into a more aligned and purpose-driven life.

Follow Katie:
https://www.instagram.com/katengalvin/

_____________________________________________________

Host: Jordan English
Instagram: https://www.instagram.com/the.jordanenglish/
TikTok: https://www.tiktok.com/@jordanenglish.co

Watch the Free Masterclass:
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Welcome back!! Holy cow I’m excited to be here again!! 

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Follow me on instagram: @the.jordanenglish 

Meet Savannah: 
CEO & Founder of Alpha Creative Agency
At its core, Alpha Agency creates powerful marketing strategies and sales conversations that amplify the domino effect of impact that female founders are creating in their communities.
With a background in marketing and operations, and as an entrepreneur from the age of 18, Savannah understands what it takes to market, scale and operate a business successfully. She approaches marketing from both perspectives, a marketer AND a business owner, which is what makes Alpha's work so powerful.
Her favorite drinks are a dirty martini or a spicy blackberry margarita. Her 6 year old lab, Shadow, is her best friend, and when she's not focused on her business, you can find her at the beach or in a Pilates class!
Let's dive into the episode:
Introduction: Explore the captivating entrepreneurial journey of Savannah Jordan, a dynamic business owner who has successfully navigated the highs and lows of the business world. From co-founding a safety-focused venture to overcoming challenges in a marketing agency, Savannah's story is a testament to resilience, adaptability, and the power of a positive mindset.
Key Points:
Early Ventures and Entrepreneurial Roots:Introducing herself as a 25-year-old business owner shaped by a familial background in entrepreneurship.Co-founding "See Jane Go," an Uber-like service for women's safety, Savannah gained valuable lessons in marketing and operations.Transitioning Through Burnout:After selling "See Jane Go," Savannah joined a marketing agency but faced challenges, including reduced hours due to COVID-19.Embracing her scrappy mindset, she initiated a successful social media management side hustle, setting the stage for her marketing agency.Turbulent Times and Strategic Shifts:Savannah shares the tumultuous experiences of the past year, marked by rapid growth, legal issues, and team challenges.The importance of surrendering to challenges and making strategic shifts, such as letting go of unaligned clients and restructuring the agency, is highlighted.The Mindset of Success:Savannah underscores the significance of mindset in an entrepreneur's journey, emphasizing surrender and adaptability.Facing challenges is viewed as an opportunity for growth, and the entrepreneurial journey is seen as a continuous learning process.Advice for Aspiring Entrepreneurs:Savannah offers powerful advice to aspiring entrepreneurs, encouraging them to take action first and learn second.Dispelling the myth that success requires having all the answers upfront, she urges individuals to make the decision to start without holding themselves back.Conclusion: Savannah Jordan's story is a source of inspiration for aspiring entrepreneurs, showcasing the resilience required to overcome challenges and the transformative power of a positive mindset. As she continues to lead her multi-million dollar agency, Savannah stands as a beacon for those daring to dream big and take the leap into the world of entrepreneurship.
Where to find Savannah: 
https://www.alphacreativeagency.com/
https://www.instagram.com/itssavannahjordan/
https://www.tiktok.com/@itssavannahjordan?lang=en